ImPRessions - Crenshaw Communications

MARCH 15, 2022

Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives. While the quote may be apocryphal, it’s good advice. So how do you determine whether an agency is the right fit for your needs? It gets results.

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JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

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SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

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MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals.

Measurement 370

Measurement How To Analysis Data 370

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APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility.

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

ImPRessions - Crenshaw Communications

JUNE 8, 2023

Word is that two senior CNN communications executives are also casualties of Licht’s fall. Nicholas Carlson of Insider puts it this way: I guess the lesson is: when your boss is about to do something really stupid, throw your body in the way. Even if he’s your new boss and seems really obsessed.

Reputation 334

Reputation Television Internal International 334

ImPRessions - Crenshaw Communications

MARCH 13, 2024

Last month I saw a report that the world’s largest PR firm Edelman Worldwide, after being criticized for representing fossil fuel interests, lied about working for the Koch Foundation. The nitty gritty of journalist negotiations PR teams often invoke their media relationships, with good reason. That means a fair hearing.

Agency 182

Agency Handbook Construction Pitching 182

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound. What is SEO?

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SEO Engineering Google Examples 203

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. Here are five tips for first-time PR clients to achieve success.

Agency 310

Agency Measurement Meeting Reputation 310

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Be authentic.

Leadership 170

Leadership Storytelling Viral Banking 170

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AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

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JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. As a result, communications professionals often become vulnerable to budget and headcount cuts.

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Communications Corporate Reputation Employee 248

Presspage

APRIL 11, 2024

If you ask the three founders of Presspage, Bart Verhulst, Sébastien Willems and Tim van den Tempel, they have a clear answer: offer a smart solution that caters to your customers’ needs, and find the most talented people to make it happen. Last year, the Presspage team celebrated its 15-year anniversary. That’s how Presspage was born."

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Enterprise Automotive Company Airlines 117

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. We’re not just talking about ChatGPT – although the Crenshaw team has been early and vocal in proclaiming Chat GPT’s usefulness for PR. More than ever, PR professionals are telling the stories ourselves.

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Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

The start of the new year is an excellent time for PR teams to reflect on their abilities, needs and competencies for the coming months. It’s all about… communication. PR is a part of communications, but ironically, we don’t always communicate well with one another within a team. What worked well?

Writing 170

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Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? NEO Messaging applications for communications & PR pros. It’s about controlling the narrative.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

Yet our success depends on collaboration. The same is true of almost any PR agency or team. With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team. Be clear about expectations. Share as many assets as possible .

How To 266

How To Agency Internal International 266

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Set workflow and communications processes right away. Yet getting the ball rolling is easier said than done.

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Onclusive

JULY 7, 2021

All organizations communicate their vision and product value, but not all communications efforts are effective. Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Search psychology: how people search.

Brand 370

Brand Branding SEO Engineering 370

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DECEMBER 6, 2021

Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. And where we might be able to tell another side of the story or what subjects might help us most. NEO analysis helps us understand where IFAW can truly stand out.

Media 370

Media Comparison Software Enterprise 370

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.” . million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

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OCTOBER 19, 2021

The “why” is the most important question of all, and it should be answered throughout the business case. The “why” must demonstrate how your proposal aligns with your company’s current business objectives and priorities. Your proposed solution will emerge from collecting and reviewing this information. How will we do it?

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FEBRUARY 7, 2023

So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Each stakeholder group will be looking out for specific messages to satisfy their priorities and concerns.

Reputation 195

Reputation Brand Branding How To 195

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. But the goal is not merely to get your name in front of the judges. You’re speaking too soon Of course a business is going to be excited about a new product or initiative.

Industry 170

Industry Case Study B2B Resources 170

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JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. As an executive, you have the power to set up your communications team for success from the start.

Communications 195

Communications Corporate Measurement Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 10, 2022

You might think that Attention Deficit Hyperactivity Disorder (ADHD) can be an advantage for the typical tech PR person. Yet, like many things, it can be complicated. They might also be helpful to others who happen to be like me. . Listen to your body’s signals . When stuck, try delegating. Change up processes.

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Agency Reputation Communications Corporate 329

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Your goals are fuzzy. The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. It’s true that the process can be time-consuming, and it deserves a thoughtful approach. But signing the new agency team is only the beginning.

Agency 333

Agency Internal International Resources 333

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. What is PESTLE analysis? Political factors. Social factors. Technological factors.

Analysis 370

Analysis Tools Policies Reputation 370

Presspage

FEBRUARY 28, 2024

In fact, according to survey findings by PWC , 69% of business leaders have witnessed an emergency over five years, with the average number being three. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. That’s the bad news.

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DECEMBER 30, 2020

In many organizations, a major fragmentation exists between the communications department and executive leadership. As a result of this diminished perception, communications departments often become vulnerable to budget and headcount cuts. Senior Director, Customer Success & Insights. Speaker Info. Dan Beltramo.

Communications 195

Communications Financial Corporate Leadership 195

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JUNE 23, 2022

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. How can marketing and PR jointly contribute to business goals?

Strategy 195

Strategy Marketing Measurement eBook 195

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SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master. So it might not be a good idea to email or phone before 10 a.m.

How To 195

How To Resources Pitching Tools 195

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JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. Setting SMART communications goals aligned with business objectives. Setting SMART communications goals aligned with business objectives.

Communications 195

Communications Measurement Corporate Reputation 195

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MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. Instead of guessing, you can use concrete and consistent data over time to improve your performance. First things first: what is PR measurement?

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. Instead of guessing, you can use concrete and consistent data over time to improve your performance. . Optimize your campaigns.

Measurement 195

Measurement Strategy Hotels Data 195

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. David defines newsjacking as “the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.” So what is newsjacking?

Ethics 182

Ethics eBook B2B Blogging 182

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. Digital security brands, among others, need to be visible when the latest ransomware story is dominating headlines. . PR teams must operate in a real-time mindset to do this well in a 24-hour news cycle.

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