PRSay

APRIL 18, 2024

In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it? Be authentic.

Leadership 185

Leadership Storytelling Viral Banking 185

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. Bank and Optum. Her start : Public relations intern with Fleishman Hillard.

Marketing 60

Marketing Leadership Creativity Internal 60

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. Get Creative With WHO You Pitch. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Do they have women leadership? Can I do a story on the impact of technology on banking cyber security?

Pitching 100

Pitching Real Estate Banking How To 100

PRSay

AUGUST 16, 2022

While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks. During the client’s inaugural 5K in 2020, about 60 participants ran, walked, or biked, donating $1,500 to Second Harvest Food Bank. . • RunSignUp. Custom Ink.

Company 156

Company Nonprofit Apparel Local 156

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. Content and social media capabilities followed close behind. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Dig into your data bank. Executive thought leadership exposure via blogging requires some time and thought, but can return dividends in terms of visibility, credibility, and brand voice. Reuse, recycle, re-tool.

Video 160

Video Banking Data Software 160

PRSay

AUGUST 30, 2023

The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. In industries such as insurance or banking, consumers typically have just one provider or preferred vendor, so it probably wouldn’t work for two competitors to team up.

Brand 131

Brand Branding Film Insurance 131

Reputation Us

AUGUST 28, 2023

Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. ” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” ” Neville G. Provide information, but do the work.” ” Neville G.

System 78

System Technology Banking Community 78

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Bank (nominated by Monica Wiant). A true gent, Jordan is an A-team player.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 21, 2021

It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 215

Marketing Content Marketing Social Media Employee 215

MaccaPR

JANUARY 8, 2021

First off, brief your executive leadership on social,” says Arik. Arik particularly appreciates how in the wake of George Floyd’s death and the reckoning with systemic racism, both US Bank and Target masterfully used their blogs to talk about social justice and their contributions to rebuild and repair the community.

Social Media 62

Social Media Trends Marketing Viral 62

Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. Other professions such as finance, banking, law and accountancy are upskilling en masse. It also induces being part of creativity in AI groups. In the past two years the panel has explored the impact of AI on productivity and skills.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Sword and the Script

AUGUST 26, 2014

Executive leadership expects an announcement to be made. ——————————————————— Related content: 6 Creative PR Ideas for Blended Media. It provides an “event” to talk about with attendees – a hook to hang a hat on.

Trade Shows 119

Trade Shows Conference Pitching Meeting 119

Communications Conversations

SEPTEMBER 15, 2020

Susan Beatty, VP-external communications, US Bank. And, these four women are sure to pave the way for more inclusion and diversity across the creative industry in Minneapolis and St. She’s on a leadership fast track (now on the MN PRSA board of directors, positions of increasing responsibility at Best Buy).

Agency 78

Agency Trends Social Media Local 78

prTini

MARCH 16, 2015

When Rent the Runway built out their leadership team, Jennifer Hyman, the first C-level executive hired, was a chief of data analytics. You’d think maybe they’d hire a chief creative officer, or a CMO. Interesting for a fashion company, right? Maybe even a CTO. Data was that important. But, fashion isn’t so formulaic.

Fashion 28

Fashion Banking Data Instagram 28

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. As any good PR person knows, it can help establish credibility for a C-level executive among industry peers and be part of an effective thought leadership campaign.

Banking 310

Banking Creativity B2B Conference 310

Waxing UnLyrical

MAY 11, 2016

It requires a high level of resilience, creativity and organization. Particularly in the area of thought leadership, successful media relations campaigns involve multiple touches, particularly if you have a longer sales cycle. We did not bank on that sort of measurement opportunity but it happened. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

ImPRessions - Crenshaw Communications

MAY 11, 2020

An in-depth survey doesn’t have to break the bank, however. Use internal insights for leadership content. These methods not only allow clients to get creative with data in a budget-friendly way, but to support media and lead-gen as well. The post Fresh Data: The PR Answer To No News appeared first on Crenshaw Communications.

Data 234

Data B2B Survey Banking 234

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Marketing turns to creative to stand out from the clutter . Strengthening community-building and connections.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 194

Writing Communications Marketing B2B 194

Stern + Associates

JUNE 5, 2023

Read Part 1 of Our Series on Generative AI The Surprises of Generative AI GenAI is transforming jobs and industries and delivering unprecedented creativity and productivity boosts, says Andrew McAfee , bestselling technology author and principal research scientist at the MIT Sloan School of Management.

Technology 100

Technology Ethics Leadership Groups 100

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

This can mean digital video, creative Instagram posts, and inbound marketing techniques. Then social media blurred the lines between paid and earned media, and “owned” or branded content expanded as companies plunged into executive blogging and invested in content to promote executive thought leadership. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Contently - Strategy

MARCH 11, 2024

When I was running creative services at Lehman Brothers, we established a model where there was a designated relationship manager for each business unit—i.e., fixed income, equities, investment banking, etc. It includes planning and anticipating when content needs to be developed and delivered, as well as what form it should take.

Financial 52

Financial Content Marketing Marketing How To 52

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. If I won the lottery, I’d…buy a house in the Outer Banks. Rapid Fire Round.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

OCTOBER 29, 2016

Don’t miss these awesome posts: B2B Customers Want Thought Leadership. Has your PR firm stopped bringing creative ideas to the table? A boutique agency provides access to creative senior talent that won’t break the bank. Service Management: Lesson for Martech from IT Operations [UML].

B2B 60

B2B Marketing Analysis Content Marketing 60

Contently - Strategy

JANUARY 17, 2024

Pro tip: Contently’s Style Guide and Blocklisted Words features make it easy to keep your creatives on the same page when it comes to evolving legal compliance feedback. Thought Leadership and Expertise In an industry characterized by complexity and constant change, being recognized as a thought leader signals authority and innovation.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

Industry thought leadership is a differentiator. But in a specialized vertical like business banking or HR software, a trade testimonial offers extra credibility. Sometimes we felt we inherited scraps from the marketing campaign – big scraps, to be sure, but that can limit creativity. Business reputation counts.

B2B 242

B2B B2C Software Consumer 242

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Getting around that obstacle calls for creative thinking.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 93

Social Media Marketing Media Creativity 93

Waxing UnLyrical

APRIL 2, 2016

Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. We’re a pretty creative bunch, so this doesn’t need a lot of explaining. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. “2020’s news cycle was incredibly complex, unpredictable, and competitive – posing a great challenge to media relations and thought leadership initiatives.

Marketing 170

Marketing Employee Content Marketing Training 170