Cision

JUNE 7, 2017

The Benefits of Boosting Your Reputation. I asked for and got a meeting with the president of a $40 billion bank. She is also a sought-after Keynote speaker and corporate trainer. The post How to Boost Your Reputation on Google appeared first on Cision. What does a strong digital footprint mean for my business?

Google 319

Google Reputation How To Television 319

Ronn Torossian

APRIL 11, 2016

Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. Need some convincing?

Employee 150

Employee Reputation Brand Branding 150

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

ImPRessions - Crenshaw Communications

OCTOBER 10, 2017

Certainly the public is cynical about business, particularly certain industries like pharma, banking, and the tech industry as epitomized by Silicon Valley. But in times of chaos, we are seeing established corporations, led by CEOs, become powerful advocates for those who lack a voice. What category is more loathed than banking?

Corporate 159

Corporate Trends Banking Healthcare 159

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. Marketing and corporate communications will overlap.

Trends 407

Trends Communications Employee Corporate 407

Reputation Us

AUGUST 16, 2023

Mann – Managing editor, Louisville Business First Aug 14, 2023 Two firms working in reputation management, one of which is based in Louisville, are pairing up through a partnership. In today’s fast-paced interconnected and polarizing world, a company’s reputation is more important than ever.

Technology 78

Technology Reputation Crisis Financial 78

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. Album: Reputation ) Prioritize relationships. How you respond to a reputational issue and bounce back from adversity speak volumes about your leadership. Let’s face it.

Leadership 177

Leadership Storytelling Viral Banking 177

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. News creates a market presence.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America. In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. After all, we are all about credibility.

Corporate 338

Corporate Policies Groups Public Affairs 338

ImPRessions - Crenshaw Communications

JANUARY 17, 2018

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. But things are changing rapidly on the corporate activism front. ” Imagine!

Corporate 159

Corporate Reputation Nonprofit Guidelines 159

PRSay

SEPTEMBER 22, 2022

It was a party atmosphere one afternoon as bank employees drilled open safe deposit boxes that their owners had abandoned. The other employees — the ones who looked away when they should have spoken up — damaged their careers and reputations. 27 from 3-4 p.m. Please visit prsa.org/ethics for updates on programming.

Ethics 152

Ethics Employee Training Reputation 152

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. The NRA retrenches. Scandal engulfs McKinsey. Tesla hits a wall.

Banking 257

Banking Facebook Reputation Crisis 257

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

Company stability and reputation are also key to a business purchase. The buyer isn’t forking over his own money for a PC or a car lease; he’s buying with corporate funds, and any problems may reflect poorly on his performance. Business reputation counts. PR promotes customer success stories.

B2B 242

B2B B2C Software Consumer 242

Wadds Inc.

APRIL 26, 2023

The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like. May has three Bank Holidays, with two back-to-back. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda.

Agency 98

Agency Publicity Marketing Banking 98

ImPRessions - Crenshaw Communications

JULY 23, 2020

One irony of the situation was that Unanue was at the White House to announce Goya’s donation of a million cans of chickpeas and another million pounds of goods to food banks – a part of its admirable history of charitable contributions that was lost in the sauce of mutual recrimination. A clash with brand values can stick.

Brand 297

Brand Branding Banking Interviews 297

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. News creates a market presence.

Company 120

Company Banking Education B2C 120

5W PR

OCTOBER 11, 2023

The Bank Policy Institute has expressed grave concerns over the SEC’s new rule, arguing that it may inadvertently harm the very investors the agency aims to safeguard. Other influential figures have pointed out the rules could leave companies more open to litigation. We’d like to see the SEC withdraw it or shelve it.”

Report 78

Report Company Publicity Banking 78

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Casey is ReputationUs’s founder and president. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. ” As of December, his reputation was recovering, thanks to a crowd-pleasing turn on “Dancing With The Stars” and the announcement that he and fiancée are expecting a baby next year.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? What was her corporate communications team thinking? Wounded Warrior Project hurt by reputation damage. It tarnished the reputation of one of the most revered veterans’ groups.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Good story. Great, model employee. Driving traffic to the web site. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). Bank Stadium was a family day.

Banking 113

Banking Sports Financial Corporate 113

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. Barilla Pasta Comes Full Circle.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. This could be an improvement in reputation, increase in sales, stronger relationships, etc. Have you influenced them to take action?

Communications 0

Communications Banking Measurement Public Affairs 0

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. Since then, I’ve been advising banks and credit unions on issues ranging from hurricane relief efforts to active shooters and cyberattacks.

Crisis 78

Crisis Financial Banking Crisis Management 78

ImPRessions - Crenshaw Communications

MAY 11, 2018

This week two sophisticated corporations faced an unwelcome PR challenge. On Tuesday Michael Avenatti, the ubiquitous and cable-news-friendly attorney who represents Daniels, released bank records of payments to Cohen’s company from several surprising entities. Novartis is a $50 billion publicly traded corporation.

Brand 136

Brand Branding Real Estate Policies 136

ImPRessions - Crenshaw Communications

JULY 12, 2017

Claiming the production “intended to provoke and offend,” Bank of America pulled its sponsorship of The Public Theater after 11 years. Wading into a third-rail issue like immigration, abortion, or even climate change, can be far more perilous to a brand reputation. Some advertisers lent their ears to the complaints as well.

Brand 174

Brand Branding Fashion Advertising 174

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? And in any other year they might have worked to quell controversy and recover its reputation. But this is election season. Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. Barilla Pasta Comes Full Circle.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. People were shocked then.

Employee 86

Employee Real Estate Video Internal 86

Cision

DECEMBER 6, 2017

Reputation Management is no Longer The Primary Goal of PR. We worked with a major bank and found that impressions generated through their PR efforts cost less than 30 cents; meanwhile, a multimillion-dollar campaign advertising generated a cost per impression of more than nine dollars. How does that compare to our competition?

How To 223

How To Marketing Storytelling Measurement 223

Cision

FEBRUARY 25, 2016

For the largest banks, the reputational damage from the financial crisis could take a generation to repair. When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet. What are some of the biggest PR challenges financial companies face?

Newspapers 120

Newspapers Financial Crisis System 120

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. pictured above ), during an Oct.

Social Media 97

Social Media Conference Media Corporate 97

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It was a sad story that pretty much went viral. Media Relations'

Banking 100

Banking Media Local Survey 100