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Reputation Management: Making Employees Brand Ambassadors

Ronn Torossian

Reputation management is no easy feat for any company. Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. As a result, many companies turn to a more subtle form of brand management, which involves creating new brand ambassadors. Need some convincing?

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.

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Book review: Reputation Management by Tony Langham

Stephen Waddington

A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Reputation Management is worth the cover price for these stories alone.

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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Ben Stuart, CMO, Bank of the West. “I Becky Saeger, Board of Directors, E*Trade Financial. “I

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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

A well-meaning brand can adopt a position on a social issue in good faith and find itself on the firing line. If criticism doesn’t come, you’ve only lost the time invested to protect your reputation. Too many brands pull back when criticism comes, which tends to alienate everyone. How to advise clients?

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How to Boost Your Reputation on Google

Cision

How to Earn Brand Recognition. The Benefits of Boosting Your Reputation. I asked for and got a meeting with the president of a $40 billion bank. The post How to Boost Your Reputation on Google appeared first on Cision. This allows you to use their success and following and expose yourself to a much larger audience.

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Why PR is Critical in the Cyber Tech Industry to Secure Industry Trust

5W PR

Cybersecurity PR serves as a bridge, promoting trust, transparency, and a strong reputation in the industry. The biggest PR challenge here is convincing potential clients that defenses are truly impenetrable and navigating the aftermath of a security incident to minimize reputational damage.