ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions. PR helps a brand punch above its weight.

Banking 327

Banking Financial Employee Technology 327

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. His leadership decisions have spilled even more.

Twitter 78

Twitter Banking Financial Employee 78

Communications Conversations

OCTOBER 3, 2017

Bank, which launched its “Power of Possible” Podcast earlier this year. Our brand voice is to be relatable and earnest for a large bank. Bank focused podcast wouldn’t work. Our goal was to create a podcast that highlighted our brand voice and interesting to the general consumer. Companies like U.S.

Banking 60

Banking Financial Employee Meeting 60

Landis PR

SEPTEMBER 21, 2023

My dad ran a small-town bank where he ran a values-aligned company and served the entire community, including the tribes. Finding successful clients and employees Being values-aligned helps find and nurture successful relationships with both clients and employees. My parents supported tribal growth and success.

Company 64

Company Employee Community Healthcare 64

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. A business can spend millions on brand reputation and community service. But a reputation can unravel quickly when a public-facing employee mistreats a customer. It can employ high-powered PR agencies.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Communications Conversations

OCTOBER 29, 2019

The panel consisted of General Mills’ Kevin Hunt, US Bank’s Monica Wiant and Hubbard Interactive’s Melissa Young. Here were five big lessons I heard: #1 – Your employee audience may wind up being your biggest audience. Paul series. Photo credit: Debbie Friez. Start managing expectations now. #4

Corporate 104

Corporate SMB Banking Employee 104

Presspage

SEPTEMBER 11, 2017

During this difficult time, it is not uncommon to see brands giving back to the community, usually in some form of monetary donation for relief in disaster-afflicted areas. However, some brands and its representatives have gone above and beyond to give back to the community. Read Whataburger's story here.

Community 0

Community Brand Branding Banking 0

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. But it’s employee retention and engagement that will take priority.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Melissa Agnes

APRIL 4, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Instead, your crisis management governance should reflect the organizational structure with which all employees and team members are already familiar.

Crisis Management 169

Crisis Management Government Crisis Employee 169

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR in High Definition

AUGUST 21, 2018

Consumers are more intrigued by the concept of HQ Trivia, rather than the brand itself and frankly, the game became more of a trend than a sustainable brand. In recent years, brands have attempted to create new marketing techniques, particularly on social media, to try and break through the noise. Perceptions of innovation.

Brand 54

Brand Branding Trends Social Media 54

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. It can help an organization weather a crisis situation because a well-earned reputation is like money in the bank.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Communications Conversations

JUNE 8, 2017

Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank. Bank Places to Play, a three-year $1 million grant funding program in partnership with the MN Vikings.

Banking 113

Banking Sports Financial Corporate 113

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% It is not advisable to have an employee of a communications firm present in the interview situation. At the moment mainly in Western Finland, there are plans for 225 billion euros worth of industrial investments. This applies to the media also.

Radio 59

Radio Pinterest Television Government 59

Reputation Us

MARCH 19, 2021

In the banking world, the Deloitte Center for Banking Solutions surveyed banks who recently went through an M&A transition to gather insight into what drives a customer to stay or to defect post-acquisition. Employees are, in essence, the face of the credit union and are, therefore, extremely essential to member retention.

Reputation 78

Reputation Financial Banking Employee 78

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Listen To and Welcome Employees on Social. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

The Hoffman Agency

FEBRUARY 14, 2024

For foreign tech and B2B brands operating in China, this means understanding and adapting to the unique preferences and priorities of Chinese customers. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

Karen Freberg

NOVEMBER 3, 2021

It’s a new courseware program with a book and new simulation with Stukent on personal branding! I realized when I was preparing for my latest ProfCon conference last year, it was all about personal branding. In fact, all of the work I had done with Stukent for their conferences and digital events was on personal branding.

Conference 64

Conference Education Banking Brand 64

Contently - Strategy

APRIL 17, 2019

It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s Once you’ve established a content program that drives brand awareness and lead generation for one area, scale is how you expand that model to other departments or lines of business. I know what you’re thinking.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Communications Conversations

JANUARY 11, 2019

We’ve interviewed leaders from Walmart, Dell, Sleep Number and US Bank, among others, over the years. Brand logo included on the Talking Points Podcast site. One interview with an employee/person of your choice. Brand logo included on the Talking Points Podcast site. Sponsor Level: Gold. Cost: $1,000/year.

Interviews 60

Interviews Web Employee Banking 60

Communications Conversations

JANUARY 12, 2021

Sofia Horvath, Federal Reserve Bank of Minnesota. Katie Berry, US Bank. Others are brand new to me. He was a relatively new employee at the time, and I didn’t have a chance to connect with him. So, naturally, I’m interested in meeting this current Shandwick employee. Jennifer Zick, Authentic Brand.

Banking 78

Banking Sports Meeting Insurance 78

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It started when one of the displaced employees went to the media to tell his side of the story. In September 2001, I was working on a credit card launch for a Canadian bank.

Banking 100

Banking Media Local Survey 100

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. I hadn’t even opened a bank account yet!

Meeting 97

Meeting Journalism Employee Storytelling 97

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices.

Employee 149

Employee Communications Storytelling Corporate 149

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. pictured above ), during an Oct.

Social Media 117

Social Media Conference Media Corporate 117

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 1: Focus on Employees … First.

Reputation 60

Reputation Nonprofit Policies Financial 60

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Brand Branding Media 156

Reputation Us

AUGUST 18, 2016

Born out of cattle country in Central Oregon, Les Schwab *is* that tire store where employees run out to greet you and work to meet the customer’s needs not a bottom line. Their culture and management style is vital for brand loyalty in a company where customers may not come in for years (most people don’t buy tires but every few years).

Apparel 60

Apparel Strategy Customer Service Financial 60

PR in High Definition

OCTOBER 26, 2020

If that were the case, brands may as well dismiss platforms like Glassdoor, where negative feedback is common; but they’re not – instead, many brands are working hard to advance their cultures and improve their values to attract top talent and future-proof their operations. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. Simply put, we reposition and protect brand reputations. Brands need to shift from defense to offense, especially in crisis situations. Al Golin talked about the trust bank.

Ethics 76

Ethics Publicity Education Reputation 76

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? Enhanced brand reputation? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Communications Conversations

MARCH 29, 2019

From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career. Bank (nominated by Monica Wiant). A true gent, Jordan is an A-team player.

Social Media 128

Social Media Agriculture Marketing Media 128

Mindful Marketing

APRIL 10, 2021

Peddling another’s property certainly appears problematic, until one begins to consider the many ways in which such leveraged transactions regularly occur: from apartment subleases, to bank loans, to consignment clothing. Individuals and organizations often sell others’ property on consignment.

Financial 65

Financial Banking Retail Sports 65

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. And you don’t need to be a major brand or organization to have this risk threaten your very livelihood. Do you and your employees use smart phones and tablets? Tweet this!). Until it does.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. 2) Remember that you are your brand and you never know who knows how. Finally, develop a face-to-face relationship with a bank or credit union officer. Bank six months of savings before you jump. 4) Keep learning.

Insurance 110

Insurance Insurance Banking Groups 110

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52