Shift Communications

JULY 31, 2015

For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Unlike other platforms that put advertising above everything else, LinkedIn still gives brands a chance to reach audiences organically, especially with the Pulse Publishing platform.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Konnect Agency

AUGUST 24, 2020

At least, that’s what many businesses are banking on this holiday season now more than ever. But, then again, it’s still summer… And, Brach’s isn’t alone – in these late days of summer, brands like Starbucks and Dunkin and craft beer breweries like Four Peaks Brewing Company race to the market. The early bird gets the worm.

Trends 52

Trends Retail Consumer Banking 52

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. 2) Remember that you are your brand and you never know who knows how.

Insurance 110

Insurance Insurance Banking Groups 110

Reputation Us

MAY 1, 2019

A 2019 survey conducted by DHM Research and ReputationUS (RepUs) indicates that 85% of responders feel positive about Oregon companies that are involved in their communities, and have an even higher positive impression when: Employees receive paid time-off to volunteer in the community. efforts to help build their corporate brand?

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. 2) Do customers really want relationships with brands?

Brand 79

Brand Branding Banking Consumer 79

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable. Press will bring more exposure and brand awareness, but locking in donations requires a sustained effort on many fronts. Here is FidgetCube and some other pages that got it right.

B2C 192

B2C Community Banking Advertising 192

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 12

Technology Software Company Marketing 12

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Ethical Voices

NOVEMBER 21, 2022

Are managers and employees held equally accountable for ethics violations? Banks Cutting Customers with Bad Reputations . Companies are responding appropriately to employee reports… …Unless you are Twitter. Do ethics matter to employees? Leading in an Age of Employee Activism . Be aware of your biases : .

Ethics 73

Ethics Sports Employee Privacy 73

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. We want to do the best for our clients, looking at what they can achieve on and off the pitch, to build their brand but also give back.’. Roc is smart,’ says a sports world insider.

Sports 60

Sports Government Agency Pitching 60

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. YouGov partnered with PRCA to survey 280 agency and in-house PR professionals across business services, finance and banking, technology and telecoms, charities and NGOs, Government and other sectors. Secondly it’s becoming commoditised. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

AUGUST 6, 2019

c) “We’ve also doubled in size as a team since May of this year bringing on a Community & Brand Coordinator [ Kendall Aldridge ] as well as a Business Development Manager [ Danielle Schulz-Behrend ].”. TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring.

Marketing 63

Marketing Pitching Corporate Tools 63

PR Fuel

OCTOBER 30, 2018

Neither one of these situations is desirable after you and your employees have spent time building up your company and your contact list. Remember that a newsletter is not just a time to advertise. For instance you could be editing your email and change “bank” to “institution.” Does it represent my brand as a whole?

Communications 40

Communications Pitching Writing Social Media 40

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People want to buy from brands that they can trust and feel that share the same values. Ecommerce brands use their app to offer discounts, free shipping, etc.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Konnect Agency

MAY 15, 2020

Subsequently, brands and influencers alike have become more active on the platform, resulting in higher frequencies of cross-platform syndication. Never before have brands been able to create virality on such a massive scale. New Audiences. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

Cision

MAY 14, 2015

The CEO of Social Media Explorer, Nichole Kelly spent 15 years as a brand-side marketer working for organizations such as Sherwin-Williams and The Federal Reserve Bank. Instead, we are seeing a shift of social networks becoming an extension of advertising networks. Want tips for activating employees on social?

Social Media 120

Social Media Advertising Advertising Healthcare 120

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

AUGUST 2, 2016

I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. In PR, I focus on brand reputation and relationships with target audiences. But shouldn’t advertising be aiming at this as well?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 169

Marketing Employee Content Marketing Training 169

ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. Some advertisers lent their ears to the complaints as well.

Brand 174

Brand Branding Fashion Advertising 174