Remote PR Jobs

SEPTEMBER 25, 2023

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation? Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

JANUARY 5, 2016

Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. Lee Odden, TopRank: TopRank Marketing’s 2016 Influencer Marketing Predictions. Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016.

Banking 60

Banking Marketing Wireless Advertising 60

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021. Don’t believe me?

Customer Service 158

Customer Service Social Media Marketing Media 158

Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. Their content should be relevant for their audience to take note of. An engaged audience helps increase brand awareness and potential sales. Engagement.

Brand 135

Brand Branding How To Radio 135

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation? But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

APRIL 30, 2024

And in turn, that tells us about how advertising works: it mainly works by building and refreshing memory links to the brand. These memory links activate when buyers do come into the market. So, if your advertising is better at building brand-relevant memories, your brand becomes more competitive.” How can this be?

B2B 117

B2B Marketing Advertising Advertising 117

Frederik Vincx

JULY 25, 2023

Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Lead product design and marketing. The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Driving around the country to sell it to brands.

Software 78

Software Banking Resources Government 78

Sword and the Script

SEPTEMBER 20, 2016

The important lesson here is that context matters in content marketing. To that end, the average citizen isn’t going to fact check or even apply critical thinking to the content they share. Looking for future proof content marketing help? . A small agency with experienced talent won’t break the bank.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Prohibition

DECEMBER 12, 2023

It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on. The need for this is a difficult one to translate, with the app losing almost 15 million users in 2023 following the rebrand.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Beyond PR

SEPTEMBER 2, 2016

And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. To compete with big name brands, you need to get creative. However, you don’t necessarily need to break the bank. Target your content distribution. Stick to quick tips.

Banking 62

Banking Retail B2B Writing 62

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Every major trend in tech PR revolves around the collection and application of data, from cyber-security to account-based marketing (ABM). Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences. Don’t just publish a digest.

Financial 46

Financial Banking Content Marketing Writing 46

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. That’s why the brand’s med school calculator is such an incredible tool.

Banking 93

Banking Content Marketing Examples Industry 93

Communications Conversations

FEBRUARY 2, 2018

I’ve been following along online all week to see what brands are up to. I wrote about this fabulous piece of content marketing yesterday. Bank – #NiceOff campaign on Twitter. How does a bank activate its brand during the biggest sporting week of the year? Bank (@usbank) January 30, 2018.

Digg 60

Digg Social Media Banking Sports 60

Barokas

SEPTEMBER 12, 2019

In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination.

Strategy 84

Strategy Case Study Energy Banking 84

Contently - Strategy

JULY 21, 2021

But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. Most brand personas fall short because they don’t help you develop empathy for the audience. The problem with personas.

How To 137

How To Creativity Storytelling Writing 137

PRSay

NOVEMBER 15, 2019

Here, Disney sets a great example for PR pros and marketers: Content is the key to everything you do. Disney was able to launch their streaming service with a huge bank of ready-made content. That’s why, at MediaSource , we put our content team at the center of our plans. Leverage your relationships.

Analytics 159

Analytics Television Banking Data 159

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . Digital Marketers Sound Off Highlights. Thanks for reading!!!

Marketing 45

Marketing Insurance Insurance B2C 45

Beyond PR

SEPTEMBER 26, 2016

During the recent webinar Measuring the Value of an Integrated Communications Strategy , Cision’s Michelle Vangel explained the importance of multichannel measurement, while TD Bank’s John Pluhowski and Newmont Mining’s Ricardo Adame explored the ways in which their brands benefited from applying AMEC’s framework to their strategies.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Critical Mention

DECEMBER 10, 2018

This may seem daunting, but we have strategies for you to implement that won’t break the bank. Many brands announce year-end promotions. As a PR pro, you should work closely with your marketing department to develop unique ways to generate sales. Holiday greeting cards go a long way. Remember to keep it sweet and to the point.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Wildfire

SEPTEMBER 4, 2018

Public relations plays a pivotal role in helping businesses and brands achieve commercial success, so it’s important that we separate the facts from the fiction, and instil faith back into an industry that has a history stretching back hundreds of years. PR myth #2: I only need PR when it goes wrong.

Banking 45

Banking Education Industry Crisis 45

Sword and the Script

DECEMBER 3, 2016

1) What is Agile Marketing Again? In a piece for the Content Marketing Institute – How to Stop Working So Hard: Agile Marketers Work Smarter – writer Andrea Fryrear says it’s not really a case of doing more with less as some suggest. For starters, your marketing team agrees on a list of priorities.

Marketing 60

Marketing B2B Content Marketing Training 60

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

Shift Communications

JULY 31, 2015

LinkedIn is thus shifting more of its portfolio of marketing solutions away from straight display to native content marketing and its lead generation solution, Lead Accelerator. CFO Steve Sordello made mention that while Sponsored Updates remained strong, CPM-based display declined 30% year over year. What does this mean for us?

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

Critical Mention

MARCH 27, 2019

As an ongoing marketing tool, email helps nurture leads and maintain interest in the brand. The familiarity it creates will only help build a brand and name recognition within the target niche. Optimizing to serve niche markets is necessary for long-term engagement and new lead generation.

Strategy 61

Strategy Marketing SEO Social Media 61

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 43

Internal International YouTube Nonprofit 43

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. But you can, you know, make fun of yourself and stuff.”.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

APRIL 24, 2018

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” the single most common answer (42%) was “the content was too general.” When asked “Why?” McKinsey, Omdia); and 26% said mainstream news publications.

B2B 133

B2B Case Study Survey Content Marketing 133

Waxing UnLyrical

MAY 11, 2016

Marketing tactics like these can be extremely useful, but if we’re relying on them out of comfort and forgoing the game-changing impact media relations can have, we’re doing ourselves and our clients a disservice. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

JANUARY 22, 2019

He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. GK: I wrote The Agile Brand because I have always been fascinated with marking moments in time that significant evolutions are occurring. 2) Do customers really want relationships with brands?

Brand 78

Brand Branding Banking Consumer 78