Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Prohibition

DECEMBER 16, 2022

July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. The campaign video features the life of an entrepreneur who is grappling with the highs and lows of making it on their own at her local Starbucks. Birds Eye’s ‘Welcome to the Plant Age’.

Creativity 71

Creativity B2C Enterprise Examples 71

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. Why aren’t consumers paying attention? The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. One day Andy bought a few chickens at a local farmer’s market.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Flack's Revenge

JANUARY 10, 2019

If I‘m a B2C brand, I am still investing somewhat in Facebook. It is still one of the most powerful advertising platforms ever invented and continues to prove its effectiveness for just about everyone from top 100 advertisers to local mom & pop businesses. Have these changes affected your social media habits? Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Guest Post by Amos Onwukwe. BlackBerry.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Shift Communications

OCTOBER 12, 2016

What are the ways your audience consumes media? When are they available to consume new information? A potential B2B customer might be reading a trade publication, while a customer looking to try a new restaurant is probably reading the local news in B2C PR. You already know the goals and who you’re trying to reach.

Publicity 60

Publicity Apparel B2C Fashion 60

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. The video showcases the brand as one that gives back and cares for its employees and the local communities – prompting customers to return and engage with the brand.

Video 62

Video Sports Film Employee 62

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. If there’s any doubt, kids do have a dramatic influence on consumer spending. During a recent visit to a local range, I noticed the book on the counter for $24.99. Red Bull, Johnson & Johnson).

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And it’s not just B2C. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources.

Technology 61

Technology Marketing Retail Interviews 61

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. “I The good news?

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

OCTOBER 12, 2017

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. It launched what became Red Bulletin in five countries, with 70% international and 30% localized content.

Marketing 53

Marketing Enterprise Print Film 53

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity.

Banking 93

Banking Content Marketing Examples Industry 93

Prohibition

APRIL 18, 2023

On Instagram, a slightly more consumer audience for many brands, Innocent will focus less on selling its product and instead push videos of cute animals, humorous puns, and posts that tap into popular culture. Again, this allows the brand to effectively engage with online users without appearing too sales-driven.

Video 62

Video Sports Brand Branding 62

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. The question is not ‘are we walking the walk?’ ’ but ‘why?’

Social Media 89

Social Media Media Facebook Twitter 89

PR 20/20

JULY 9, 2020

As for paid, you can monitor competitor ads and landing pages, and their positions in search results to see exactly what they’re spending at the local level. This helps marketers gauge consumer search behaviors over time to fuel content ideas. According to HubSpot , only 35% of B2B marketers and 37% of B2C marketers do.

Google 90

Google SEO Trends Content Marketing 90

MaccaPR

MAY 23, 2018

I had the privilege of attending the 2018 PR Bootcamp: Media Relations Conference hosted by New Product Events in New York City, where we heard editors and producers of major consumer-facing publications and television shows reveal how PR professionals should (and should never) approach them with stories.

Pitching 82

Pitching Print Journalism Local 82

Waxing UnLyrical

MAY 27, 2016

That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. We took the ducks and launched two strategies: Increase awareness of the YESS Duck Derby by encouraging local media to spread the word of the event on their own social media platforms; and.

Media Relations 50

Media Relations Social Media Media Real Estate 50

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

PR can help brands can gain – and keep – consumer trust. Today’s consumers want to believe that a brand is committed to whatever it’s doing. million donated to national and local charities. A well-designed PR campaign can play a role here. Encourage internal authenticity first.

Brand 160

Brand Branding Film Internal 160