B2C Consumer Creativity Local 
Prohibition
JANUARY 25, 2023
We will provide retained PR support, targeting B2C and B2B opportunities for the retailer. Sponge.co.uk , based in Holt, Norfolk, hand-makes its cakes and brownies using quality, local ingredients. As well as selling direct to consumers, Sponge also supplies wholesale cakes to cafes, restaurants , attractions and retailers.
Bianchi Biz Blog
FEBRUARY 1, 2024
Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Local economy is not as bad as it may look based on just the indicators. Companies use LINE for mainly B2C communications. We are one of very few agencies to offer this service.
Prohibition
DECEMBER 16, 2022
From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. Costa Coffee’s ‘Costa-Misation’.
ReimaginePR
JULY 25, 2018
SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them.
Waxing UnLyrical
MAY 13, 2019
Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Image via Pixabay , Creative Commons CC0.
Shift Communications
OCTOBER 12, 2016
Make sure to craft messages in a way that media will understand, but be creative to help them see why your company or client fits into their story pipeline. What are the ways your audience consumes media? When are they available to consume new information? You already know the goals and who you’re trying to reach.
PR 20/20
JUNE 25, 2019
Technology and data have supercharged consumer expectations for a personalized, connected experience. And it’s not just B2C. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue.
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