ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

JANUARY 9, 2019

Machine learning, leaky funnels, value exchange, hypertargeting, and customer advocacy are all opportunities for B2B marketing in a new report by Metia. We’ve published a report this week by my colleague Pete Morgan that explores new approaches to B2B marketing while also recognizing the importance of fundamentals.

B2B 60

B2B Report Case Study Infographics 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. The small B2B software provider Basecamp set out to be different from the moment is began in 1999.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. For B2B technology companies, publications like The Drum , Digiday, Campaign, Forbes, and Ad Age all put on annual award programs. But like most any PR content , a quality awards entry should feature good storytelling.

Case Study 136

Case Study B2B Conference Industry 136

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer.

Survey 178

Survey Marketing B2B Study 178

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. For more on classic storytelling motifs and how they translate to winning PR campaigns, check out this post.

How To 257

How To Interviews Measurement Storytelling 257

PR in High Definition

SEPTEMBER 26, 2018

One point in a company journey that I find particularly interesting is when organisations – particularly B2B companies – realise that their product is technically well-regarded, but that they are not necessarily a ‘household name’. Building Mature Reputations. Shifting to ‘Build-Mode’. Stories are well-structured.

Reputation 48

Reputation Case Study Print Study 48

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Maxim Behar

MARCH 6, 2022

And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” 5) Why public relations is so important for B2B businesses? How do you do a B2B PR? And I’m sure that the B2B businesses that underestimate public relations will be on the losing side.

B2B 52

B2B Communications Media Newspapers 52

Garrett Public Relations

AUGUST 27, 2023

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. Here’s an example.)

Pitching 118

Pitching Media B2B Examples 118

ImPRessions - Crenshaw Communications

JUNE 20, 2018

If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search. A sustained B2B PR program can correct misimpressions and offer an up-to-date picture of the company and its offering.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Earned media also produces higher ROI and higher conversion rates – and fortifies reputation. Shapes robust sales and marketing collateral.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Flack's Revenge

DECEMBER 5, 2018

Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. And LinkedIn is a powerhouse for B2B lead generation and recruiting. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Prediction, hope and a billion-dollar idea. No one has really cracked that code yet.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . My B2B clients are more open to sponsored content. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. PR grows more in demand. Public relations is HOT right now. PR as arbiters of ESG.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Ishmael's Corner

APRIL 19, 2015

Are consumers and B2B buyers depending on mobile devices to access news and information? As PR continues to come up the curve on business storytelling, there’s now a sense of urgency for the function to shape content — whether earmarked for journalists, a corporate blog or social channels — that plays on mobile devices.

Google 60

Google Mobile Storytelling B2B 60

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. That’s a recipe for reputation disaster. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling.

B2C 120

B2C Product Launch SEO Storytelling 120

wiredPRworks

MAY 23, 2022

Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. To date, I’ve written 373 posts about LinkedIn.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Prohibition

NOVEMBER 29, 2023

By staying attuned to your audience’s evolving needs, you can demonstrate adaptability and responsiveness, strengthening your brand’s reputation as a trusted and forward-thinking entity. These small tips and tricks can go a long way in creating a long-standing relationship between you and customers.

B2C 62

B2C B2B Reputation Agency 62

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. What qualities make a successful thought leader? Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Prohibition

DECEMBER 13, 2022

Studies and data, show your industry expertise and help to grow your reputation – which will position you as a thought leader. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. Studies & Analysis.

Digital PR 62

Digital PR Analysis B2C Examples 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Content will move to new (and old) channels. The lines keep blurring.

Trends 124

Trends SEO Leadership Print 124

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. Collaborate with Influencers for Increased Reach Influencer collaborations have become a reputable strategy for luxury brands to expand their audience reach on TikTok.

Brand 71

Brand Branding Marketing Fashion 71

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 22) “I am a storyteller and I look out for people.”. 28) “I build my clients’ reputations by telling their stories via the media.”.

Employee 150

Employee Print Writing Survey 150

Contently - Strategy

AUGUST 11, 2022

Paid ads and content marketing have inverse reputations. However, ad spend is down , particularly in consumer and B2B tech. For one, you’re already out of the starting gate by understanding the important role storytelling plays in how we connect with brands. How content marketing leads to meaningful ROI.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. It’s time to let go of vanity metrics that don’t map to business objectives and tarnish PR’s reputation.

Tools 125

Tools Analytics Software B2C 125

Waxing UnLyrical

JUNE 28, 2018

By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. I’m often asked if storytelling is harder for B2B companies. This post is adapted from his new book, Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” We heard that old cliché about getting a seat at the table and having the ear of the CEO. As an example.

Media 202

Media Storytelling Technology Data 202

Ishmael's Corner

JULY 18, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Companies Increasingly Punch Back at the Media appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Company 75

Company Media Storytelling Communications 75

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way.

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

DECEMBER 11, 2018

B2B companies are going to start micro-targeting messages by prospect readiness stage, and then support those email campaigns with surround sound from paid social to improve open rates.”. – Betsy Hindman | Hindman Company. Also see PR and Storytelling; Off Script No. 25) B2B marketing must be bold, creative and agile – more often.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 15, 2020

A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Podcasts are great for the delivery of credible information and analysis, and storytelling. If you enjoyed this post, you might also like: Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study].

Marketing 174

Marketing Employee Content Marketing Training 174

Bianchi Biz Blog

JANUARY 7, 2021

After talking with Mark to learn more about Company B, its business and its goals, we recommended an ongoing PR program, which would meld storytelling, publicity, media relations and thought leadership, and would work in concert with, and amplify, the company’s growing in-house social and digital media and communications efforts.

Agency 97

Agency Automotive Company Mobile 97

Landis PR

JANUARY 3, 2022

This will also be mirrored in the PR world where agencies with special reputations and expertise in that field will flourish (as they do already). In the B2B space, I believe there are three things marketing and communications specialists should not lose sight of: Personalization strategies and tactics.

Trends 52

Trends Trade Shows Agency Communications 52