ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

It’s probably the best resource for thought leadership about our business. Muck Rack Daily Muck Rack is already a valuable tool for anyone in PR, and their newsletter is perfect for not only daily industry insights/trends, but also keeping tabs on moves in the journalism and media world.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

JUNE 28, 2023

These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. A pressing challenge in B2B tech PR is communicating technical complexity in simple terms.

Technology 170

Technology Strategy Privacy Healthcare 170

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. It’s true interpersonal and it’s true in leadership and group dynamics. Put your audience first. Did you know?

Government 143

Government Survey Ethics Media 143

Sword and the Script

FEBRUARY 15, 2022

The economic implications were staggering, and the data put us on the front page of The Wall Street Journal. Earlier this year, I wrote a piece titled, The Average Cost of a B2B Content Asset is $2,791. What marketer doesn’t want to know what B2B content costs? The story went viral in our market niche. Image credit: Unsplash.

Company 96

Company Marketing B2B Software 96

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

MAY 18, 2021

29% said, “more research-based, thought leadership content covering topical issues.”. It found that Forbes , Business Insider and The Wall Street Journal are the most pitched publications in the U.S. The Wall Street Journal 80%. 37% said, “‘feel good’” stories on how companies and communities are helping others. TechCrunch 85%.

Study 172

Study Communications Survey Pitching 172

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. In B2B especially, understanding a given industry can require a deep dive.

B2B 278

B2B Leadership Survey Data 278

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. If you enjoyed this post, you might also like: Thought Leadership Actually Requires Thought and Leadership. Comment: Amen.

Survey 103

Survey Report Media B2B 103

Konnect Agency

NOVEMBER 8, 2021

Future B2B Opportunities. This niche outreach allows the opportunity to not only share your current funding round but secure future business through these industry publications, as seen in VC News Daily , PE Hub , and Wall Street Journal Pro PE. Why Work With a PR Agency For Your Funding Announcement.

Agency 98

Agency Financial Media Training Training 98

ImPRessions - Crenshaw Communications

JULY 15, 2016

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” Leverage leadership expertise. ” This is particularly true when a team works for a nonprofit that is tackling a persistent social problem or seeking the cure for a disease.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Communications Conversations

JUNE 14, 2018

Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. With such a narrow B2B audience, many that we already have existing relationships with, we don’t actively use a wire service.

Communications 83

Communications Public Affairs B2C B2B 83

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% Statistics about content marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

wiredPRworks

AUGUST 2, 2016

Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

JULY 26, 2022

But the same buyer who ignores a sponsored post in Forbes may still be persuaded by your earned media because real journalism is perceived as a more trustworthy source. Earned media will continue to live on the internet, bolstered by the reputation of the publication you got your article or thought leadership into.

Media 174

Media Pitching Agency Guidelines 174

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. What’s in AdWeek today? What about Wired or TechCrunch ?

Leadership 68

Leadership B2C Trends Content Marketing 68

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

Sword and the Script

AUGUST 20, 2016

There may well be a disconnect between strategy and execution in B2B marketing. It seems to me B2B spends a lot of time perusing whatever tactics are on sale at the discount store. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale. But it is not.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Sword and the Script

DECEMBER 30, 2017

Unquestionably, B2B blogging, as a topic, re-emerged as hot. A Data-Driven Answer for B2B]. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. And it’s about time.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We My B2B clients are more open to sponsored content. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. According to Search Engine Journal, SEO leads have a 14.6 percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

PRSay

OCTOBER 12, 2016

At the same time, this disruption creates more opportunity for brands to differentiate themselves, establish thought leadership and make stronger connections with buyers and influencers. Prior to Cision and PR Newswire, Ken held senior-level marketing and product leadership roles at Dun & Bradstreet, ADP, Citigroup, and IBM.

Communications 60

Communications Trends Leadership B2C 60

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. MarketingProfs B2B Forum.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

APRIL 28, 2017

B2B marketers are starting to glean a lot of insights of this kind from LinkedIn and Twitter. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach. Based in San Francisco, Lynch attended Northeastern University where he received his Bachelor of Arts in Journalism. Data Mappings: Sentiment.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Something similar has happened in B2B marketing over the last 20 years.

Writing 198

Writing Communications Marketing B2B 198

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. Producing an eBook on B2B marketing and PR.

Communications 50

Communications Marketing Internal International 50

Ethical Voices

DECEMBER 18, 2023

I’ve worked almost entirely with B2B tech clients with a handful of exceptions. I like helping B2B tech companies with really arcane technology tell stories that people care about. We’re pivoting clients to doing more social and thoughts leadership content. I really like telling stories. I agree with you.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. Prediction, hope and a billion-dollar idea.

Marketing 196

Marketing Content Marketing Data Social Media 196

Bianchi Biz Blog

NOVEMBER 30, 2023

What this means for automotive PR professionals: use your seat to listen and develop a thoughtful, comprehensive media strategy that reflects the perspectives of the company’s key leadership. She has also assisted clients on numerous PACE Award entries.

Media Relations 94

Media Relations Automotive Media Survey 94

Scott Public Relations

OCTOBER 13, 2019

Journalism has historically pursued the “big lie” of a politician betraying constituents or a business misleading customers, and the drive to punish such perpetrators has not faded. Whether it’s between people or principles, the higher the parties involved, the greater the conflict, and the more interesting it is to media.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Scott Public Relations

OCTOBER 13, 2019

Journalism has historically pursued the “big lie” of a politician betraying constituents or a business misleading customers, and the drive to punish such perpetrators has not faded. Whether it’s between people or principles, the higher the parties involved, the greater the conflict, and the more interesting it is to media.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Stern + Associates

MARCH 10, 2023

Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow. If only it were that simple.

Publicity 101

Publicity Conference Leadership Measurement 101

Sword and the Script

JANUARY 14, 2017

1) B2B Messaging: Add More Insight and Less Product. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60