Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . My B2B clients are more open to sponsored content. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. The trend is moving in this direction.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. According to Search Engine Journal, SEO leads have a 14.6 percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Something similar has happened in B2B marketing over the last 20 years.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven journalism is the future. Data makes great thought leadership.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Prediction, hope and a billion-dollar idea. No one has really cracked that code yet.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MARCH 10, 2019

Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “It’s content marketing (64%).

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. PR, marketing, sales and journalism. 1) What has changed the most about marketing over the course of your career?

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. In the B2B space, I believe there are three things marketing and communications specialists should not lose sight of: Personalization strategies and tactics.

Trends 52

Trends Trade Shows Agency Communications 52