Sword and the Script

OCTOBER 11, 2022

The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. “The When I was on the in-house side, many internal meetings just added to the already very long to-do list I had.

Agency 144

Agency B2C B2B Survey 144

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. emphasis mine ].

Government 139

Government Survey Ethics Media 139

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Thought leadership content is persuasive. One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed. We’ve embraced the PESO model of content. We’re counselors to our clients.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? 1) Hands on marketing leadership. Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. b) every organization has constraints and limitations; and.

Content Marketing 69

Content Marketing B2B Marketing Leadership 69

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. It should outline the company’s purpose, measures of success, how its offering is valued, and by whom.

Exercises 136

Exercises Comparison Internal International 136

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). Internal resources can quickly be tapped. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. No PR program would be complete without these capabilities, but make sure that the experience isn’t limited to social posting by an intern.

B2B 159

B2B Agency Creativity Meeting 159

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. How will that be measured? Internal comms demand more focus. “62% Yes and yes.

Survey 82

Survey Corporate Communications Financial 82

Sword and the Script

MAY 4, 2021

>>> Looking for a B2B tech PR with expertise and execution? Muck Rack announced new dashboards that centralized reporting for PR measurement. TVEyes said it partnered with Podchaser to provide audience measurement data for podcasts, for customers of its podcast monitoring service. Give our services a try.

Tools 101

Tools Survey Pitching Analytics 101

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. I only changed a few words here and there. Her podcast, Growing Social Now, launched in 2021.

LinkedIn 52

LinkedIn How To B2B Social Media 52

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. And in B2B marketing it already does.

Interviews 100

Interviews Publicity Technology Social Media 100

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. I would advise marketers to measure twice and cut once. There’s almost a land rush mentality.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

AUGUST 11, 2018

This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before. At least in the B2B space, sales and marketing have never been more aligned. The lack of access marketing has to customers is one of the biggest drawbacks in the B2B account management model.

Marketing 73

Marketing B2B Pitching Advertising 73

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 10) “Write and create content for internal and external audiences about my company.”. Communication teams must straddle all worlds.”.

Employee 150

Employee Print Writing Survey 150

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. Producing an eBook on B2B marketing and PR.

Communications 50

Communications Marketing Internal International 50

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. MarketingProfs B2B Forum. Digital Sales & Marketing World. Dreamforce.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

Landis PR

JANUARY 16, 2024

So then there comes the question of how does someone that might be interested in becoming a member of a network prepare themselves to be suitable to join and to be able to take the most of what an international, global network can offer them. What I mean by that is mostly openness to other cultures, openness to understand other people.

Agency 59

Agency Internal International Meeting 59

Waxing UnLyrical

MAY 11, 2016

It can also be hard to measure. Yes, media relations can be used for general awareness, which can be difficult to measure, but it also continues to be a valuable tool for new sales, partnerships and key messaging initiatives. We did not bank on that sort of measurement opportunity but it happened. More than 2.9

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Internal comms takes center comms stage in hybrid work. Prediction, hope and a billion-dollar idea. No one has really cracked that code yet.

Marketing 190

Marketing Content Marketing Data Social Media 190

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. But that is changing in the modern era of digital PR.

Publicity 45

Publicity Insurance Insurance Healthcare 45

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. White papers are key collateral in the B2B world, as they can enjoy a long life as educational documents designed to move sales prospects toward buying decisions – while remaining overtly non-self-promotional.

Case Study 231

Case Study Writing Pitching SEO 231

Scott Public Relations

NOVEMBER 30, 2018

Don’t measure your engagement simply through some likes and comments, however. A few highly engaged followers are more valuable than a dozen who never interact with you. Building up strong, committed followers who talk about you with their own acquaintances is a better goal than hundreds of distant ones.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%]. ( B2B Lead Generation ). 78% of B2B marketers say better quality content has driven success. ( B2B Content Marketing ). B2B Lead Generation ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners.

Brand 109

Brand Branding Reputation Corporate 109

Sword and the Script

OCTOBER 8, 2019

Leads to a reputation for thought leadership. When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. 43 cents per click.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. B2B product companies spend 8.7%

Study 116

Study Survey Infographics B2B 116

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Communicators play a big part in helping their organizations stay focused and on the same page.

Insurance 49

Insurance Insurance Healthcare Communications 49

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Michael blogs at B2B Marketing Insider. Stuart is an international PR adviser, speaker, trainer, and blogger. So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. But it’s also important to know when your work is counterproductive, when it is alienating your target audience.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. But it’s also important to know when your work is counterproductive, when it is alienating your target audience.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. She write, speaks, and advises on internal communication.​. Just not being mentally-awake.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. Read more: PR Measurement: A Pulse Check on How Communicators Show Value.

Marketing 78

Marketing Publicity Survey Study 78