ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Any Good PR Program Starts With The Customer. A classic B2B PR technique is to make the customer smart.

B2C 120

B2C B2B Software Consumer 120

ImPRessions - Crenshaw Communications

APRIL 18, 2023

That’s why some reputation management firms offer PR services and PR agencies often address reputation management. As a B2B tech PR firm with an understanding of how to use strategic public relations to impact brand positioning, our team frequently examines the intersection between PR and reputation management.

Reputation 333

Reputation Crisis Customer Service B2B 333

Agility PR Solutions

APRIL 9, 2023

CX leaders are increasingly turning to conversation AI to boost their customer service issues, which have become top priority in the post-pandemic age as the top-to-bottom customer experience has emerged as a leading factor in purchase decisions across B2B and B2C industries alike.

Consumer 78

Consumer B2C Customer Service Brand 78

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.

B2B 60

B2B Leadership Customer Service Content Marketing 60

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” “We offer great customer service/value/reliability.” Not every sector is exciting or accessible, especially in B2B technology. ” Here are some classic responses: “Our people set us apart. We work hard to recruit the best.” ” “Our products are very high quality. Get personal.

How To 310

How To Transportation Software Employee 310

Norton's Notes

DECEMBER 4, 2015

So with that in mind you would think that Facebook would have a killer customer service team that would be agile, friendly, adaptable and helpful to get you to spend your money in the correct areas right? I thought the aim was to help your customer and make them happy? Is that arrogant?

Customer Service 28

Customer Service Facebook Social Media Agency 28

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? For B2B, the journey can be long; sales cycles can stretch for months or quarters. Are you set up to engage them quickly with customized information? How many hits we can get? Don’t forget to cross promote on social.

B2B 60

B2B Analytics Google B2C 60

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? You can read all 219 B2B marketing trends here. Top 10 B2B Marketing Trends. Marketing automation. Silos get busted in 2017. Event Engagement. Maggie Fitzgerald.

B2B 40

B2B Trends Marketing Customer Service 40

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

MAY 25, 2021

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. 72% trust a business that “treats customers well, even in tough times.”. 72% trust a business “has good customer service/is responsive to problems.”.

Brand 111

Brand Branding Survey Customer Service 111

Flack's Revenge

DECEMBER 5, 2018

Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

Communications Conversations

DECEMBER 2, 2021

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). And the ad platforms have evolved to better support B2B orgs who want to drive more leads via networks like Linkedin. Driving awareness and engagement with customers. Not surprising.

Strategy 106

Strategy B2C B2B Resources 106

Prohibition

OCTOBER 3, 2022

For October, get to know all about Claire – our B2B whizz and crisis comms specialist. Because I’m a B2B specialist I really like the different ways of working with these clients. How long have you been at Prohibition? Just slightly over 12 months, so I’ve celebrated my one-year anniversary here. The variety of work and clients.

Meeting 62

Meeting B2B Customer Service Instagram 62

Contently - Strategy

APRIL 1, 2024

For enterprise B2B companies, the math gets even worse. For example: SALES If you have a sales department (whether you’re B2C or B2B), make friends with some of the reps and ask what they hear in the field. Are they seeking customers, or do the customers find them (hunting vs. gathering)? What are they happy with?

SEO 52

SEO Engineering Writing How To 52

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories.

Brand 149

Brand Branding Storytelling B2B 149

Prohibition

MARCH 21, 2024

Furthermore, advance AI tools can identify emerging customer preferences. This will allow organisations to refine approaches to customer services , tailor any marketing material and inform product development strategies. Get in touch with us today to find out how we could support you with your Public Relations.

Social Media 62

Social Media Trends Analysis Media 62

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. If you enjoyed this post, you might also like: 7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before. Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity.

Marketing 104

Marketing Comparison Enterprise Technology 104

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. B2B platforms. Transparency. LinkedIn has always been recognized as a place of high-quality educational articles.

Social Media 156

Social Media Trends Media Instagram 156

5W PR

OCTOBER 20, 2020

Some encouragement may have come from an ANA (Association of National Advertisers) B2B study of 259 B2B leaders in association with the Harris Poll and consultancy firm Carol Cone on Purpose. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service.

Brand 88

Brand Branding Survey Study 88

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . But are these stats meaningful for B2B campaigns? When to use Facebook for B2B marketing. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. They must offer ideas and inspiration, not just great products and services.

SEO 204

SEO Analytics Measurement B2B 204

5W PR

DECEMBER 26, 2019

Additional areas suggested by Databox were account-based marketing for B2B companies and link-building. The final one is using and leveraging the customer service center as a profit center. Marketing firm Mastered Marketing cited Facebook Messenger’s 1.3 billion users and 80% open rate as excellent reasons to embrace chat.

Marketing 113

Marketing Instagram Media SEO 113

5W PR

MARCH 2, 2020

Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. The highlight of their 10 th annual study was the finding that 85% of respondents reported that their customers viewed their company as a trusted resource. .

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Sword and the Script

MAY 14, 2016

And so leads is the theme for this week’s Unscripted Marketing Links : Who influences the buying decision, the role of the customer in online word-of-mouth, and the impact of PR in targeted business development: 1. Which Departments Most Influence B2B Purchase Decisions? Report: Ignore Customers on Social at Your Own Peril.

Marketing 60

Marketing B2B Local Customer Service 60

Critical Mention

FEBRUARY 22, 2019

.” The rise of customer segmentation. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Landis PR

DECEMBER 13, 2021

This is a classic customer service line, but it also serves a specific purpose. Quantifying how a customer heard about a company/product/service at the salesperson level can inform marketing where their marketing spend is most efficient. How To Use PR For B2B Lead Generation – Forbes. How did you hear about us?”.

Customer Service 52

Customer Service Data Software B2B 52

5W PR

APRIL 9, 2024

In the fast-paced B2B tech environment, new ground is continuously broken, but it’s not without its share of hazards. Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Crisis management team Put together a dedicated squad responsible for PR crisis management.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Check out our services.]. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Did you know? Cision announces plans to acquire Brandwatch.

Company 151

Company Tools Technology Software 151

Cision

SEPTEMBER 19, 2016

Google Hangouts and Skype are more or less extensions of traditional customer service. While Google Hangouts remains inextricably tied to Google Plus instead of Google Contacts, customer-initiated Hangouts and Skype calls leverage the video and/or call platform rather than gleaning any social benefit. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. B2B platforms. Transparency. Interactive Instagram stories.

Social Media 61

Social Media Trends Media Instagram 61

PR 20/20

SEPTEMBER 17, 2019

SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. MarketingProfs B2B Forum.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

FEBRUARY 5, 2019

For example, bring your PR and customer service teams into the advertising planning process. Part of the reason people lose their minds about customer service on social media is pure frustration. Give our services a try. 2) Make it really easy to complain another way. and use data to execute? Talk to Us !

Advertising 60

Advertising Advertising Social Media Twitter 60

Contently - Strategy

AUGUST 11, 2022

However, ad spend is down , particularly in consumer and B2B tech. Once someone becomes a customer, it may be easy to forget about them and move on to the next lead. Anyone fed up with their internet provider and switched just because of poor customer service? But that’s short-sighted and an easy way to lose them.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. Does Too Much Technology Make Us Bored?

Crisis Communications 75

Crisis Communications Software B2B Crisis 75