Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!) For B2B, the journey can be long; sales cycles can stretch for months or quarters.

B2B 60

B2B Analytics Google B2C 60

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

Norton's Notes

DECEMBER 4, 2015

So with that in mind you would think that Facebook would have a killer customer service team that would be agile, friendly, adaptable and helpful to get you to spend your money in the correct areas right? I thought the aim was to help your customer and make them happy? Is that arrogant?

Customer Service 28

Customer Service Facebook Social Media Agency 28

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings. WebpageFX predicts that by next year, 90% of online content will be video.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. Others are loyal because of a good experience with product quality or customer service. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

MAY 25, 2021

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. 72% trust a business that “treats customers well, even in tough times.”. 72% trust a business “has good customer service/is responsive to problems.”.

Brand 109

Brand Branding Survey Customer Service 109

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

5W PR

OCTOBER 20, 2020

Some encouragement may have come from an ANA (Association of National Advertisers) B2B study of 259 B2B leaders in association with the Harris Poll and consultancy firm Carol Cone on Purpose. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service.

Brand 88

Brand Branding Survey Study 88

5W PR

DECEMBER 26, 2019

Voice search is also expected to open up advertising opportunities on devices like Alexa, Google Home and Siri. Although much has already been written about the increased focus on personalization, not much has been said about giving customers the right information at the right time. PERSONALIZATION.

Marketing 113

Marketing Instagram Media SEO 113

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

FEBRUARY 1, 2024

Virtual assistants also offer a cost-effective solution to larger businesses who are handling a high volume of inquiries, allowing them to effectively scale their customer service operations efficiently and a lower overall service cost by reducing reliance on human agents.

Social Media 62

Social Media Trends Media Guidelines 62

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. A reset on advertising spend. No one has really cracked that code yet.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MAY 14, 2016

And so leads is the theme for this week’s Unscripted Marketing Links : Who influences the buying decision, the role of the customer in online word-of-mouth, and the impact of PR in targeted business development: 1. Which Departments Most Influence B2B Purchase Decisions? Report: Ignore Customers on Social at Your Own Peril.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 11, 2018

B2B companies are going to start micro-targeting messages by prospect readiness stage, and then support those email campaigns with surround sound from paid social to improve open rates.”. – Betsy Hindman | Hindman Company. 3) Emotional connection with customers. 16) Customer-centric companies win. “In

Social Media 96

Social Media Marketing Media Creativity 96

Waxing UnLyrical

MARCH 25, 2013

And online, they have a great approach to social media, integrating customer service every step of the way. Lessons in Listening and Customer Outreach From Chobani is a post from: Waxing UnLyrical. They’ve invested in staff, formal outreach such as the CHOMobile Tours , and their new flagship store offline.

Customer Service 101

Customer Service Travel Web Facebook 101

Shift Communications

JANUARY 5, 2016

After all, whether you’re a B2C or B2B company, growth is a pretty big part of staying alive. If you aren’t growing your customer base, you aren’t long for this world. We blame customer service instead. It adds a personal touch to advertising (which tends to be pretty impersonal). We also blame sales.

Marketing 60

Marketing B2C Customer Service Facebook 60

Waxing UnLyrical

DECEMBER 20, 2012

Ask your customers – directly – to Like the Page. Pay for a Facebook ad campaign that targets the most likely prospects (who you think will convert to customers). Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page.

Community 93

Community Facebook How To Web 93

Sword and the Script

JANUARY 3, 2023

Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. And in B2B marketing it already does. Paid media refers to any type of media that is paid for, such as advertising.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

OCTOBER 11, 2016

However, the study takes it further: customers with a positive interaction – a response – are 44% more likely to share their experience and 30% more likely to recommend a brand. This is all the more reason to believe good customer service is good marketing. The same holds true for B2B and B2C. Those negative tweets?

Social Media 60

Social Media Study Media Survey 60

Beyond PR

JULY 21, 2016

It’s no longer about a single campaign, blog post, press release, or advertisement. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Brand 40

Brand Branding How To Employee 40

Cision

OCTOBER 16, 2017

Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” In other cases, you’re seeing the alignment start to make a lot more sense as marketing organizations start thinking about the customer experience more broadly. . As an example.

Media 202

Media Storytelling Technology Data 202

MaccaPR

OCTOBER 14, 2015

He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. Top topics included hiring , customer service and professional development tips. 3) Search engine visibility. Length also matters.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48