Bianchi Biz Blog

SEPTEMBER 7, 2023

This situation is making media relations more difficult than ever for communications and PR professionals. If your company operates in the B2B space, the trade media that covers your sector may have thousands of readers / viewers who already depend on their publication for the information they need to do their jobs.

Automotive 73

Automotive Media Mobile B2B 73

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. After all, each client is distinct, and every B2B PR program is unique. B2B PR rules that don’t always apply. Stick to facts and features for B2B programs.

B2B 147

B2B B2C Enterprise Pitching 147

Solo PR Pro

MAY 9, 2023

On this week’s episode of “ That Solo Life ,” we discussed public relations people that bend the rules of professionalism into unrecognizable shapes. Maintaining professionalism is crucial for success as a Solo PR Pro. The client relationship is a B2B relationship, not an employer-employee relationship.

B2B 63

B2B Employee Reputation Pitching 63

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. What exactly is an exclusive? What is the story?

Pitching 189

Pitching How To Media Interviews 189

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. >>> Looking for a B2B tech PR with expertise and execution? . >>> Give our services a try.

Study 131

Study Publicity Survey Internal 131

ImPRessions - Crenshaw Communications

JUNE 26, 2018

The fact is, the public relations industry is becoming more specialized and diverse. A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. A PR pro working in any sector needs to be well versed in the language of that industry.

Privacy 149

Privacy Technology B2B Data 149

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2018

In my last post we offered eight tips on maximizing public relations success for tech clients. In this case, the PR pro has targeted media contact Bruce, at a top business publication, with whom he has a trusted working relationship. So there’s the anatomy of an effective tech media pitch for B2B companies.

Pitching 180

Pitching B2B Interviews Employee 180

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. Thought leadership isn’t just for B2B brands. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips. Bottom line?

How To 104

How To Fashion Banking Industry 104

ImPRessions - Crenshaw Communications

JUNE 26, 2018

The fact is, the public relations industry is becoming more specialized and diverse. A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. A PR pro working in any sector needs to be well versed in the language of that industry.

Privacy 120

Privacy Technology B2B Data 120

Solo PR Pro

NOVEMBER 10, 2020

This is a guest post by Solo PR Pro Premium member Tara McDonagh . Consider looking at your communications and public relations counselors this same way. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. Timing of that legal proceeding?

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. The media relations struggle. Michelle Garrett , PR consultant, Garrett Public Relations. 2019 JOTW Communications Survey.

Survey 118

Survey Communications Ethics Measurement 118

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Do show you understand public relations. . The post So You’d Like A Job In Public Relations appeared first on Crenshaw Communications.

Publicity 120

Publicity B2B Fashion Sports 120

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? PR pros around the globe are witnessing massive changes in the field. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations. Media Relations, Earned Media & the PESO© Model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

MARCH 3, 2016

How well do you think you know the field of public relations ? The savviest PR professionals are keenly aware of public perception, whether the focus is B2B tech, packaged consumer goods, or crisis communications. Guess the correct public figure for each quote (answers at the end of this post) and see where you rank.

Reputation 136

Reputation Sports Crisis Communications B2B 136

Solo PR Pro

FEBRUARY 25, 2021

To the rest of the team, I was just traditional media relations. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. This is when things really started to change. Very cliquey and judgey.

Agency 76

Agency Creativity Media Relations Nonprofit 76

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure. The a16z Podcast.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa. It did for Strategic America (SA).

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Cision

DECEMBER 18, 2017

If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Welcome to the content calendar.

How To 0

How To Content Marketing Conference Analytics 0

Solo PR Pro

AUGUST 9, 2022

From engineer to PR pro. One of the things that transitioned me more into being on the customer side of public relations was when someone sent me their music CD to review wrapped in toilet paper,” she recalls. The agency has worked with smaller B2B and B2C companies, consultants and startups, too.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. Techmeme is a favorite news aggregator website for tech PR people.

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. If you’re a PR pro needing a refresher, check out our earlier post on what PR people should know about SEO. Public speaking can generate leads. Here are some things to consider when planning your next campaign.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

AUGUST 30, 2016

Between developing media strategy, taking meetings and writing press materials, the typical public relations team is crazy busy. We polled some peers and put together what we feel constitutes “must-reads” for those in consumer and B2B tech PR. The publication that no one admits they read, yet everyone does.

Agency 149

Agency Real Estate Journalism Fashion 149

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

The __ program we put together for this B2B assignment is showing great results. The thought leadership program we put together for this B2B assignment is showing great results. 12 correct answers) PR Pro – You’ve been at this a long time or you’re a quick study. What were the original __ for the program?

Publicity 120

Publicity Media Training Interviews B2B 120

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is by far the most important thing you can do as a B2B PR pro. Dave Heffernan.

B2B 60

B2B Enterprise Resources Retail 60

Solo PR Pro

APRIL 2, 2019

Where B2B marketers are focusing on building trust, for B2C marketers, it’s loyalty. Agencies’ satisfaction with their own content marketing efforts is up from the previous year and, as with B2B and B2C, the higher the commitment, the higher the success rate. On the B2C side, a similar finding is true. Photo Credit: Kanda Euatham.

Content Marketing 45

Content Marketing Trends Report B2C 45

ImPRessions - Crenshaw Communications

OCTOBER 21, 2016

In our occasional series, “A Public Relations Situation,” we examine real-life PR agency incidents and how our team has dealt with them. ” Media relations is the bread and butter of most PR agencies, and therefore cultivating and managing journalist contacts is key. Hey, it happens. When a story is scrubbed.

Report 120

Report Publicity Interviews Agency 120

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. See these related posts: Media Relations: Proven Ways to Get More Out of It.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Sword and the Script

DECEMBER 31, 2016

2) PR Salary: What’s a PR Pro Worth in 2016? 4) Media Relations: Proven Ways to Get More Out of It. 2) The B2B Advantages of Working with a Boutique PR Firm. A lot of B2B content goes unused. 6) How to Get the B2B Marketing Persona Right [UML]. Photo credit: Gerrit Dou [Public domain], via Wikimedia Commons .

Blogging 103

Blogging Content Marketing B2B Social Media 103

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. Now, they’re not even bothering to turn on the TV. And don’t forget the cat videos!

Agency 120

Agency Pitching Print Storytelling 120

ImPRessions - Crenshaw Communications

MAY 15, 2017

Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations. Most staffers learn the business and practice of public relations while also experiencing life at a consulting services organization, which is relevant to many kinds of work. Never be bored. .

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9

Media 105

Media SEO Analytics Analysis 105

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Dawn Buzynski leads the award-winning public relations team at Strategic America. Guest Post by Dawn Buzynski. Funny thing is — it’s not really a hot new trend.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Sword and the Script

MARCH 14, 2023

That context serves two purposes in this briefing: First, Kwittken is a bona fide public relations person that’s grown an agency, sold it and then stuck around to see things through. Next, it compares your text to the articles reporters have written and published in the public domain.

Software 85

Software Media Relations Pitching Media 85

PR 20/20

OCTOBER 18, 2021

While many companies (especially B2B) shy away from sharing the price of their products or services, Marcus advises that being transparent with price will actually help build trust between you and your customers. Pro tip: Use tools like Answer the Public or BuzzSumo to scan the most commonly asked questions related to industry keywords.

Industry 87

Industry How To Comparison Leadership 87