Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. Nearly all of the most successful B2B content marketers (90%) prioritize the audience’s informational needs over their sales/promotional message, compared with 56% of the least successful.”. The publication rhythm is reliable.

Content Marketing 106

Content Marketing B2B Study Marketing 106

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

5W PR

NOVEMBER 25, 2020

The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies. When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C).

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. Did you know?

SEO 129

SEO Engineering Google Study 129

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. With seeing old friends, meeting new ones and taking away key learnings to help my team and advance my career, it never gets old.

Conference 81

Conference Internal International Creativity 81

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 79

B2B Social Media Company Marketing 79

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. A sound PR principle is to build good will far in advance. Building Relationships Before the Conference.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. Outsell put year-over-year change in marketing budget mix at +10 percent for social engagement, and positive gains for other earned campaign tactics like PR.

Small Business 245

Small Business Media SMB Pitching 245

Critical Mention

JULY 31, 2019

Increasingly, organizations are integrating their PR and marketing departments. Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Getting the Most Value out of Earned Media Coverage. Here are three reasons why: 1.

Marketing 68

Marketing SEO Guidelines eBook 68

Sword and the Script

MAY 13, 2017

Such quips make for snarky tweets, but it’s not really fair because many influencers have worked really hard to get to a place where they have the influence to sell. No matter which side of the table you sit, it’s imperative that influencer relations be pursued in a slow and methodical manner – and ideally with experienced help.

Strategy 75

Strategy Marketing Measurement B2B 75

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. Higher shareability means a greater chance of website traffic and stronger leads in the long term for your brand or business. to click the link to the website).

Video 62

Video Infographics Social Media Instagram 62

Cision

DECEMBER 15, 2016

For the questions we couldn’t get to during the live Q&A, Steve was kind of enough to answer them for attendees below! Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media. As well, small PR teams really need to critically assess potential (i.e.,

Measurement 120

Measurement B2C Construction Analysis 120

Sword and the Script

JANUARY 14, 2017

It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. If you get the message wrong, then the investment in marketing or communications could prove wasteful in the future. 1) B2B Messaging: Add More Insight and Less Product. You cannot wait to come to that conclusion a year from now.

B2B 60

B2B Pitching Survey Study 60

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. It may not sound sexy, but a marketing leader must focus on the actions that get the job done. My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Buzzstream

FEBRUARY 1, 2024

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. You don’t need 1,000 emails to get ten mediocre results. You could send 100 or 50 highly-targeted emails to get ten solid results.

Pitching 87

Pitching Infographics Survey Resources 87

Shift Communications

AUGUST 3, 2016

PR planning. As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. I can hear the conversations now… Well, let’s cut it off so we can get down to business. Define the Goal.

B2B 60

B2B Interviews Strategy Product Launch 60

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. After all, garbage in leads to garbage out. I’ve been a longtime advocate of Facebook ads in B2B , it just requires thinking a bit differently about targeting. These trends put the whole science of marketing at risk.

Analytics 60

Analytics Data Report Measurement 60

Shift Communications

SEPTEMBER 8, 2015

Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. While we could have lengthy philosophical debates about the nature of influence from Aristotle to today, such discussions tend not to give us operational frameworks for getting work done. Who is influential? What constitutes influence?

Social Media 60

Social Media Media Data B2C 60

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

SEPTEMBER 26, 2017

Even if you are dumping money into it, it’s just going to get harder as the eMarketer chart nearby suggests. That said, there are still a few things you can do to get more value out of sharing links from your branded social media accounts , including the following: 1) Social media is a process, not a campaign.

Social Media 115

Social Media Brand Branding Media 115

prTini

JULY 6, 2016

I used to work at another PR agency whose main focus was media relations and getting media placement for clients. Each client had a binder full of the media placements we’d worked to get them. In hindsight, that method was super bizarre, but I think a lot of agencies still operate that way. Focusing on Business Impact.

Conference 44

Conference B2B Retail Print 44

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive. Our spring blog series will dive into this topic.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. To get new business, a lawyer has to sell.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

MAY 27, 2016

That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. In order to help educate the public on how duck adoptions help YESS, we created several infographics and videos that we posted throughout the months leading up to the race.

Media Relations 50

Media Relations Social Media Media Real Estate 50

PR Breakfast Club

JULY 6, 2015

Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media . According to Mathew Sweezey, a B2B marketing expert with Pardot, a Pardot survey found that 70 percent of respondents admitted that the look of content had an impact on whether they saw the content as authentic and credible.

Data 28

Data Pinterest Social Media Big Data 28