Awario

JULY 13, 2020

YouTube is a great platform for brands that want to showcase their expertise and take advantage of the opportunity to rank their video content.

YouTube 117

YouTube B2B Company Marketing 117

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets.

B2B 138

B2B Survey Marketing B2C 138

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Filler content created solely for ‘likes’.

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. But there’s a catch.

B2B 156

B2B How To Conference B2C 156

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Gone are the days when PR for B2B tech was a simple equation: “Give us an asset, and we’ll pitch it to reporters.”

B2B 156

B2B Company Storytelling Retail 156

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? 1) Why start a business focused on B2B paid social? BH: We’re all consumers.

B2B 79

B2B Social Media Company Marketing 79

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 160

B2B Leadership Marketing Software 160

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. The B2B buyers’ journey is famously long-tailed and competitive.

B2B 334

B2B Company Case Study Conference 334

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Before a company can start crafting its message, knowing the audience inside out is crucial.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . It remains the primary content distribution channel for marketers. But are these stats meaningful for B2B campaigns?

B2B 344

B2B Facebook LinkedIn Small Business 344

Agility PR Solutions

DECEMBER 6, 2023

B2B tech companies struggled under the weight of the economic downturn in 2023, new research from integrated comms agency 10Fold reveals—79 percent of the more than 450 marketing decision-makers in B2B tech companies who responded to a survey said they experienced a moderate to severe impact to their revenue as a result of economic circumstances […] (..)

B2B 105

B2B Marketing Survey Agency 105

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. And it may be spilling over into B2B.

B2B 119

B2B Social Media Marketing Media 119

Sword and the Script

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B 102

B2B Study Company Leadership 102

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

Agility PR Solutions

MARCH 4, 2024

Unlike in the siloed days of marketing yore, success today calls for a holistic approach that integrates the needs of other business segments and aligns with the larger goals of the company.

Marketing 110

Marketing B2B Company Publicity 110

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Agility PR Solutions

MARCH 18, 2024

Business-to-business (B2B) entrepreneurship can certainly be a promising field, but before you start raking in profits, there are a few steps required to establish your company. Others prefer to work more directly with other businesses.

B2B 86

B2B Consumer Marketing Company 86

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. In B2B especially, understanding a given industry can require a deep dive.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. The B2B marketplace is shifting – starting with customer demographics.

B2B 276

B2B Social Media Brand Branding 276

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

Agility PR Solutions

JANUARY 15, 2024

In the tumultuous economic landscape of 2023, B2B technology companies faced unprecedented challenges. The global downturn, marked by volatile markets and tightening budgets, cast a shadow over businesses, necessitating unprecedented resilience and adaptability, particularly from marketers.

B2B 86

B2B Enterprise Marketing Trends 86

ImPRessions - Crenshaw Communications

MAY 24, 2022

But a well crafted PR program can have a powerful impact on B2B businesses, too. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Here’s how B2B PR supports sales. The problem extends to marketing, but there’s some good news for PR.

B2B 170

B2B Brand Branding Education 170

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Ronn Torossian

DECEMBER 29, 2020

What is B2B marketers’ main challenge? It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. eCommerce company Trellis reports that B2B eCommerce is currently estimated to […]. eCommerce company Trellis reports that B2B eCommerce is currently estimated to […].

B2B 195

B2B B2C Data Report 195

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. And a brand is bigger than marketing.

Financial 143

Financial Marketing Survey B2B 143

Agility PR Solutions

OCTOBER 10, 2023

CX has been (and continues to be) a tough nut to crack for brands and marketers, and its close cousin DX (digital experience) is proving to be even more of a head scratcher for B2B companies—and even though a solution seems straightforward and similar, the situation appears to be more complicated for DX professionals, a […] The post B2B companies (..)

B2B 123

B2B Company Marketing Brand 123

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

I’m a late convert to B2B public relations. That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. But in recent years my team and I have found B2B PR work to be exciting and profitable, particularly in key sectors. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell.

Retail 368

Retail Media B2B Pitching 368

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. There’s an old Salesforce statistic that says B2B marketing spends $150 for every email address it acquires.

Survey 115

Survey Marketing B2B Content Marketing 115

ImPRessions - Crenshaw Communications

MAY 10, 2023

As a B2B tech PR firm , the promise of AI makes sense. Boost productivity with the integrity of human involvement Yet many companies have mixed feelings about ChatGPT and the AI arms race. That’s a win-win for both the customer and the marketer. So, what does ChatGPT mean for the future of PR? ChatGPT: an asset or threat for PR?

Publicity 410

Publicity Retail Tools B2B 410

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. So, I’ve had to spell the name once or twice. As a result, we’re an entrepreneurial group.

Agency 353

Agency Communications Marketing Leadership 353

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok is a powerful brand marketing platform. But Can It Work for B2B? So, for B2B companies, how can TikTok help? .

B2B 310

B2B Video Creativity Social Media 310

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. Industry awards are an important part of a PR strategy, especially for B2B brands. But we can see some common ways companies set themselves up to lose. The goal is to win.

Industry 170

Industry Case Study B2B Resources 170

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem.

Conference 299

Conference B2B Meeting Fashion 299