Mindful Marketing

MARCH 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “When is it okay to swear in an ad?” ” This headline from one of my favorite marketing publications surprised me as thought, ‘Isn’t the answer obvious?’

Marketing 100

Marketing Healthcare Study Advertising 100

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Too many investors and founders recommend avoiding marketing during the early stages.

B2B 160

B2B Study Marketing Education 160

Onclusive

AUGUST 17, 2021

An important article by Bloomberg, “ Investors Are Ignoring a Dangerous Crackdown on Press Freedom ,” recently caught my eye. The post Let the Sun Shine: Restricting the Press Restricts Markets appeared first on Onclusive.

Marketing 370

Marketing Newspapers Government Financial 370

Contently - Strategy

MAY 13, 2024

We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. You’ve got third-party cookies to thank.

Content Marketing 111

Content Marketing Privacy Marketing Google 111

Agility PR Solutions

APRIL 15, 2024

You’re likely familiar with the fact that one needs software to stay up to date in their digital marketing game. Therefore, in this article, we have created a list of some of the best digital marketing […] The post 10 game-changing digital marketing tools to take your business to new heights appeared first on Agility PR Solutions.

Tools 96

Tools Marketing Software Publicity 96

Agility PR Solutions

JULY 17, 2022

Getting your articles in front of as many people as possible sounds a lot easier than it actually is, especially when you take into account the people that you want to get it in front of is a select market that will find it interesting—and will actively respond to the information that you have included […].

Marketing 91

Marketing Brand Branding Publicity 91

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. Does it reinforce the brand story?

Measurement 334

Measurement How To Retail Analysis 334

Agility PR Solutions

JANUARY 14, 2019

Building content with all the ingredients to rank highly isn’t a simple process—but with a solid understanding of marketing strategies, content writers won’t have to go it alone. The post Marketing strategies for building a ranking article in 2019 appeared first on Agility PR Solutions.

Strategy 68

Strategy Marketing Google Analysis 68

Prowly

DECEMBER 31, 2018

Like every year, we prepare a compilation of the most-read articles across Prowly Magazine. The post Best of Last Year: Prowly Magazine’s Top 12 Most Read Articles of 2018 appeared first on Prowly Magazine. Make sure you didn’t miss any important industry-related topic and use your holiday break for a quick catch-up!

Industry 181

Industry Marketing Publicity 181

Agility PR Solutions

APRIL 20, 2023

In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. By discovering the numerous applications of […] The post 5 powerful ways AI can boost your content marketing strategy appeared first on Agility PR Solutions.

Content Marketing 161

Content Marketing Strategy Marketing Analysis 161

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Brand24

DECEMBER 1, 2021

In this article we will discuss what influencer marketing is, how to identify your next brand ambassador, and what tools you might need to work. The post What is Influencer Marketing? An Ultimate Guide by Brand24 first appeared on Brand24 Blog.

Marketing 193

Marketing Tools Blogging Brand 193

Stern + Associates

DECEMBER 8, 2022

If you’re a public relations (PR) or marketing professional, you’ve probably heard of ChatGPT , the recently opened AI-powered chatbot built by OpenAI that’s taking the world by storm. What are the benefits of using ChatGPT for PR and marketing?

Blogging 62

Blogging Technology Writing Customer Service 62

Mindful Marketing

DECEMBER 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest.

Ethics 94

Ethics Marketing Sports Education 94

Agility PR Solutions

JUNE 27, 2023

The terms content marketing and brand journalism are often used interchangeably, which makes it confusing for a lot of people in the marketing industry. In this article, we will shed light on the disparities between content marketing and brand journalism, emphasizing the significance of grasping these differences.

Journalism 147

Journalism Content Marketing Brand Branding 147

Business Wire

OCTOBER 28, 2021

In this article, our PR experts with decades of experience in the DACH media landscape will share some best practices when pitching to media in the DACH market. When working internationally with different countries and cultures, there are specifics and decisive differences that need to be taken into account.

Blogging 195

Blogging Marketing How To Pitching 195

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Try launching lookalike campaigns from traffic generated from an article you pitched.

Publicity 100

Publicity Marketing Pitching Google 100

Flack's Revenge

MARCH 9, 2021

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. If your secret sauce is so special, and can really make your company a market beater, why not give it a name? This NY Times article explains how a brand name becomes generic. To Brand or Not to Brand. Think Google or Xerox.

Case Study 266

Case Study Marketing Software Technology 266

Flack's Revenge

JUNE 29, 2022

It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. But why is content marketing dying, Diego? My first reaction was, “give me a break! Another XXX is dead (or dying) story! More clickbait fodder.”

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

Garrett Public Relations

MARCH 31, 2019

One option is to pursue contributed articles. The post How Contributed Articles Can Boost Your PR Program appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. What’s a […].

Product Launch 91

Product Launch Publicity Company Content Marketing 91

Flack's Revenge

OCTOBER 13, 2015

I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, listicles are up there too).

Journalism 120

Journalism Study Video Data 120

Agility PR Solutions

JUNE 8, 2023

The necessity for effective multilingual marketing and public relations strategies is more critical than ever. This article provides insights […] The post Lost in translation: Strategies for effective PR and marketing in multilingual markets appeared first on Agility PR Solutions.

Strategy 91

Strategy Marketing Local Communications 91

Agility PR Solutions

SEPTEMBER 23, 2022

However, marketing your online store can be even more daunting, especially if you don’t know the best marketing methods to use. But don’t worry, there are various proven techniques that can boost your marketing. This article is your best resource for marketing […].

Marketing 137

Marketing Resources Publicity 137

Onclusive

AUGUST 22, 2019

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved.

Communications 199

Communications Marketing B2C Advertising 199

PRSay

DECEMBER 30, 2022

The Power of Influencer Marketing (March). . • 5 Ways to Measure PR Performance, Value and ROI (January). • 4 Things PR Pros Need to Know About NFTs (April). Creating Space for Unheard Voices in Work Environments (February). • Thank you for reading PRSA’s editorial sites this year. We wish you a happy and healthy 2023!

Crisis Communications 78

Crisis Communications Storytelling Analytics Writing 78

Agility PR Solutions

APRIL 20, 2023

Marketing is clearly a key component that directly affects the overall success of a company, and can substantially improve performance, increase revenue, and broaden exposure across multiple areas of business. Whether big or small, marketing campaigns determine the next steps forward.

How To 106

How To Marketing Company Publicity 106

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? What if what we know in marketing is holding us back? This article proves that more time is the key to happiness.

Tools 136

Tools Publicity Measurement SEO 136

Awario

APRIL 14, 2021

In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. If your social networks are not effective, you need to analyze your recent activities carefully. Check if you make these mistakes and learn how to fix them.

B2B 184

B2B Social Media Marketing Media 184

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Awario

DECEMBER 15, 2020

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them.

Analysis 176

Analysis Marketing 176

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 94

B2B Marketing Measurement Social Media 94

Agility PR Solutions

SEPTEMBER 20, 2021

“Content is king” is one of the most popular phrases in content marketing. Though that might be the case, content marketing is crucial to driving conversions and sales for most online businesses. This article will teach you four key functions that […]. It has been used so much that it’s starting to sound like a cliché.

Content Marketing 167

Content Marketing Marketing Analysis Publicity 167

Agility PR Solutions

MARCH 6, 2022

If you’re looking to improve your PR strategy, you should consider using content marketing as a foundation. Content marketing can help you attract attention from the media, build relationships with key influencers, and more.

Content Marketing 167

Content Marketing Strategy Marketing Media 167

Prowly

DECEMBER 30, 2019

In this article, I asked about the skills that are likely to drive them forward and help them put their job, the industry, and life in perspective and look at these concepts with a mature eye without fearing they won’t be ready for 2020.

Marketing 241

Marketing Industry Communications Publicity 241

Agility PR Solutions

APRIL 28, 2021

Is influencer marketing just hype or is it here to stay? Fourteen percent of marketers believe it’s “overhyped” while 92 percent of consumers trust influencers. Influencer marketing is fast replacing traditional marketing with 61 percent of marketers working with influencers on their marketing campaigns.

Internal 161

Internal International Industry Marketing 161

Maxim Behar

FEBRUARY 19, 2023

Lithuanian President Gitanas Nausėda presented a special medal to the Bulgarian media expert Maxim Behar for his articles from the dramatic events which happened around January 13, 1991 in Vilnius. Behar was sending articles and broadcasting to all Bulgarian media, TV headline news began usually with his reports those days.

Transportation 52

Transportation Government Report Media 52