Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. Building Local Backlinks : Establishing links from reputable, relevant local sources—like regional newspapers or business associations—can boost your visibility in local search results. So, what is local search optimization, and why is it important?

Local 97

Local SEO Strategy How To 97

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. We meld our relationships with journalists, the art of what we do with the science, our Real Chemistry analytics, and tools like yours to allow us to tell the right stories at the right time on the right channel. Paul: Consumers have tried to educate themselves in this new world.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. B2B prospects consume 11 or more pieces of vendor content.

Survey 178

Survey Marketing B2B Study 178

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike.

How To 149

How To Social Media B2C Television 149

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. How does social media and analytics drive your PR strategy? What is your secret to media relations success? How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

FEBRUARY 23, 2016

At the simplest level, this is about understanding data and analytics and the ability to demonstrate the value of what we do. I understand Threepipe was recently chosen to create several consumer-facing campaigns for the Food Standards Agency. My daily newspaper of choice is…The Times. Image via Jim Hawker.

Analytics 120

Analytics Agency Newspapers Community 120

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

MARCH 22, 2022

Explore media outlets outside of newspapers, too. Over 60% of consumers purchase products after watching videos. Ask if they’ll provide you with analytics for each press release as well. Reviewing analytics from your efforts can help you make improvements in the future. Find a Press Release Distribution Company.

How To 92

How To Guidelines Writing Pitching 92

Cision

FEBRUARY 25, 2016

We have a seasoned executive team, incredible fund managers and a really amazing research and analytics program which we can leverage for our communications program. Now I get nostalgic for the days when people consumed content governed by journalistic standards. Read the newspaper – the whole newspaper. Karma is real.

Newspapers 120

Newspapers Financial Crisis System 120

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. As more and more content is being created, and even though Google has clamped down on a lot of the “junk content” out there, content consumers will become increasingly discriminating. And, in fact, I think the bar is being raised here.

Pitching 174

Pitching Journalism Video Advertising 174

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe.

Media 100

Media Data B2B Pitching 100

Journalistics

SEPTEMBER 10, 2021

Sure, if you’re posting on a regular basis, you have more friends and followers than you did last quarter, and Google Analytics reports have never looked so good. Traffic equals leads and that’s got everyone singing your praises… but it’s not going to be enough next year.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

PR Fuel

JULY 1, 2021

About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Newspapers. About 64% of consumers purchase a product after watching a branded video. For example, they might offer to add multimedia or analytics reports.

Guidelines 64

Guidelines Pitching Analytics Social Media 64

Barokas

JULY 10, 2017

Facebook, Twitter, and LinkedIn all have social media analytics pages that you should utilize on a regular basis. Google Analytics should be another key go-to resource for analyzing and evaluating the success of your social media efforts. What pages on the website are consumers visiting the most? Source: Flickr ).

Social Media 60

Social Media How To Media Resources 60

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. The post PR Measurement Advice From The Client appeared first on SeeDepth PR Analytics Platform.

Measurement 50

Measurement Comparison Analytics Agency 50

Shift Communications

DECEMBER 1, 2016

Knowing business press often have a larger and wider audience in mind, we built a storyline on top of those stats with insight into how these trends may affect consumers as well as the landlord/property management business. News & World Report. Because it produces results.

Strategy 60

Strategy Print Insurance Insurance 60

NewsWhip

JUNE 23, 2021

And the most important thing is the creation of an insights and analytics team that I lead. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. You have to be able to prioritize starting every strategy with insights and analytics.

Data 78

Data Media Analytics Energy 78

Cision

OCTOBER 14, 2015

These teams might focus on creating interactive reports that allow readers to examine stories in greater depth or with a particular focus, using data analytics tools to create stories out of a dataset or even opening datasets and visualization tools to the general public, like the Open Spending project from the Open Knowledge Foundation.

Journalism 120

Journalism Trends Local Print 120

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

Communications Conversations

DECEMBER 15, 2016

And, there is so much that goes on behind the scenes with brands that many consumers might not even realize–take, for instance, analytics (traffic data, listening data, measurement…). This isn’t a revolutionary idea, but I think it’s really important to drive decision-making with measurement and analytics.

Social Media 60

Social Media Data Measurement Analytics 60

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. “As 66% said newspapers. As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. 52% said online display ads; (I have a bridge for sale too!).

Marketing 66

Marketing Survey Study B2B 66

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Everything from the deeply technical to those focused on selling to consumers.

Marketing 50

Marketing Wireless Software Journalism 50

Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Newspapers like the Washington Post are even beginning to hire staff again.

Journalism 50

Journalism Report Enterprise Interviews 50

Beyond PR

JUNE 8, 2016

Each news outlet may have its own publishing schedule; however, as website analytics improve, more and more of them are turning to audiences’ online habits to inform their strategy. It can be difficult – and time-consuming – to keep up with everything that’s needed for a successful media relations strategy.

Media Relations 40

Media Relations Media Journalism Print 40

Stephen Waddington

DECEMBER 30, 2019

Measurement and analytics are cited as the leading area of investment in 2020 ahead of influencer marketing (36%), content creation (34%) and research (31%). These devices have provided the means for consumers to connect to the internet wherever and whenever. Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. His work in analytics while at Penn State was used as part of a presentation to the local minor league affiliate of the St. Louis Cardinals.

Groups 60

Groups Internal International Conference 60

Journalistics

APRIL 17, 2013

Brands are working diligently to open up lines of communication between the brand and the consumers in ways we haven’t seen before – and they’re doing it with clever brand stories and content that resonates with consumers on a personal level. How many of you have seen your community newspaper fold in recent years? Think Local.

Brand 52

Brand Branding Media Local 52

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. First, it feeds the need for consumable content. It may be a literal space like a billboard or a section of a newspaper or magazine page. Content marketing has three main pros.

Publicity 63

Publicity Small Business Advertising Advertising 63

Journalistics

MARCH 2, 2013

Finally, if you know how to use analytics tools – either those built into the platforms or third-party apps for reporting on audience growth, community activity, or traffic generated from these platforms, even better. If you used these social platforms to build an audience for a client during an internship or coursework, even better.

Pinterest 52

Pinterest Writing Interviews Social Media 52