Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Sentiment analysis by natural language processing (NLP) is imperfect, says Public Relay.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Conflicting interests. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 64

Journalism Brand Branding Advertising 64

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. If so, this could drive a pitch that lands. This means riding related breaking news, typically by offering execs as a source of color commentary or analysis. Ultimately, great stories drive PR and journalism.

Survey 195

Survey Journalism Agency Data 195

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. The software would learn which responses performed best over time, based on sentiment analysis and impact on sales. >PRSmith

Journalism 90

Journalism Software Sports Analysis 90

Cision

FEBRUARY 16, 2016

With insights from 346 journalists, bloggers and influencers along with analysis from Cision’s Media Research team, you can stay ahead of the curve and earn more media mentions. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend.

Report 120

Report Media Television Pitching 120

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. We can’t ignore technology’s transformational potential, and the necessary focus on managing truth and accuracy in journalism and PR. Do not be afraid.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”.

Survey 102

Survey Report Media B2B 102

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Gather actionable insights from data analysis and focus groups. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. The endless media pitch calling and subsequent rejections were exhausting.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

Technology 61

Technology Marketing Retail Interviews 61

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. Within six months “Corporate & Product News” jumped from 3rd to 1st in our analysis of top AI news topics by volume.

Survey 60

Survey How To Storytelling Corporate 60

Landis PR

JANUARY 9, 2023

You may have noticed a sudden uptick in buzz about a potentially revolutionary new AI-powered chatbot called ChatGPT over the holidays, which has very quickly become a potential game-changer for almost every industry, from academics and law to journalism and communications. Images created by using Midjourney ‘s bot.

Ethics 52

Ethics System Crisis Management Data 52

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. The software would learn which responses performed best over time, based on sentiment analysis and impact on sales. >PRSmith

Journalism 54

Journalism Software Sports Analysis 54

Cision

FEBRUARY 26, 2016

She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see. Find a way to work that into your pitch.”. Ann also discussed how technology has changed how The Washington Post publishes its stories. What kind of data do you look for?

Newspapers 120

Newspapers Print Mobile Pitching 120

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. Most of my experience in media relations comes from a B2B technology perspective. Most of my experience in media relations comes from a B2B technology perspective. The alternative?

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Google has the technology to find patterns and signals determining whether a link is bought or sold. The other day, I received a guest post request that pitched 25 article ideas.

Blogging 62

Blogging Google SEO Writing 62

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Have your materials at the ready – the pitch, description, images, samples and giveaway items – so when the PR team identifies these last-minute opportunities, you can jump on them without delay.

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. The multi-pitch generator is only available for enterprise customers ( see pricing ).

Software 124

Software Pitching Ethics Privacy 124

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 b) Is Your Press Release Pitch Guilty of Information Overload?

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 1, 2020

More recently, and since I started doing these monthly summaries of PR technology news nineteen months ago, I’ve seen this story at least twice. The minimum viable product (MVP) approach doesn’t cut it in a mature technology space where the buyers have budgets under constant pressure. Reporters get pitched – a lot.

Pitching 85

Pitching Report Tools Software 85

Bad Pitch Blog

SEPTEMBER 5, 2009

One of the more frequent questions asked of the Bad Pitch blog is “what’s the difference between pitching journalists and bloggers?” We used to assume that the main difference was that pitching bloggers requires hyper-customization. Why are pitches more prone to p**s off bloggers than journalists?

Pitching 60

Pitching Blogging Analysis Technology 60

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. According to Search Engine Journal, SEO leads have a 14.6 A 2017 analysis of 1.4 100, 500, maybe 1,000? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Remote PR Jobs

SEPTEMBER 25, 2023

Inside PR’s focus revolves around the intersection of PR alongside business and technology. Through research and analysis, it looks at the ways various brands have handled their PR in the past, providing solid advice for listeners. The Pitch Pitching is part of the day-to-day job for many communicators. Business 24.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. This usually sets off a series of processes (that a savvy PR technology vendor will one day automate) including: Adding those competitor names to their Google Alerts.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 192

Marketing Content Marketing Data Social Media 192

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. It’s a great listening tool to ensure your pitches are targeted.” 1– Technological Curiosity. ” This is a PR boon.

Storytelling 230

Storytelling Technology Tools Infographics 230

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven pitches win points with journalists. Data-driven journalism is the future.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

MARCH 29, 2017

Insights on what makes journalists pursue pitched stories come directly from the more than 1,500 polled for the 2017 research report. But it requires as much strategy as it does technology. Based in San Francisco, Lynch attended Northeastern University where he received his Bachelor of Arts in Journalism.

Brand 120

Brand Branding Media Infographics 120

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” ” Now, anyone can “own a press” in the digital sense.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.

Industry 73

Industry Marketing Enterprise Mobile 73

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. An analysis of data shows the average email marketing open rate ranges between 16.74% and 21.09% across all industries and markets. An analysis of data shows the average email marketing bounce rates can range from less than 1% to 10%.

Study 95

Study Marketing Data Analysis 95

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Learning what type of content to pitch is essential to getting your pitch covered.

Construction 62

Construction How To Media Google 62

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. Here’s the list of PR technology companies I’m watching. PR pros “sent an average of 16 pitches per day to journalists, as compared to 14 in March.” Probably not.

Pitching 85

Pitching Survey System Technology 85

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115