Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Here’s a step-by-step guide to targeting and reaching your audience, from analysis through to deployment : Audience Analysis: Identify and understand your target audience.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. Give our services a try.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

DECEMBER 20, 2023

This bulk analysis helps quickly assess the quality and relevance of numerous backlinks, which can help you identify valuable links and potential risks like spammy or low-quality links. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links.

Tools 71

Tools SEO Analysis Google 71

Shift Communications

DECEMBER 27, 2016

TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. From drafting pitches to assessing campaign success – taking a data-driven approach to public relations has reshaped the communications industry. This includes the evolution of the traditional infographic. USE IBM WATSON ANALYTICS FOR ADVANCED SOCIAL MEDIA INSIGHTS.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Buzzstream

DECEMBER 20, 2023

This bulk analysis helps quickly assess the quality and relevance of numerous backlinks, which can help you identify valuable links and potential risks like spammy or low-quality links. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This bulk analysis helps quickly assess the quality and relevance of numerous backlinks, which can help you identify valuable links and potential risks like spammy or low-quality links. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links.

Tools 62

Tools SEO Analysis Google 62

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities.

Brand 120

Brand Branding Media Infographics 120

Onclusive

MAY 10, 2018

It’s a great listening tool to ensure your pitches are targeted.” I never start a new project with a client without conducting a competitive review and a market analysis so I better understand the landscape in which they’re operating.” ” This is a PR boon. And the journalists can be grateful for this, too.

Storytelling 230

Storytelling Technology Tools Infographics 230

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Simply enter the target site into the Link Explorer or Domain Analysis tools. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Simply enter the target site into the Link Explorer or Domain Analysis tools. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Shift Communications

SEPTEMBER 18, 2017

We see the future: a prediction of what my blog’s likely traffic over the next 12 months will be, based on machine learning analysis of the past 5 years. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. This is what my 2018 looks like: What do we see above?

Analytics 132

Analytics Data-Driven PR Data Software 132

Cision

APRIL 13, 2017

In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics.

Media 210

Media Automotive Resources Product Launch 210

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Simply enter the target site into the Link Explorer or Domain Analysis tools. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

FEBRUARY 15, 2024

They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis? Does it offer insightful analysis or interesting information beyond the obvious? Building and Pitching New Content New, fresh content is one of the best ways to get quality links. The same goes for content.

How To 71

How To SEO Google Examples 71

Newsfile

JANUARY 30, 2024

As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

Competitor Analysis: Observing competitors’ PR tactics for strategic planning. Multimedia press releases : Press releases that include multimedia elements such as images, videos, and infographics are becoming more popular. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 178

Survey Marketing B2B Study 178

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

OCTOBER 14, 2016

Women are positioned as experts during morning show news coverage only 26 percent of the time, says the Women’s Media Center’s #WhoTalks analysis of on-air guests. When Cision published an analysis of U.S. Use your PR team to pitch an executive’s expertise to the media directly and to respond to more media requests.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

Sword and the Script

APRIL 4, 2017

Analysis: The low marks for retargeting was surprising. Subscribers are more likely to convert , but if your content is heavy on pitch and light on value, no one is going to subscribe. Analysis: These two challenges really go together because most MQLs are suspected prospects, or suspects, that need to be nurtured.

B2B 64

B2B Study Marketing Survey 64

Buzzstream

FEBRUARY 9, 2024

It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. Examples of assets include data, infographics, and videos, among others. If you plan to pitch using email, check out our email outreach templates. You get the idea.

Examples 62

Examples Product Launch Data Report 62

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Pitch target media (and / or influencers). To amplify your message even further, pitch a media contact on a story angle or offer to contribute an original piece—both teasing the subject matter of your new report.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Infogram – An intuitive infographic creation tool. These Excel add-ins may allow you to do data analysis and visualization in one program. Conclusion.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Infogram – An intuitive infographic creation tool. These Excel add-ins may allow you to do data analysis and visualization in one program. Conclusion.

Data 120

Data Tools Google Examples 120

PRSay

MAY 18, 2016

If data is communication fuel, analysis is the racecar that gives it purpose. If they visualized the data in a chart or infographic. Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. Let’s explore how to turn the opportunities data provides into real-life benefits.

Data 106

Data Meeting Measurement Guidelines 106

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. This analysis showed that although replies might be similar for two outreach types, actual placement rates differ significantly.

Data 120

Data SEO Groups Pitching 120

PR Conversations

JULY 5, 2017

Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Companies that were the first to embrace infographics! Conducting media monitoring analysis.

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

OCTOBER 31, 2017

The following tactics featured (of which are nearly all free) will add value to your planning framework, year-over-year analysis and assessment, performance reporting, team brainstorming, integration with artificial intelligence, and more. Likely because a full 12-month analysis is downright intimidating.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

NOVEMBER 3, 2015

Introductory pitches. Anytime I see a new reporter or blogger covering a topic relevant to my business, I’ll draft up an introductory pitch. Usually, these are folks outside of the core trade media list and a good approach is to point them towards research or expert analysis that could have value for future coverage.

Industry 60

Industry Pitching Survey Twitter 60

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. I found that one of the key takeaways of media pitching is whether you work in the U.S.

Pitching 28

Pitching Analysis Case Study Local 28

Solo PR Pro

JUNE 9, 2015

You wouldn’t pitch a journalist without reading past articles first – it’s equally important when approaching bloggers (perhaps more so!). Here are some great approaches to help get you started: Trending Research/Analysis. Infographics. Guidelines. Search to see if the blog you’re approaching has guest blogging guidelines.

Blogging 40

Blogging Guidelines eBook Viral 40

Buzzstream

APRIL 10, 2019

If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. There are potentially limitless outreach prospects in the world with the right pitch and angle, so how do you know when you’ve got enough in your list?

How To 125

How To Data Community Groups 125