Buzzstream

JANUARY 22, 2024

For reference, the median DR in our analysis was 74. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. The post 150+ Guest Posting Sites That Will Actually Build Traffic (Analysis) appeared first on BuzzStream.

Analysis 90

Analysis SEO Guidelines Google 90

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Choose your content distribution channels.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. How do you use data and measurement to inform and shape your earned media strategy? Which PR agency services are most relevant to your business’ primary needs?

Industry 221

Industry Crisis Management Measurement Data 221

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 78

Measurement Publicity Television Analytics 78

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. Managing your brand in a vacuum isn’t enough; you have to understand what tactics and channels your competitors are using and how they are messaging their own brand. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Remote PR Jobs

SEPTEMBER 25, 2023

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. PR is more measurable than ever. PR is (nearly) immune to ad blocking.

Mobile 100

Mobile SEO Reputation Web 100

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand. Measure the Sentiment That Matters. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. PR is more measurable than ever. PR generates influence. Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

Onclusive

OCTOBER 10, 2017

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders.

Software 207

Software Analysis Comparison Trends 207

The Proactive Report

SEPTEMBER 10, 2014

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. One click on the top line report drills down to share of voice for each brand in each of the top five B2B tech topics. com/technovision.

Report 133

Report Big Data Brand Branding 133

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Contently - Strategy

NOVEMBER 29, 2023

Add to that all the content created across other platforms, and you’ve got a world saturated with content. Helping your brand stand out requires not just creativity but also strategic alignment. The disconnect can result in content that drifts aimlessly, failing to hit the mark regarding engagement and conversion.

How To 52

How To SEO Content Marketing Engineering 52

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand Reputation Management is used to help build relationships with customers and increase sales conversions. How does it work?

Reputation 62

Reputation Brand Branding SEO 62

Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. To make an impact, content needs to shine.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

OCTOBER 25, 2021

Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand.

Media 162

Media Fashion Television Radio 162

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. PR outcomes are measurable. PR is about reputation.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. AI Takes the Human Guesswork Out of Content Marketing.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Contently - Strategy

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged.

How To 52

How To Content Marketing Analysis eBook 52

Onclusive

MARCH 19, 2019

You will be responsible for effectively onboarding new customers, building and maintaining customer satisfaction, and guiding them along the path to optimized PR content and strategy. The ideal candidate will have experience providing exceptional customer success and recognizes the importance of PR measurement, attribution, and insights.

Engineering 150

Engineering Storytelling Big Data Data 150

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 109

Video Marketing SEO Social Media 109

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

5W PR

AUGUST 16, 2018

Brands in the online world are constantly looking for ways to strengthen their presence and reach new markets. Usually, this means experimenting with new types of content , new marketing formats, and unique communication strategies. Using Interactive Native Content to Boost a Brand.

Brand 74

Brand Branding Survey Analysis 74

Contently - Strategy

APRIL 1, 2024

Brands that deliver this type of SEO-driven content unlock demand for their business and coveted high ranking on SERPs. It’s a win-win scenario, where both your brand and your audience get what they’re searching for in the digital landscape. Get Specific About Your Audience Who do you think reads your SEO-driven content?

SEO 52

SEO Engineering Writing How To 52

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. Turning action into measurable outcomes. Measure value at every stage of the funnel.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Prohibition

AUGUST 25, 2023

A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty. One of the key benefits of digital marketing is its ability to reach a highly targeted audience. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

5W PR

NOVEMBER 5, 2018

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. Here are some of the key marketing skills PR professionals should master to step up their game: Content Marketing . Social Media Marketing.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

5W PR

MAY 6, 2020

For many marketers, the product, pricing and order pages are critical and indeed they are. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. Only contact information and products/services rated higher.

Survey 88

Survey Storytelling Consumer Analysis 88

Contently - Strategy

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Analyze your benchmarks and set new goals.

Strategy 111

Strategy Content Marketing Measurement SEO 111

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. It’s not a bad take.

Interviews 101

Interviews Publicity Technology Social Media 101

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 141

Study Media Relations Media Measurement 141

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. Analysis: . 1) How long should a blog post be?

Blogging 107

Blogging Survey B2B Analysis 107

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Turning PR into a measurable science means there is no longer room for personal preference. It was subjective. You can’t argue with the data. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 14) Most respondents say brands should stay clear of politics.

Survey 104

Survey Marketing B2B Content Marketing 104