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S&T Live Recap: UCLA’s Mary Osako on Being Yourself in Corporate America

PRSay

Osako, vice chancellor for strategic communications at the University of California, Los Angeles, has learned to be true to herself and to those she leads, she said during the Dec. Losing yourself to fit in is often rewarded in the corporate world, but the pose can be draining, Osako said. Being given those opportunities to grow.”.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

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How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

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From start-up to PR powerhouse: Looking back at 15 years of Presspage

Presspage

We quickly recognized how valuable Presspage would be, especially to large companies with complex PR and communication needs." It was the first solution of its kind: a digital newsroom that made it easier than ever for companies to communicate and interact with the press and other stakeholders. So, what’s next for Presspage? “At

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ICON 2021 Recap: Inside Delta Air Lines’ Crisis Response to COVID-19

PRSay

The company’s communications team found itself pivoting into crisis mode. Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. Our communications strategies and ways of working were based on whatever had happened the day before.”. Internal messages repurposed for news media.

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The impact of content rich newsrooms

Presspage

Miami International Airport. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G. KLM Royal Dutch Airlines KLM’s communications team was growing increasingly discontent with the Content Management System (CMS) they were working with to publish news to their native newsroom.

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Preparing for a Hard Landing: Today’s Crisis PR 101

Reputation Us

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” Good grief! SPOKESPERSON.

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