Buchanan PR

OCTOBER 5, 2023

More than that, brands are jumping on the Taylor Swift train as well. After she was photographed eating a singular chicken nugget with both ketchup and “seemingly ranch” (as a viral tweet from a Taylor Swift fan account referred to it), Heinz Ketchup themselves released a limited-edition ketchup-and-seemingly-ranch condiment blend.

Strategy 79

Strategy Media Viral Trends 79

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. In that case, your team will train you to communicate effectively with the media. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. In that case, your team will train you to communicate effectively with the media. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. In that case, your team will train you to communicate effectively with the media. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Publicity Training 52

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

For PR agencies, set realistic client expectations. This is where some targeted media training right before interviews is highly recommended. The viral videos! On the other hand, there are several companies that sold glasses or operated hotels in the eclipse’s direct path with a perfectly legitimate reason to cash in.

Hotels 200

Hotels Local Interviews Viral 200

Melissa Agnes

SEPTEMBER 21, 2014

How to plan for a global, viral crisis. How to incorporate collaborations from government agencies, emergency responders and other third-parties within your crisis communication plan. These are the questions Jonathan Hemus and I discuss and answer in this episode of The Crisis Intelligence Podcast.

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Airlines Crisis Management Crisis Crisis Communications 210

Cision

MAY 11, 2016

I always want to represent brands that will positively reflect back onto my brand or agency. to viral social media campaigns. . Personally, I think starting at an agency is the best way to gain the skills you need as a publicist. Most agencies have the tools to train you and the connections you’ll need to succeed.

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Television Travel Tourism Pitching 120

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. Are your spokespeople working? Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Reputation Us

JANUARY 13, 2016

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too.

Communications 60

Communications Crisis Reputation Local 60

PRSay

SEPTEMBER 17, 2019

Two years later, Popeyes chose to debut its chicken sandwich announcement with a video from Sweet Dixie Kitchen, where they would give a preview of the sandwich, giving an in-depth and viral feel to the announcement. Keep things light and your fans will too. Connect with Lisa on Twitter: @LisaArledge.

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Product Launch Storytelling Social Media Video 148

Shift Communications

JANUARY 21, 2015

Although we can’t ensure your next post will go viral, incorporating these best practices will help users easily share and engage with your content, whether it be on mobile, social media or the web. From planes, trains and automobiles to waiting rooms and conference rooms, your content is being read everywhere. People are busy.

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Mobile Web Viral Social Media 60

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. As a result, the cost of constantly training new employees is reduced. Managing Reputational Risks.

Reputation 118

Reputation Google Crisis Management Engineering 118

Konnect Agency

APRIL 20, 2021

Next, you must identify the official spokesperson(s) and invest in training them thoroughly on how to speak about the brand. The post Protecting Your Brand from a Crisis appeared first on Konnect Agency. You are now well-prepared for the crisis to strike, but what should you do when the moment actually occurs?

Crisis 52

Crisis Brand Branding Crisis Communications 52

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Threepipe became the first UK PR agency to acquire an SEO firm last year.

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Tools Publicity SEO Measurement 136

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. We’ve been trained now over the last 10 years to Google everything extensively. Follow Bryan on Twitter: @bryanpedersen. Note: This transcript has been modified for clarity and brevity.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

DECEMBER 9, 2021

They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. The importance of training your team for a PR crisis. It can be defined as a brand, organisation or individual receiving negative or damaging publicity.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? The decisions you make today will be judged by many for years to come.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. Campaigns at agencies are often planned months in advance, which can be tricky at the best of times as you never know when a breaking story will take over the news agenda.

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Digital PR Industry Strategy Film 170

Prohibition

DECEMBER 17, 2021

This individual needs to: Be well trained. Without preparation, you may lose your balance and find yourself trying to hold on to the moving train of a crisis. Domino’s Viral Staff Video. 3. Identify and Train Spokespersons. Have good communication skills. Be real and sympathetic. Know the problem inside and out.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Always train your staff on how to use social media, or make it someone’s full time responsibility. Watch out for #fails. Take it seriously.

Social Media 83

Social Media Media Viral Tools 83

NewsWhip

JUNE 23, 2021

Agency of the future | Jump to text. And Zach, I think it’d be good to learn more about yourself, your role, the insights team at Kivvit, as well as getting a sense really of what his concept of the agency of the future means for you and for Kivvit. And it’s almost ironic to talk about agency of the future.

Data 78

Data Media Analytics Energy 78

Mark My Words

FEBRUARY 23, 2018

Thanks to social media people with no formal training in public relations can broadcast their complaints, no matter how trivial, to an audience to rival that of most nationals. All very nice, their PR agency tells them, but not enough to get media attention. The clip goes crazy, the media come knocking and gallery heads roll.

Print 60

Print Viral Film Construction 60

Cision

MAY 25, 2017

He has written four best-selling business books and was formerly a music industry marketer, national sales training manager, and a Professor at the Sheridan College School of Business. He is one of the leading speakers/ authors in the world when it comes to helping audiences embrace the age of disruption.

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Employee Brand Branding Policies 129

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. For smaller Digital PR teams that I consult and train, who are just dipping their toes into the outreach world, I initially advise them to use Streak. .

Pitching 164

Pitching Writing Digital PR How To 164

Flatiron Communications

NOVEMBER 14, 2014

So if you think about ways people consume news…you’re on a train, you’re on a subway and your rolling through your Twitter feed or your Facebook newsfeed, and all of a sudden a story pops on and you click on that…we’re kind of optimized for that.” PR social media Time shifting Weber Shandwick'

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

So if you think about ways people consume news…you’re on a train, you’re on a subway and your rolling through your Twitter feed or your Facebook newsfeed, and all of a sudden a story pops on and you click on that…we’re kind of optimized for that.” PR social media Time shifting Weber Shandwick'

Media 28

Media Mobile Pinterest Journalism 28

Melissa Agnes

FEBRUARY 9, 2016

As the Zika virus continues to spread, what are the major crisis management risks that healthcare organizations and government agencies should be thinking about? The three elements of a viral crisis. Whether or not it contains highly shareable content, from short and catchy headlines to emotionally enticing images or videos.

Crisis Management 186

Crisis Management Crisis Strategy Healthcare 186

NewsWhip

MAY 27, 2021

In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Paul Quigley, CEO and Co-Founder, NewsWhip. It’s the basics.

Healthcare 78

Healthcare Storytelling Communications Local 78