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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. After selecting an agency partner, it’s imperative to lay out expectations, deliverables and success metrics for both sides. Set Clear Objectives And KPIs . Be Responsive.

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. Only when managers actively live this principle can they create resilient teams that can quickly and successfully meet new challenges.

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PR Agencies Need To Be More Diverse And Inclusive. Here’s How To Start

Remote PR Jobs

public relations industry, they make up only 30% of agency C-suite executives. And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant).

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Discussing Generational Differences in the Modern Workplace at Disrupt HR

5W PR

After identifying key challenges, we outlined strategies for evolution: Job Searching & Hiring: Recognizing the shift towards multi-job applications, we emphasized the importance of companies standing out by meeting candidates where they are, leveraging creative content across platforms like Instagram and TikTok.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

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PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

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Meet PRSA Board of Directors Nominee Joseph Abreu, APR

PRSay

They brought me to my first PRSSA meeting. You began your career in the agency world before later moving into the public sector. My advice to new pros is to seek those seasoned professionals who empower their employees to consistently improve — regardless of which industry they want to go into. Don’t be complacent.

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