Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. How to make your employees understand and live your values. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. I saw a void I could fill.

Ethics 82

Ethics Training Real Estate Agency 82

Flack's Revenge

NOVEMBER 28, 2018

It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. Indeed, my post Above the FUD , covered this very topic back in 2011 (ironically, it mentioned another PR agency that spread negative stories for Facebook back then). right-wing provocateur Charles C.

Ethics 136

Ethics Wikipedia System Facebook 136

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 76

Ethics Government Pharmaceuticals Policies 76

Flack's Revenge

MAY 17, 2018

It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike. What are the journalistic and ethical considerations? ‘I think this makes the ethical calculus for journalists much more complex.’ Governments aren’t toppled, or blood spilled from our work.

Ethics 120

Ethics Banking Journalism Guidelines 120

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? They’re a real fan.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PRSay

SEPTEMBER 18, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 126

Ethics Reputation Employee Small Business 126

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016.

Ethics 74

Ethics Brand Branding Internal 74

PRSay

AUGUST 31, 2016

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. 15, time TBD.

Ethics 113

Ethics Policies Healthcare Journalism 113

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR. How am I engaging with respect to the agency of my audience, with respect to codes of civility?

Ethics 76

Ethics Communications Agency Technology 76

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Allow people to opt out.

Ethics 136

Ethics Policies Guidelines Employee 136

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. Updating their brand values is necessary to better reflect ethical practices. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers. But they can also involve long-time employees in this process.

Consumer 88

Consumer Brand Branding Ethics 88

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. Educate employees to minimize the risk of spreading false information on social media or other outlets. Illustration credit: bakhtiarzein ].

Ethics 165

Ethics Social Media Education Resources 165

5W PR

JUNE 14, 2024

Efficiency Automation of routine tasks frees up employees to focus on more creative ideas and strategic initiatives, enhancing productivity and innovation in PR campaigns. The post How Public Relations Humanizes AI Innovations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 78

Publicity Analysis Healthcare Tools 78

Sword and the Script

AUGUST 17, 2021

The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. Among agencies, “92% of agencies say that client expectations of creativity have risen since the onset of the pandemic.”. Six in 10 comms pros face ethical challenges.

Creativity 96

Creativity Study Ethics Publicity 96

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

OCTOBER 3, 2023

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Meltwater announced six principles to govern the ethical development of AI. Trust but verify.

Analysis 151

Analysis Tools Software SMB 151

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. I started my own agency, NKPR, 20 years ago. The biggest ethical challenge for me sometimes is you need to say no.

Ethics 52

Ethics Real Estate Agency Company 52

Victorious PR

DECEMBER 1, 2022

We believe that one of the highest honors an agency can earn is having clients happy with the work we do for them. We make sure that our clients are the best of the best so that when we are showcasing their credibility, we are doing so with integrity and ethics. Our employees make up the foundation of our company. Are you next?

Agency 52

Agency Real Estate Employee Ethics 52

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York. And I’m chair of the agency today. I learned the ethics challenge very early on in my career.

Ethics 52

Ethics Publicity Data Agency 52

5W PR

FEBRUARY 20, 2024

Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Ethical considerations become second nature, from fair wages and safe working conditions to minimizing the company’s environmental footprint.

Consumer 78

Consumer Brand Branding Ethics 78

PR in High Definition

FEBRUARY 23, 2024

Companies may find it necessary to invest in programmes that equip employees with the skills to collaborate with AI systems, ensuring that technology enhances their productivity. The ethical use of AI is a growing concern for both the public and industry leaders.

Ethics 62

Ethics Television Film Technology 62

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

Communications 78

Communications Policies Product Launch Reputation 78

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Ethical Voices

MAY 28, 2024

Today, she teaches at the US Naval Academy and may discuss ethics even more than I do. I taught Leadership at Vanderbilt for several years, and then just this past summer, I moved back to Annapolis and now I’m teaching ethics and leadership, as well as team and organizational leadership. Delighted to be with you today.

Ethics 78

Ethics Leadership Education Groups 78

5W PR

JANUARY 1, 2023

The first one is labor ethics, which focuses on the diversity of the workforce, its satisfaction, as well as the way that a company treats its employees. The post Reputation and Social Responsibility appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Reputation 158

Reputation Corporate Policies Ethics 158

Flack's Revenge

AUGUST 6, 2019

There’s a level of granularity that needs to be explored… If the quality, convenience or price of a product or service is better than the competition, respondents said they would still buy from a brand even if they took a political position with which they disagree… employees matter too. In Employers we Trust.

Corporate 198

Corporate Brand Branding Agriculture 198

Landis PR

NOVEMBER 13, 2023

An environmental public relations (EPR) agency can help your company effectively communicate its green initiatives to a broader audience, highlighting your commitment to positively impacting the planet. You need to communicate those shifts to your target audiences.

Trends 64

Trends Ethics Journalism Consumer 64

Communications Conversations

MAY 25, 2016

I’m not a career agency guy. I just don’t have a ton of experience in the agency world. But, I did spend time at two agencies earlier in my career (Concept Group–a small marcom shop in St. And I can tell you this: The agency billing model is broken. Agencies make money when they win big accounts.

Agency 87

Agency System Ethics Writing 87

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. After all, this is the agency that pioneered an early form of fake news , punted when competitors took a stand on climate change , and is notorious for pursuing growth at any price.

Industry 217

Industry Reputation Groups Internal 217

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” We would create a workplace where every employee would feel respected, encouraged to share their thoughts and contribute as an active, involved team member.

Groups 104

Groups Employee Strategy Ethics 104

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”? When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods. Do right by your employees.

Reputation 157

Reputation Crisis Management Ethics Agency 157

The Hoffman Agency

MARCH 30, 2021

Moreover, everyone on my teams has more than earned my trust with their quality work ethic and amazing personalities. At Hoffman, employees are trusted, making them feel safe and confident — all of which enable a strong sense of ownership. Rita Yang, Senior Account Executive (APAC). You can’t do anything without trust.

Agency 69

Agency Exercises Employee Ethics 69

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Steve Barrett on PR

AUGUST 2, 2019

In light of another employee-activated controversy over a PR agency taking on a controversial client, every firm will be calling an urgent meeting of its ethics committee - or setting one up if it doesn't already have one.

Ethics 91

Ethics Employee Meeting Agency 91

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate.

Survey 377

Survey Media Relations Media Ethics 377

5W PR

FEBRUARY 26, 2024

They crave brands that align with their ethics and contribute positively to the world. Showcase the real people behind the brand, share employee stories, and actively engage in conversations. Incorporating values for true social impact Modern high-spenders are conscious consumers.

Strategy 78

Strategy Brand Branding Product Launch 78

PRSay

JANUARY 26, 2021

It’s not our place to question how the Capitol police and other law-enforcement agencies managed the deadly riot, but the optics shared around the world tell a very particular story. Leaders within an organization must act quickly to check the pulse of their most important stakeholders: their employees.

Crisis Communications 165

Crisis Communications Crisis Communications Leadership 165