Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 151

Analysis Tools Software SMB 151

Stephen Waddington

DECEMBER 15, 2021

The PRCA has published guidelines to help communicators improve the accessibility of their communication. It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense.

Publicity 128

Publicity Government Guidelines Facebook 128

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. I think it will support creativity.

Ethics 64

Ethics Guidelines Comparison Creativity 64

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. PR professionals “can’t sit around and talk about generative AI,” Perry said.

Communications 72

Communications Guidelines Technology Tools 72

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. However, don’t be afraid to pitch freelancers, as your pitches can sometimes spark ideas for us when writing features.

Writing 71

Writing Pitching Study Data 71

5W PR

MAY 19, 2020

Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story. Write clear, crackling prose with emphasis on the main point and any key takeaways. Never be late, because the opportunity is already gone.

Guidelines 88

Guidelines Creativity Report Writing 88

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

MARCH 7, 2024

So, if you are a casual link builder or a major agency, this update will impact everyone. Shouldn’t we always be writing content in this way? But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on.

System 62

System Google Policies Guidelines 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. How long have we been writing press releases, calling somebody the leading provider of X. I could talk about it for hours.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 97

Agency Trends Marketing Survey 97

Buzzstream

FEBRUARY 1, 2024

Each is based on my years of experience with agencies like Siege Media and The Grit Group. Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. For example, here are the guest post guidelines from the Hubspot blog. Please let me know.

Pitching 87

Pitching Infographics Survey Resources 87

Communications Conversations

MARCH 1, 2019

Develop a creative brief outlining brand objectives, target audience, desired outcomes, tone and key messaging. The way that we have seen the greatest success in letting this happen is to have multiple touch points with the influencer and providing high level guidelines out of the gate. Step 2 – Create a detailed brand guide.

How To 99

How To Guidelines Creativity Examples 99

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 198

Writing Communications Marketing B2B 198

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 109

Blogging Survey B2B Analysis 109

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? For us, sure.

Ethics 84

Ethics Radio Sports Facebook 84

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world.

Writing 119

Writing Case Study Study Brand 119

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

DECEMBER 6, 2016

So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Early Outreach : Write the media alert, pitch and start outreach three-four weeks before major calendar moments. Following these guidelines effectively makes reporters’ and producers’ jobs easier. Where can media film?

How To 60

How To Film Pitching Guidelines 60

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. My first adjunct position was at Texas Christian University, teaching PR Writing.

Education 107

Education Course Nonprofit Resources 107

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

DECEMBER 10, 2015

You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. If you have no images at all, get creative. Savannah Whitman.

Infographics 60

Infographics Tools Guidelines Writing 60

Waxing UnLyrical

OCTOBER 7, 2019

It has become a discipline in its own right over recent years, meaning it requires its own specific set of expertise, rules and guidelines. With many struggling to manage content marketing, many brands hand over a majority of these responsibilities over to agencies, such as SEtalks , to handle the various aspects of digital marketing.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

NOVEMBER 26, 2016

Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”. While research demonstrates that B2B organizations that are successful with content marketing put a strategy in writing , execution counts for a lot.

Brand 60

Brand Branding Content Marketing Film 60

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? The Associated Press is already using AI to write earnings stories.

Publicity 85

Publicity Training Technology Data 85

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube? Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Waxing UnLyrical

APRIL 15, 2016

Here are some guidelines. I bet you could come up with some very creative ideas – those are just a few basic ideas as an example. I might – might – actually go through their process just to experience it (and then write about it after). Make your ask as solid as possible before you go out with it.

Marketing 40

Marketing Guidelines Social Media Banking 40

Waxing UnLyrical

JANUARY 3, 2011

Second, you will burn out sooner rather than later (burnout almost always happens in agencies, that’s why people leave) and you may even start being resentful of the work/hours you’re putting in. Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t.

Facebook 63

Facebook Twitter Measurement Blogging 63

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. The cost of B2B marketing content.

B2B 122

B2B Marketing Survey Software 122

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52