5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

Brand 52

Brand Branding Reputation Product Launch 52

Konnect Agency

APRIL 26, 2023

Brands can leverage these unique experiences to foster customer loyalty, build brand affinity, and differentiate themselves from competitors. In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference. Personalization is key when it comes to winning over customers.

Agency 52

Agency Marketing Creativity Consumer 52

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

JANUARY 8, 2024

In the ever-evolving beauty industry, where trends shift rapidly, and consumer prefer͏ences fluctuate, plan͏ning successful beauty campaigns requires a meticulous and forward-thi͏nkin͏g approach.͏ As a result, beauty brands must be agile and strategic in planning campaigns to stay ahead of the͏ curve.

Trends 78

Trends Product Launch Consumer Analysis 78

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts.

Agency 52

Agency Print Pitching Product Launch 52

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. With so many options available to consumers, it is crucial for businesses to stand out and attract attention. Firstly, it helps create brand awareness and generate excitement. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

MARCH 21, 2024

It’s about spinning a tale around a brand, product, or even a simple idea. Let’s take a brand that sells sustainable clothing as an example. These steps create an image of more than just a brand. The post How PR Influences Lifestyle Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Product Launch Ethics Travel 78

5W PR

NOVEMBER 9, 2023

It helps brands reach a larger and more engaged audience. Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Their endorsement can lend credibility and legitimacy to a brand.

Product Launch 78

Product Launch Local Small Business Advertising 78

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Organizing events to enhance brand visibility and strengthen relationships. Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.

B2B 88

B2B Marketing Product Launch YouTube 88

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. You can set up alerts for their brand names and monitor any mentions or news about them.

Google 91

Google Publicity Customer Service Web 91

Konnect Agency

JANUARY 21, 2021

Within the past year, there has been a drastic shift in how brands communicate with their customers, largely as a result of the COVID pandemic. Influencers are often associated with the awareness phase of the sales funnel, promoting product launches and largescale campaigns correlated to KPIS like reach and impressions.

Consumer 52

Consumer Marketing Social Media Instagram 52

Konnect Agency

AUGUST 16, 2019

The Konnect team, along with some of the family brands we represent, attended the Biggest Family Shower Ever in Los Angeles this past weekend. A stream of media, influencers and consumers looking to learn about new baby and parenting products walked the show floor, and Konnect’s own client, Cybex , exhibited its products.

Consumer 40

Consumer Product Launch Retail Agency 40

5W PR

SEPTEMBER 13, 2022

According to a recent report from Oracle, more than 90% of consumers want to see humor from the companies they do business with, however, most companies don’t deliver on that demand. The post 5 Digital Trends We Are Seeing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Pinterest Product Launch Instagram 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

AUGUST 27, 2021

PR companies can handle all of the communication and promotion for a client, through paid, owned, and earned efforts, communicate with the press and the public, manage reputation and generate brand awareness. Fortunately, there is a set of requirements that most businesses should be looking to get when choosing an agency.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter? 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

5W PR

JULY 7, 2021

This helps generate positive brand awareness and grow the company itself. Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same. However, they can learn from others’ campaigns. Goals and Pitches.

Publicity 88

Publicity Pitching Product Launch Viral 88

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. It’s known as a European brand and we’re here in the U.S. You could give product to supporters and consumers. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. We chalk that up to a win!

Marketing 62

Marketing Film Creativity B2C 62

Konnect Agency

FEBRUARY 28, 2020

A brand typically decides to work with a public relations company such as Konnect Agency when they are looking to introduce their services or products to a wider audience. This can span from an established brand which consumers are already familiar with or a brand new company that has yet to make its mark in the industry.

Marketing 61

Marketing Instagram Agency Product Launch 61

5W PR

MARCH 11, 2020

That means developing a transparent understanding of the way in which the brand or the company will be reaching the target audiences with the right messages. When it comes to creating a communications plan, this is the way to organize a brand’s actions that are then going to lead to a fulfilling result.

Communications 113

Communications How To Storytelling Product Launch 113

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Branded content can help a company differentiate its offering through insights and thought leadership.

B2C 120

B2C Product Launch SEO Storytelling 120

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). By being part of CES 2024, with the right help, your brand could receive invaluable global coverage, significantly enhancing your market visibility.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

Prohibition

JUNE 17, 2021

This means there are so many avenues for brands to utilise video content to engage their target audience. If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. Stationery brand Notes did a great job of storytelling using a simple set of handwritten notes.

Video 62

Video Product Launch Film Social Media 62

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. For any kind of influencer program, one key factor to align on is making sure that both the brand and influencer benefit from the partnership.

Instagram 52

Instagram Analytics Product Launch Retail 52

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Leave a comment! Amanda Loewy.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Leave a comment! Amanda Loewy.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not.

Company 136

Company Interviews Reputation Privacy 136