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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Amid budget cuts, tools like generative AI are ushering in a new era of creativity. in the business world, and particularly in Silicon Valley.”

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How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

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Skidz brainstorm as agency readies pitch

Stephen Waddington

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Newspapers and television are for old people.

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Marketing in the gaming space with John Higgins | On Top of PR podcast

Axia PR

Learn how your brand can start marketing within the gaming and esports community with our guest John Higgins. Guest: John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports.

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4 Ways Your Brand Can Stay Hip Without Losing Its Cool

PRSay

In fact, for most brands, it’s surprisingly hard to be hip. In order to make sure that your brand can relate to all demographics and speak today’s language, your communications team will have to effortlessly engage in pop culture references and branding without trying too hard. Be creative. Creativity is key!

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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.

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Media Mix Modeling – A Fresh Approach

Onclusive

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They began by choosing three or four television networks and magazines to promote the new products. Don’t hesitate to reach out to us for advice.

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