Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Myth #4: PR is just advertising. PR goes way beyond advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement.

Retail 62

Retail Marketing Analytics Social Media 62

Cision

DECEMBER 6, 2017

Reputation Management is no Longer The Primary Goal of PR. When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR.

How To 223

How To Marketing Storytelling Measurement 223

Shift Communications

FEBRUARY 2, 2016

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend.

Advertising 60

Advertising Advertising Print Pitching 60

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. PR is much more than a one-way broadcasting of information or storytelling; with the right research, it works as a two-way channel by responding to or tailoring messages to the right audiences. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. It’s an exciting time. The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge.

Communications 0

Communications Publicity Media Measurement 0

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Storytelling brings brands to life.

Branding 149

Branding Brand Storytelling B2B 149

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. PR professionals recognize the importance of building and maintaining a positive reputation. For PR professionals, this emotional impact and storytelling potential are invaluable tools.

Radio 74

Radio Television Media Local 74

Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Through storytelling, you inform your audience about your brand.

Journalism 120

Journalism Branding Brand Storytelling 120

5W PR

JUNE 14, 2023

By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. Additionally, targeted online advertising, email marketing campaigns, and interactive content can help reach a wider audience and drive conversions.

Marketing 88

Marketing Consumer Education Retail 88

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. With no boundaries, everyone wins. Edelman PR. BIGfish Communications. Work hard play nice.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Shift Communications

DECEMBER 4, 2017

Reputation Is Brand. The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Part 2: Owned Media.

Trends 161

Trends Publicity SEO Advertising 161

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Drew Neisser Chimes in appeared first on.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. 32% added it was the brand’s storytelling. 32% added it was the brand’s storytelling. Why should it Matter?

Tools 88

Tools Product Launch Guidelines Customer Service 88

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. It may be better to bring on a qualified team to create the best possible positioning and narrative with the help of proactive, PR-driven storytelling.

Education 178

Education B2B Employee Crisis 178

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. But like most any PR content , a quality awards entry should feature good storytelling.

Case Study 136

Case Study B2B Conference Industry 136

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Today, they’re looking for custom content. But how do you get started?

Journalism 120

Journalism Branding Brand Fashion 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Attribute everything. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail.

Radio 92

Radio Television Social Media Sports 92

The Resolution Blog

JANUARY 31, 2020

Reputation is important in the PR world, so of course you want to get a few wins under your belt. Stand out with exceptional, authentic storytelling that showcases what you do and the impact you deliver to your clients and their customers.” What’s not to like? But writing up award entries can be expensive and time-consuming.

Measurement 156

Measurement Case Study Creativity Course 156

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

ImPRessions - Crenshaw Communications

MAY 29, 2018

Then all need to start the work of transforming a list of product attributes into compelling, media-ready storytelling. At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media. Your branding is holding you back.

Apparel 160

Apparel Construction Agency Interviews 160

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” What role does social media play in reputation and crisis management today? These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Trends 0

Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. 28) “I build my clients’ reputations by telling their stories via the media.”. 22) “I am a storyteller and I look out for people.”. 28) “I build my clients’ reputations by telling their stories via the media.”. 22) “I am a storyteller and I look out for people.”.

Employee 147

Employee Print Writing Survey 147

Burrelles Fresh Ideas

MAY 23, 2023

But other less-traveled-to areas within the industry can still benefit from spending on PR, marketing communications and advertising. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

NOVEMBER 10, 2015

Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.

Crisis 120

Crisis Branding Brand Crisis Communications 120

Cision

JANUARY 6, 2017

That is how we created the three pillars of storytelling, country building and club making. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies. That includes the guest experience, the environment, advertising and social media.

Retail 225

Retail Consumer Branding Brand 225

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. At Contently, I think you know how much we value storytelling by now. It’s vital to take a step back from promotional advertising. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 111

B2B Branding Brand B2C 111

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. We heard that old cliché about getting a seat at the table and having the ear of the CEO. Where do you think we’re at as an industry in terms of PR at the moment? Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). Like our peers in the advertising industry, we share that same goal of making our clients appear successful, exciting and relevant. Is that all?

Publicity 63

Publicity Construction Agency Advertising 63

PR in High Definition

NOVEMBER 17, 2017

It’s not only Facebook that is hoping to clear the smoke screen around its advertising. Twitter has also just launched an Advertising Transparency Centre after its potential role in helping to promote Russian-backed content. Putting your cards on the table can also help to dispel any anger or worry around the situation.

Policies 72

Policies Facebook Advertising Advertising 72

Waxing UnLyrical

APRIL 12, 2018

We do content marketing and social media and paid Facebook ads and native advertising and email marketing and media relations and influencer relations and contributed content. They rely on excellent writing and storytelling; and. And we see advertisers telling stories in new and interesting ways.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85