Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Advertising is a distant third. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers.

Survey 98

Survey Industry Leadership Study 98

Maxim Behar

OCTOBER 19, 2022

Why are newspapers going away? Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. So, TV channels will have the huge motivation to produce content that is so interesting that there will be advertisers for that content.

Television 52

Television Wireless Advertising Advertising 52

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. PR pros do this anyway, of course, but for any of us, now is not the time to let our newspaper subscription lapse, or to cut back on your digital content subscriptions.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

APRIL 26, 2016

It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. My daily newspaper of choice is…The Wall Street Journal. If I was stuck on a desert island, I’d…be forced to “unplug” from technology and actually relax. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. Realizing my best acting role (Seymour in “Little Shop of Horrors”) was behind me, I decided to study communications more broadly for the years ahead. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Action PR

SEPTEMBER 11, 2019

Coverage isn’t just limited to national newspapers (although those do tend to be the favourites). Not to mention this has both advertising, event and PR capabilities. What the UK press love, is research and studies. Further details on the study here , if you’re interested ).

How To 40

How To Exercises Newspapers Study 40

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. It is the end of August. and you have all ages here.

Pitching 130

Pitching Media Insurance Insurance 130

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study.

Marketing 66

Marketing Survey Study B2B 66

Cision

MARCH 3, 2016

I studied PR at Marquette University and had five internships before even graduating college. First and obviously, newspapers are still struggling with advertising dollars, yet some bloggers are being weeded out as not as influential. How did you get your start in PR? I think this is a very interesting time in PR and marketing.

Newspapers 120

Newspapers Creativity Mobile Agency 120

PR Fuel

SEPTEMBER 16, 2020

Another word for paid media is advertising. Examples of earned media include newspapers, TV news, magazines, and digital publications. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Maxim Behar

OCTOBER 15, 2023

You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? Host: What I read about you and found curious is that you participated in the creation of the newspaper "Standard". We wanted to make a serious newspaper. Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Consumer behaviors are shifting–especially around who they trust and listen to when making purchasing decisions (see: recent influencer outreach studies). photo credit: “BS” on newspaper box via photopin (license).

Media Relations 60

Media Relations Media Newspapers Print 60

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. She believes the same issues apply in advertising and PR. Broom, David M.

Government 103

Government Education Print Ethics 103

Mark My Words

JUNE 15, 2018

This was a story in The Sun, a New York newspaper, a penny dreadful, 1835. It generated a huge conversation and when it was declared a hoax, The Great Moon Hoax, a month after by an opposing publication so newspaper proprietors still fight as they did then, it had to be reprinted. Okay, it’s an extraordinary slide.

Policies 60

Policies Industry Newspapers Interviews 60

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I study organizational persuasion for a living and I knew this was not bona fide journalism. Trust and the Unlikely Reinvention of Advertising [UML].

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. In fact, tracking studies are typically more expensive to implement than most media relations programs.

Measurement 100

Measurement Advertising Advertising eBook 100

Doctor Spin

APRIL 30, 2023

Barnum (1810-1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. Public relations as relationship management: A relational approach to the study and practice of public relations. Ledingham, J.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. Who do you see advertising on those pages? By the way, the WSJ reporter on that byline used to write for PRWeek).

Agency 97

Agency Trends Marketing Survey 97

PR Conversations

MARCH 8, 2016

Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work. This is reported to have been a huge success in generating newspaper and radio coverage, changing cooking habits and increasing use of apple products by restaurants, schools and other institutions.

Publicity 40

Publicity How To Newspapers Radio 40

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. There’s plenty of places to get the information and lots of people using case studies to show how they’ve used it.

Marketing 120

Marketing Analytics Measurement Data 120

Prohibition

NOVEMBER 30, 2017

After becoming a mature student – studying Marketing and Advertising Management degree at Leeds Beckett University – I found that I really enjoyed the PR and communication side of things. I could be selling in a story to a national newspaper one minute and helping to arrange an event the next.

Reddit 48

Reddit Retail Newspapers Social Media 48

Prohibition

NOVEMBER 30, 2017

After becoming a mature student – studying Marketing and Advertising Management degree at Leeds Beckett University – I found that I really enjoyed the PR and communication side of things. I could be selling in a story to a national newspaper one minute and helping to arrange an event the next.

Reddit 48

Reddit Retail Newspapers Social Media 48

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. When pitching case studies, it is important to offer a spokesperson from both the customer organization and the one that offers the product or service. Data points drive press. That’s why we in PR need to stay on top of relevant news.

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog.

Marketing 60

Marketing B2B Local Customer Service 60

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. A PR expert opens a newspaper and reads a bad story about a client.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. Newspapers like the Washington Post are even beginning to hire staff again. For example, we did a study for one of our global clients who was looking to engage the global enterprise architect community.

Journalism 50

Journalism Report Enterprise Interviews 50

Communications Conversations

MAY 3, 2016

She has even found time to study politics and culture at Kingston University in London. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Nominated by Kristie Aylett, Tulane University. “I

Sports 0

Sports Leadership Internal International 0

Stephen Waddington

JUNE 25, 2020

Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Newspapers and web sites remain primary media for local news In most countries, local newspapers and their websites remain the top source of news about a town or region, reaching four in ten (44%) weekly.

Newspapers 103

Newspapers Print Local Television 103

ImPRessions - Crenshaw Communications

JUNE 7, 2019

As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. If you are a new tech PR intern, study the above terms to prepare for that first day.

Agency 192

Agency Internal International Pitching 192

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Check out the 2015 Global Social Journalism Study! The revenue model for journalism is at best in flux, and at worst, in chaos. Layoffs and restructuring are still common practices. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. So usually that was traditional publishing, so perhaps a newspaper or a magazine. Advertising was fabulous at getting our attention, this burst of disruption. Also see: Wall Street’s Problem with Content Marketing. What’s old is new.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

PRSay

SEPTEMBER 9, 2016

Boomers are still reading their news in printed copies of newspapers (41%) and are avid TV news watchers (78%). They are also much more likely to use traditional media for sports coverage – 49% go to TV for sports, 26% read about their teams in print newspapers. Millennials. Media Consumption. Hot Buttons for Millennials.

Newspapers 60

Newspapers Print Sports Consumer 60

Journalistics

SEPTEMBER 10, 2021

The outputs were typically annual reports, brochures, newsletters, case studies, datasheets, and white papers – to name a few. You started with target audiences and determined what needed to be communicated to those audiences on an annual, quarterly, or monthly basis.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Communications Conversations

JULY 20, 2015

I read the newspaper. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. I do love the case study posts and their prediction posts (even though I frequently disagree with them). Like many of you, I read a decent amount during the day. I read emails. I read news sites. And I read blogs.

Social Media 60

Social Media Blogging How To Media 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48