Onclusive

APRIL 9, 2019

This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. According to Nielsen’s Trust In Advertising Study, earned and owned media are the most trusted forms of marketing while trust in paid advertising is in decline.

Analytics 284

Analytics Content Marketing Corporate Company 284

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?” Is it worth it?

Advertising 60

Advertising Advertising B2C Retail 60

PRSay

NOVEMBER 19, 2018

Using this structure, you can develop a narrative lead, case study, testimonial or mini story to illustrate your point. A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Master the Art of Storytelling.

Storytelling 149

Storytelling Case Study Writing Banking 149

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Creativity in PSAs helps make a tired message fresh.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. We recently prognosticated about PR trends , and one of the most important involves visual storytelling.

Publicity 256

Publicity Brand Branding Storytelling 256

Waxing UnLyrical

NOVEMBER 30, 2016

Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter. Guinness is a brand who knows the power of emotional storytelling. With storytelling, you can achieve: 1.

Storytelling 40

Storytelling Brand Branding Advertising 40

Ishmael's Corner

JANUARY 24, 2016

The Art Of Storytelling In Business Communications And Public Relations. After deep study and discourse, the FTC delivered its enforcement policy on native advertising last month. Techniques For Effective Business Communications. If only it were that easy. Take the sponsored content from Marketo that recently.more.

Storytelling 60

Storytelling Advertising Advertising Policies 60

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Holmes Report is doing its part to change this perception, conducting a study on creativity in PR (in cooperation with Now Go Create and H+K Strategies). Obviously, content creation and storytelling are sister activities that go hand in hand. Forget the football game.

Creativity 122

Creativity Communications Storytelling Transportation 122

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. How to Improve Your Press Release Best Practices with Storytelling.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Contently - Strategy

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Brand 145

Brand Branding Healthcare Enterprise 145

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. Why is Storytelling More Effective? Click Here.

Storytelling 159

Storytelling Comparison Case Study Brand 159

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. That’s where data comes in.

Data 145

Data How To Storytelling Analytics 145

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. Major trade conferences and trade associations like IAB (Interactive Advertising Bureau) also dole out awards. But like most any PR content , a quality awards entry should feature good storytelling.

Case Study 136

Case Study B2B Conference Industry 136

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Today, they’re looking for custom content. Look to industry leaders.

Journalism 120

Journalism Brand Branding Fashion 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt. Follow the money.

Publicity 120

Publicity Storytelling Journalism Viral 120

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. .

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. .

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. .

Marketing 100

Marketing Digital PR Enterprise Technology 100

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Advertising is a distant third. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers.

Survey 95

Survey Industry Leadership Study 95

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Storytelling success stories. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

ImPRessions - Crenshaw Communications

MARCH 8, 2016

” You may not have something as compelling as a prison recording, but you can submit storytelling soundbites or reactions of people affected by the experience described, or even a narrated description of a strikingly visual asset. Can you start a relationship before you pitch?

Pitching 159

Pitching Radio Training Interviews 159

Cision

APRIL 7, 2015

Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. Native video advertising builds on the premises found with video and native advertising. Augment owned content with native video advertising.

Video 120

Video YouTube Mobile Advertising 120

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But to Attract Advertisers, Promotion is Key. Click To Tweet.

Advertising 100

Advertising Advertising Television Radio 100

The Resolution Blog

JANUARY 31, 2020

“My advice to all the PR agencies/consultants out there who use AVEs in award entries and present them as a measure of their success, let alone lying to their clients by claiming the ‘PR value’ they achieved is equivalent to the advertising value of an article of the same word-count placed in that publication/platform, would be: grow up.”

Measurement 156

Measurement Case Study Creativity Course 156

Ishmael's Corner

SEPTEMBER 30, 2014

Here are some of the choice passages that express the FT’s point of view followed by my three cents: - Ken Doctor, a news industry analyst who has studied the “muddying of the waters” between news and marketing, says of Chevron’s Richmond site: “There are not a lot of things that amaze me but that takes chutzpah to do that.”. .

Journalism 150

Journalism Brand Branding Publicity 150

Ishmael's Corner

DECEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post An Apology for Departing 20 Seconds Early, Bad Look for PR and Fooling the Reader appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. A Tokyo.more.

Storytelling 111

Storytelling Training Communications Case Study 111

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears.

Industry 60

Industry Storytelling Journalism Corporate 60

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. If you’re interested in learning more about how you can elevate your food & beverage marketing, subscribe to our newsletter to receive industry insights, case studies, and more.

Marketing 52

Marketing Viral Trends Consumer 52

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc. 26) “I wish they understood the value of storytelling the way I do.”. In addition, below is a representative sample of their answers.

Corporate 74

Corporate Communications Survey Employee 74

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Today’s most effective PR relies on emotional storytelling to make connections with consumers. A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t. In the era of Wikileaks and social media, the entire episode feels very quaint.

Film 136

Film Local Leadership Radio 136