Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms. Additional duties. All things to all people. “We

Communications 126

Communications Crisis Internal International 126

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. Because in a democracy, public opinion will ultimately shape public policy. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Because in a democracy, public opinion will ultimately shape public policy.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

NOVEMBER 5, 2019

In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations. The international influencer marketing market is expected to grow from £4.5 Beazley recently announced an influencer-only policy. billion in 2019 to £18.4

Insurance 68

Insurance Insurance Government Advertising 68

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. It’s good to have connections to the press — just don’t go on tour with them.

Tools 170

Tools Government Crisis Public Affairs 170

Cision

MARCH 30, 2016

Being in a more senior role gives me more of an ability to strengthen existing relationships and connect with other organizations that need our help communicating issues in a way that can affect policy change and improve the overall state of their industry or field. What has been the proudest moment of your career?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Shift Communications

DECEMBER 6, 2021

And don’t limit your communications to internal communications —external audiences will be eager to hear about meaningful momentum as well. Continually reevaluating policies and practices is a must-do for DE&I. This post was contributed by our partners at TEN35, an advertising agency transforming brands through culture.

Communications 78

Communications Employee Financial Community 78

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. According to the presenters, only one-third of employees have been trained by their companies on official social media policies. What’s driven the convergence of PR + marketing + advertising?

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. When advertising for your event, Milstein suggests stating that you’re seeking new voices, and looking for people with “advice and expertise to share” as opposed to “experts.” Provide Training.

Conference 150

Conference Training Healthcare Policies 150

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. Most of them are using AI for some internal work. BBDO went so far as to issue a policy forbidding AI use in client work (due to copyright issues) unless their legal team previously approved it.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Reputation Us

APRIL 12, 2017

Each scenario is different and each organization has various internal policies and legal sensitivities to strategically address. Identify spokespersons before a crisis arises for both internal (executives/staff) and external (customers, public, media) communications. Good grief! SPOKESPERSON. This doesn’t have to be the CEO.

Crisis 74

Crisis Airlines Viral Corporate 74

Solo PR Pro

SEPTEMBER 11, 2018

In addition to your fees, consider social media management and reporting tools, photo sourcing, and advertising. You need to determine whether your client’s internal staff is capable – both from a technical and capacity standpoint – to handle any aspect of social media management, including content creation and monitoring.

Social Media 45

Social Media Media Resources Measurement 45

Solo PR Pro

NOVEMBER 17, 2015

He was looking to expand on this and reach schools focused on public policy and international relations. The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising.

Creativity 40

Creativity Public Affairs Policies Survey 40

Flatiron Communications

MARCH 4, 2016

Washington Post long-time media reporter Paul Farhi today takes to task millennials’ favorite media empire Vice for allegedly modifying or expunging news stories in order to placate or avoid embarrassment for its advertisers. At times, the company has blurred the lines between reporting and advertising.

Advertising 28

Advertising Advertising Journalism Policies 28

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. We leverage a service called Voicestorm to engage internal ambassadors to learn and share industry news.

Technology 60

Technology Marketing eBook Training 60

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Face reality and step up. But it’s high time to make these changes.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Human Resources is uneasy about adopting an employee social media policy. My own experiences echo these findings. Pick Your Battles.

Marketing 87

Marketing Resources Technology Internal 87

Stuart Bruce

MAY 19, 2017

This week it hasn’t been business as usual because AMEC (the International Association for the Measurement and Evaluation of Communications) and the CIPR (Chartered Institute of Public Relations) both announced the death of AVEs (advertising value equivalency). business as usual while mainstream media goes to hell in a hand basket.

Measurement 60

Measurement Groups Guidelines Education 60

PR Conversations

JULY 5, 2016

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. Using an archive. and Macnamara, J.

Ethics 75

Ethics Software Meeting Policies 75

Beyond PR

MARCH 9, 2016

This revolution helped launch advertising, which evolved into marketing. Whether you’re rebranding your company’s image, externally connecting with prospects, internally encouraging adoption of a sales enablement tool, or emphasizing the importance of service level agreements, you’re selling. Be present. Be available. Be open.

Marketing 75

Marketing Meeting Resources Energy 75

Prohibition

JANUARY 14, 2022

Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it? Don’t point fingers at others or make excuses for your organisation’s actions or policies. PR Crisis Management Tools.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. In this business, we’ve all had humorous client requests or reporters that have asked for things that seemed a bit out of bounds.

Marketing 50

Marketing Wireless Software Journalism 50

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

PRSay

JUNE 15, 2022

At the same time, America is seemingly more divided than ever, with a vocal minority favoring anti-LGBTQ policies and threatening boycotts against those who speak out in favor of equality, and a majority becoming more vocal about their rising expectations for responsible corporate and organizational action on LGBTQ advocacy.

Policies 165

Policies Community Corporate Enterprise 165

Waxing UnLyrical

JULY 15, 2015

It’s critical for communicators too, whether handling internal, external communications, or both. Next, they must report it back to their organizations so that policies and initiatives can be created that result in mutually beneficial outcomes. But it all starts with listening.

Communications 40

Communications Leadership Mobile Policies 40

ImPRessions - Crenshaw Communications

JUNE 23, 2022

For too long, advertising value equivalent (AVE) was used as the only method to evaluate PR. But equating earned media with paid advertising ignores the key differences between the two and is generally considered a flawed way to measure outcomes. KPIs should align to a client’s SMART goals. Engagement.

Measurement 182

Measurement Agency Advertising Advertising 182

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. When trust in journalism is broken, everyone loses. Can journalists work in PR? The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. When trust in journalism is broken, everyone loses. Can journalists work in PR? The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JULY 5, 2016

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. Using an archive. and Macnamara, J.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. Using an archive. and Macnamara, J.

Ethics 40

Ethics Meeting Software Policies 40

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

So, how did Keurig find itself in hot water this week after pulling advertising from Sean Hannity’s program? Among other brands, Keurig was targeted as a Hannity advertiser when protesters were steamed by what they saw as Hannity’s defense of Roy Moore, the Alabama Senate candidate now facing accusations of child molestation.

Brand 136

Brand Branding Advertising Advertising 136

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 198

Writing Communications Marketing B2B 198

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 92

Marketing Local Crisis Management Internal 92

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Another global PR trend in the Fortune 500 companies is the increased focus on internal communications. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199