NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

Reputation 88

Reputation Social Media Reddit Media 88

Ishmael's Corner

MAY 13, 2018

Observing Facebook navigate the onslaught of negative media coverage fueled by the Cambridge Analytics fiasco and Russian operatives using Facebook advertising to advance their cause, I wanted to revisit reputation management and being ready when things don’t go according to plan.

Company 167

Company Communications Storytelling Facebook 167

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. Facebook Reels are primarily occupied by influencers pushing their accounts for more views.

Video 148

Video Brand Branding Instagram 148

Flack's Revenge

DECEMBER 4, 2018

The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. And it’s not just about Facebook or even social media. interestingly, this Digiday articles says Facebook advertisers are staying the course ). I was not sure what to expect. Can the ship be righted?

Social Media 174

Social Media Marketing Media Facebook 174

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets! Fun, right?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It grew eventually into a tech-based email list that was free for users with an advertising model. I did my best to defend the company’s reputation. The change will take effect on April 2, 2024.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. Facebook, too, is working to correct misinformation and rumors. Self-serving? Backlash over loan distribution.

Brand 284

Brand Branding Small Business Retail 284

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019.

Social Media 123

Social Media Marketing Media LinkedIn 123

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Who said the ship is listing or sinking?

Social Media 149

Social Media Marketing Media B2B 149

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Use PR to manage brand reputation : PR plays a crucial role in managing and safeguarding a brands reputation. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What is Reputation Management? What is Social Media Monitoring? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies. Use that practice to sharpen your skills.

Case Study 224

Case Study Trends Instagram Social Media 224

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Used correctly, Twitter can have a huge impact on customer service, perception and reputation.

Twitter 235

Twitter Customer Service Web Facebook 235

5W PR

MARCH 1, 2022

Association with Facebook. One of the biggest problems that many consumers seem to have, primarily those that are familiar with what the metaverse is about, is the association that the metaverse has with Facebook. Aside from cryptocurrency, the virtual space is also tied together with NFTs , which are only popular with a few people.

Brand 97

Brand Branding Real Estate Consumer 97

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? Wounded Warrior Project hurt by reputation damage. It tarnished the reputation of one of the most revered veterans’ groups. Wells Fargo ruins reputation with cross-selling scandal.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Burrelles Fresh Ideas

JANUARY 16, 2024

Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation. The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement. The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Shift Communications

DECEMBER 4, 2017

Reputation Is Brand. The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Part 2: Owned Media.

Trends 161

Trends Publicity SEO Advertising 161

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. David Berkowitz , Founder, Serial Marketers . Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

OCTOBER 7, 2020

Facebook recently announced its push to try to prioritize videos in their algorithm to promote more “ meaningful interactions. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. Here are four PR trends to consider for 2021: 1. Short-Form Videos.

Trends 105

Trends YouTube Tourism Video 105

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Native advertising.

Media 103

Media How To Advertising Advertising 103

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

Agency 100

Agency How To Survey Employee 100

NewsWhip

AUGUST 19, 2021

We’re reading all of the websites that are getting the most engagement on Facebook, Twitter, and other social platforms. On each day, we take from NewsWhip the 5,000 most engaged with URLs on Facebook and on Twitter. In the end, reputation is key. “We’re Those are the ones that we’re calling iffy.”.

Trends 78

Trends Publicity Reputation Advertising 78

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Organic social media can be used to manage your brand’s reputation and customer relationships.

Advertising 62

Advertising Advertising Social Media Facebook 62

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

Victorious PR

NOVEMBER 21, 2022

Have you ever been scrolling on Facebook and seen an ad pop up? Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. It’s all about effective paid advertising. This means you must have a good reputation. Paid Media. Earned Media. Why You Need Both.

Real Estate 52

Real Estate Media Advertising Advertising 52

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. People said, you know, Facebook’s not social media, they’re media.

Banking 199

Banking Marketing Measurement Leadership 199

5W PR

AUGUST 13, 2021

However, plenty of business owners still consider staying away from the spotlight as a way to personally protect themselves and their companies’ reputations, or even as a way to appear more humble. These days, it’s especially important, and even essential, for companies to have someone with a strong personal brand leading them.

Case Study 88

Case Study Social Media Instagram Consumer 88

Stephen Waddington

JUNE 2, 2018

However the growth of organisations such as Facebook and data breaches have resulted in increased public scrutiny and calls for regulation. #6 7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing. 79% of consumers are willing to share data if there is clear personal benefit.

Report 92

Report Trends Retail Marketing 92

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

Melissa Agnes

AUGUST 14, 2014

For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook. The study evaluated how many of these organizations actually had a Facebook page dedicated to CSR and then, of them, what the engagement was like from fans and followers.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media.

Meeting 98

Meeting Advertising Advertising Agency 98

Shift Communications

JANUARY 29, 2018

Much ado was made during the month of January about Facebook’s Newsfeed changes. To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages. The Facebook algorithm change was announced on January 11, 2018. Methodology.

Facebook 110

Facebook Corporate Social Media Data 110

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Another word for paid media is advertising. You write and publish whatever content you want on Facebook, Instagram, and Twitter. Reputation and Brand Management. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105