Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

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Meeting Automotive Engineering Journalism 73

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more.

Radio 104

Radio Media Newspapers Sports 104

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

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Publicity Social Media Television Measurement 167

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. In corporate America, what gets measured gets funded,” said Raskopf, referring to the 3 million hits on the video. Prepare in advance. Social media.

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Social Media Conference Media Corporate 117

ImPRessions - Crenshaw Communications

MAY 22, 2017

Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Look no further than a smartphone to access expert opinion, analyst reports, reviews, or social media discussions about specific brands or products.

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Brand Branding Marketing Wireless 185

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. How much money do PR professionals earn? Because so many journalists are on the platform.

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Survey Industry Leadership Study 96

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet.

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Newspapers Financial Crisis System 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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Employee Print Writing Survey 149

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis.

Financial 52

Financial Education Analysis Analytics 52

PRSay

OCTOBER 9, 2017

We need to flip the corporate ladder on its side and just invest in people, with each rung as a different project.”. She also holds a bachelor’s degree in advertising from the University of Georgia’s Grady College and a certificate in magazine and website publishing from New York University. A native of Greenville, S.C.,

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Conference Leadership Meeting Energy 125

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

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Digital PR Newspapers Advertising Advertising 79

Contently - Strategy

FEBRUARY 12, 2024

You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign. The best email newsletters launch a new content offering to reach new audiences For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation.

Financial 52

Financial Content Marketing Marketing Banking 52

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Maxim Behar

JUNE 15, 2022

It is a story with priceless memories that remain for a long time in Behar's life and now he shares in his author series "Priceless Lessons" for BGLOBAL magazine. In many places today, this word is more than offensive, because the far more corporate "assistant" denounced this old-fashioned position. Baron Janssen or just "Mr.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Maxim Behar

JUNE 15, 2022

It is a story with priceless memories that remain for a long time in Behar's life and now he shares in his author series "Priceless Lessons" for BGLOBAL magazine. In many places today, this word is more than offensive, because the far more corporate "assistant" denounced this old-fashioned position. Baron Janssen or just "Mr.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Contently - Strategy

OCTOBER 24, 2019

You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. But building an engaged email audience takes a great deal of time.

Financial 79

Financial Banking Content Marketing Writing 79

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Let your data explain the need! measurePR May 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. The areas where respondents are spending less should be no surprise: 70% said magazines; and. 16% on marketing analytics. “As 52% said online display ads; (I have a bridge for sale too!).

Marketing 66

Marketing Survey Study B2B 66

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Holly is now the vice president of corporate branding and partnerships at Polaris. Other leadership roles : Maggie was the editor of the LOL/OMG blog as part of l’etoile Magazine from 2013-2015, giving her insight into social media and allowing her to hone her writing skills.

Marketing 60

Marketing Leadership Creativity Internal 60

Mark My Words

APRIL 18, 2018

Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated? Yet like anything else, strategic use of social is nothing to be dismissed.

Social Media 60

Social Media Media Viral Twitter 60

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Moved from a quarterly magazine publishing to a bi-weekly electronic newsletter.”. Additional duties. All things to all people. “We

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Communications Crisis Internal International 123

ISEBOX

NOVEMBER 30, 2015

Solid communications professionals coordinate with the marketing and sales team to discuss how their public relations strategy is going to fit in to the corporate strategy. Joe has been a technology entrepreneur for more than 12 years and has been featured in Entrepreneur Magazine, The Wall Street Journal and Fortune Small Business.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. Fortune Magazine Gets into the “PR” Business. It’s a Bird. It’s a Plane.

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Industry Storytelling Journalism Corporate 60

Masters in Communications

OCTOBER 30, 2018

A recent study in Science magazine furthers this idea, by concluding that reading novels "uniquely engages the psychological processes needed to gain access to characters' subjective experiences." Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising.

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Storytelling Chemicals Advertising Advertising 61

Bianchi Biz Blog

JANUARY 7, 2021

Mark also recognizes that to succeed, Company B’s corporate communication staff needs some focused support – from a PR firm that specializes in the automotive OEM supplier PR sector and can bring automotive experience, insight and contacts, as well as senior strategy and flawless execution. Enter the PR Firm. An ROI of 500%.

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Agency Automotive Company Mobile 96

Sword and the Script

AUGUST 25, 2015

And later: What is clear is that product and corporate brochures more often produce poor leads than great ones as 15 percent of marketers point to lackluster results while only 9 percent get great leads from product brochures, and 5 percent get great leads from corporate brochures. Lacks relevance. Not reaching the right person.

Survey 60

Survey Content Marketing Report Corporate 60

PR 20/20

OCTOBER 9, 2018

I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. Sales is working on sponsorships, benefactors, magazine advertising, and the like—focusing on brands.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

MaccaPR

JANUARY 15, 2019

“Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. 2 - Surprise!

Marketing 78

Marketing Viral Consumer Agency 78

PR Conversations

JANUARY 29, 2016

Indeed, barely a week seems to go by before someone is reported to have sold everything they own to travel the world, recording their adventures via vlogging, vining, instagramming, etc – with an eye on securing corporate sponsorship and online celebrity fame. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Waxing UnLyrical

MARCH 4, 2015

A company immediately differentiates itself from the herd when it links its corporate brand with a human being: Apple and Steve Jobs; Virgin and Richard Branson; Facebook and Mark Zuckerberg. Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

MaccaPR

JANUARY 15, 2019

“Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. 2 - Surprise!

Marketing 48

Marketing Viral Consumer Agency 48

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti Temple Rocks is the author of I’m Not Done : It’s Time to Talk About Ageism in the Workplace.

Corporate 274

Corporate Leadership Advertising Advertising 274

MaccaPR

MAY 28, 2015

Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.

Film 48

Film Marketing YouTube Advertising 48

Maxim Behar

OCTOBER 15, 2023

All my dad brought from abroad were magazines in English which I devoured. Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Advertising in 94-95 in Bulgaria meant making calendars, and pens with the name of the company on it. Maxim: Relatively well.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Kaylea has also interned with Sarasota Magazine in the marketing and events department. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Cision

JULY 20, 2015

Through those communities we were able to locate journalists that were able to review our products for magazines like Backpacker and Outside online. We went to those online communities and announced our product and drummed up interest. Without actively engaging in the community we would have never had access to those channels.”

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Energy Viral Storytelling Community 120