Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements.

Resources 78

Resources Creativity Publicity Local 78

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. Myth #4: PR is just advertising. PR goes way beyond advertising. Content marketing.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. People want to believe the marketing they see is authentic, while also relating to the influencers and platforms doing the amplifying.

Viral 153

Viral How To Advertising Advertising 153

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. A great example is Google Analytics.

SEO 211

SEO Tools Engineering Google 211

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Connect with David Meerman Scott. Facebook [link]. Instagram [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

MAY 11, 2019

For example, Josh Bernoff , recently wrote: “Your press release is worthless. Let’s take one example: Mr. Bernoff picks on “award releases” while the ARPR data shows these are the best performing. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. b) Press releases still have a place.

Study 140

Study Media Relations Media Measurement 140

Prohibition

FEBRUARY 2, 2023

We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. But, fear not, we do have the answers. What happened after the IoS update? The IoS 14.5 Before the IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. To get on a customer’s radar, product managers first need the buy-in of marketing, sales and other internal audiences,” explains Alexa. “We If these sound familiar to what you face as a marketer, you’re not alone.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Flack's Revenge

AUGUST 1, 2018

Quora recently sent me an email asking about my favorite content curation examples. Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea.

Content Marketing 149

Content Marketing Privacy Government Web 149

Cision

JANUARY 2, 2018

But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy. And it’s killing your ability to be creative with your campaigns. This example is the definition of taking shortcuts. Staying Creative With Content. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Polaris

APRIL 7, 2015

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. However, length can vary depending on the creative concept. Parmalat Canada is a good example. If you need help with your content, including video production, get in touch.

Video 100

Video Brand Branding Content Marketing 100

Sword and the Script

JULY 31, 2018

In this era of marketing, we should add a fifth reason: 5) To buy an audience. Businesses rent audiences all the time with advertising. At its core, advertising is selling access to an audience another business built and owns. When done properly , it becomes its own channel and powerful addition to the marketing mix.

Publicity 60

Publicity Software Government Content Marketing 60

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Check out other websites, news hubs or media outlets to learn from their examples and see what they do to keep people coming back.

Journalism 120

Journalism Brand Branding Writing 120

Sword and the Script

SEPTEMBER 30, 2017

2) The Struggle for Marketing Talent is Just Beginning. A new study by the Association of National Advertisers (ANA) is warning the industry of an approaching “ talent crisis ,” according to reporting by Erik Oster for Adweek. Advertising is indeed marketing, but it only one part of marketing.

Marketing 62

Marketing B2B Content Marketing Survey 62

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Both PR and marketing are concerned with promoting an organization or individual, but they go about it in different ways. Marketing is focused on promoting a product or service in order to sell it. Marketing can also involve market research, product development, and branding.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

Contently - Strategy

FEBRUARY 22, 2023

Good examples are shoe brand DSW’s #DSWCutLoose campaign on TikTok and GoPro’s #MillionDollarChallenge on Instagram) Create Google Alerts to capture any mentions of your brand online. As for more specific examples of live streaming, Q&A sessions are becoming more popular. (Ask users to keep it short and simple.

Video 132

Video Strategy Marketing Instagram 132

Sword and the Script

SEPTEMBER 11, 2018

It is more challenging in B2B marketing , but characteristics like speed, scale, reliability, and customer experience (CX) all contribute. In technology, the classic comparison of Salesforce to Oracle is an iconic example. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or.

Software 99

Software Comparison Measurement Content Marketing 99

Cision

OCTOBER 10, 2017

Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing. The COVERGIRL ad I previously mentioned is an example of this. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For example, your brand can create a positive image by allowing your representative to become a speaker at an event. There are many more creative approaches to achieving a positive image. When media outlets, industry blogs, or influencers feature the brand or link to its content, it improves the brand’s domain authority.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. The platforms where people hang out are more fragmented and the creative competition is steep.

B2B 82

B2B Social Media Company Marketing 82

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. These are all examples of the ‘X Factor’ at work.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Prohibition

MARCH 16, 2021

While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more permanent. As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers?

Social Media 62

Social Media Trends Consumer Video 62

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. BuzzSumo : I’ve said it before, and I’ll say it again: BuzzSumo is a must-have for every content marketer, and it just keeps getting better with age.

Technology 65

Technology Marketing Tools Google 65

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. I love traditional marketing automation. Ideas are organized by marketing category (e.g. Are you ready? 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. For example, I called one school and told the Communications Director what I was doing, and she even asked me how much it would cost to participate.

Creativity 40

Creativity Public Affairs Policies Survey 40

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. Where is your paid content? The results?

Tools 136

Tools Publicity Measurement SEO 136

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Do you have examples?

Community 120

Community Mobile Blogging Publicity 120

Bad Pitch Blog

DECEMBER 15, 2014

It''s ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example. In another example, the AP uses a tool called Wordsmith to help fill their pages. I''m creative! If you''re anything like me, you''re thinking. "I''m I''m a strategic thinker!

Newspapers 77

Newspapers Customer Service Google Journalism 77

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. “As As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. I suggest thinking about distributing existing content elsewhere. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. Advertising makes stories up and shares them.” The truth, the whole truth and nothing but the truth.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Prohibition

MARCH 16, 2021

While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more permanent. As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers?

Trends 62

Trends Social Media Consumer Video 62

Cision

NOVEMBER 6, 2015

Are there videos of people using your product in creative or offbeat ways that you can promote? If viewers consistently watch your content on a mobile device, are there specific actions that you want them to take and that you can make easier for them? What messages do you see in the media about your target audience?

Video 120

Video Trends YouTube Television 120

Cision

APRIL 6, 2015

I can make my content for very little cost as an experiment, distribute it freely and easily and see if it works.” For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. ” Descriptions serve to explain the content to potential listeners.

Engineering 120

Engineering Tools Examples YouTube 120