Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

FEBRUARY 20, 2023

An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Search engine optimization (SEO). Some examples of content marketing include: Infographics. They increase brand awareness. Ebooks and Whitepapers.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Buzzstream

FEBRUARY 1, 2024

— Pitching to Someone Who Doesn’t Advertise Guest Posts Not everyone asks for guest posts, but you may still be able to convince someone to share your post. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. You can see an example of my recent work on a similar post in [Publication].

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) It’s just as critical as tech SEO, probably more so in many cases. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Republishing content across multiple channels provides access to a bigger audience, helping increase your website’s SEO, brand awareness and more.

Infographics 102

Infographics Fashion Advertising Advertising 102

Solo PR Pro

AUGUST 14, 2018

If indeed true, those methods are considered “black hat” SEO and are not as effective as promised. . The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

Cision

OCTOBER 19, 2015

Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Today, SEO is not something you do anymore. Millennials] want experiences that will help them change the world, and the question is how does your brand fit in?”.

Infographics 120

Infographics SEO Engineering Strategy 120

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. An example of a survey led digital PR campaign is one we did for a leading food and drink brand , Black Sheep, who champion quality cask ale. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Generating interest, authority, and brand recognition are all the byproducts of a great press release but not the goal. They can also include photographs, media, or infographics depending on the topic.

Writing 52

Writing How To SEO Infographics 52

Waxing UnLyrical

AUGUST 15, 2019

It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty. A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement.

Instagram 63

Instagram Marketing Viral Airlines 63

ReimaginePR

JULY 18, 2016

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Bonus: Before you start creating videos for your brand, keep these tips in mind. Remember, people buy from people, not from brands.

Video 120

Video Infographics Brand Branding 120

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. Half of agency people require more education/insight around SEO (50%). Meanwhile, investment in search engine optimisation (SEO) has dropped year-on-year from 67% in 2013, to 53% in 2015. Secondly it’s becoming commoditised. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. A5: Social listening is critical and key to success in brand protection. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. We’ve been kicking the tires of what’s called the MozBar, which automatically captures SEO metrics as you search the Web.

Tools 60

Tools B2B Software Storytelling 60

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. For example, brands from Under Armour and Kraft Foods to Funjet Vacations are working with bloggers to produce branded (read: paid) content.

Consumer 48

Consumer Infographics SEO Blogging 48

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Leverage your followers across branded social networks with actionable language, intriguing visuals, and a link back to the landing page. Plus, more content means added SEO benefits around key terms.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Advertising is a distant third. For B2B companies, earned media and branded content ranked as the most effective digital tactics. 20) Should brands take a stand? Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Survey results can easily become infographics or the centerpiece of a customer newsletter.

Infographics 149

Infographics Retail Resources Employee 149

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement.

Video 62

Video Infographics Social Media Instagram 62

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. You can download the full infographic of the 15 skills here. year-over-year.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

AUGUST 13, 2018

How to use Domain Rating to score sites (this is going to look real familiar…): Install the SEO Toolbar from Ahrefs. Click the SEO Toolbar chrome extension while on the SERP. Review the SEO Toolbar overlay to look at the DR of the listed sites, visiting only those that meet or exceed your authority criteria.

Google 118

Google Measurement Advertising Advertising 118

Norton's Notes

MARCH 26, 2015

One of those included was for the high street brand Interflora and we named it Verses for my Valentine , in this campaign we asked people when was the last time they received a love letter – it turned out that almost half of people never have. Here’s some of what we did…. Let’s be honest they deserve their weight in gold.

Viral 28

Viral Infographics SEO Social Media 28

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. Enter content discovery! Let us take a look. billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. SEO: Search engines are now regarded as a media source by the public. Know what works and what doesn’t.

SEO 153

SEO Engineering LinkedIn Analytics 153

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. Enter content discovery! Let us take a look. billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40

Shift Communications

MARCH 18, 2015

Follow a 70/30 Rule – 70% of content curated, 30% branded. Because the rest-of-the-world is at least 70% more interesting than your brand; promoting external content builds social capital, makes grateful fans of influencers. All content should benefit SEO. a big infographic could be made available in smaller chunks).

Content Marketing 60

Content Marketing Marketing Infographics Mobile 60