Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution.

Brand 195

Brand Branding How To Reputation 195

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Analytics 119

Analytics Content Marketing SEO Data 119

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing.

Storytelling 281

Storytelling Media Infographics Advertising 281

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! A useful review and step by step guide on how to develop content that your audience wants and will read.

Tools 136

Tools Publicity Measurement SEO 136

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Planning Content.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. The site grew rapidly with a reported 4 million users spending more than an hour each day, according to a blog post published to Medium announcing the shutdown.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Q: How did the NYPL decide to start a blog program?

Community 120

Community Mobile Blogging Publicity 120

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. So taking demos and trials of tools is a must.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. A: It should come as no surprise that our blog is the center of our inbound approach.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Blog posts, press releases and status updates should carry your brand persona.

Publicity 100

Publicity Marketing Pitching Google 100

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Ishmael's Corner

MAY 10, 2015

One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns.

Tools 60

Tools B2B Software Storytelling 60

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

5W PR

APRIL 21, 2023

It can take the form of text, photos, videos, and other content shared online. What is User-Generated Content? User-generated content is created by consumers, not brands. It includes blog posts, photos, videos, reviews, and social media posts. UGC is a tool in marketing campaigns for authentic content.

Consumer 88

Consumer Video Social Media Community 88

Sword and the Script

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Paid – any form of sponsorship or advertising. Because when marketing invests invest time and budget into owned media, you are building two assets.

B2B 148

B2B Marketing Content Marketing Course 148

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. Trust and the Unlikely Reinvention of Advertising [UML]. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Sword and the Script

DECEMBER 20, 2022

AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR adopts AI as a research and content tool.

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. But you’re still going to need to review the content and adjust accordingly. Tools like ChatGPT and Google’s Bard still require humans to feed them effective prompts.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and easy way for subscribers to opt-in and receive newly published content by email automatically with real simple syndication (RSS). Pricing for follow.it

Google 111

Google Tools Analytics Blogging 111

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. And that’s the theme for this week’s Unscripted Marketing links [UML]. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

5W PR

APRIL 11, 2022

That’s what makes public relations a key tool for managing businesses and helping them improve their public images. . Yet this tool is often overlooked. Plenty of companies aren’t sure how to integrate public relations into their marketing efforts and haven’t fully grasped the benefits of PR to a business.

Publicity 97

Publicity SEO Engineering Tools 97

Sword and the Script

JULY 9, 2016

In fact, you don’t have to do it at all as there are some emerging tools that will automate part of this process for you. Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. Followers and fans do not equate to influence folks. j4V1meSZ4B.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Contently - Strategy

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Damn near every marketer uses email as a marketing channel. That’s okay.

How To 145

How To Content Marketing Banking Advertising 145

Prohibition

AUGUST 25, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. These channels include websites, search engines, social media platforms, email marketing, and online advertising. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. Today’s PR firms offer a wide variety of tools and services that can be customized to fit small business owners’ needs. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. What can you tell us about your new SEO tool, Positional? And I’ve probably bought just about every SEO tool you can buy at some point or another. The tools we need to do our job.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. That’s what content marketing is all about.

Media Relations 113

Media Relations Media Survey Pitching 113