Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%).

Survey 377

Survey Media Relations Media Ethics 377

ImPRessions - Crenshaw Communications

APRIL 18, 2022

As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. One of the most effective ways to do so is through email.

Pitching 323

Pitching Report Twitter LinkedIn 323

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Agility PR Solutions

APRIL 16, 2023

The size of the public relations market in the U.S. This comes as no surprise given that most brands face negative PR at some point. Something as simple as a wrongly-worded social media post could hurt your brand’s reputation permanently. in 2023 is expected to be $17.8 billion, a 2.7 percent growth from 2022.

Crisis 114

Crisis Marketing Reputation Social Media 114

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. That’s why understanding certain nuances of the media outreach process can mean the difference between a fixable flub and a misstep that compromises the entire pitch or even the team. Solution: Read the room.

Pitching 240

Pitching How To Report Radio 240

Agility PR Solutions

NOVEMBER 21, 2021

The public relations industry is growing and expanding to include new structures. PR depends on delivery channels, and as these channels change, so will the industry. The pandemic has also fundamentally changed the media landscape and […]. The pandemic has also fundamentally changed the media landscape and […].

Meeting 169

Meeting Industry Publicity Media 169

Agility PR Solutions

AUGUST 25, 2021

The public relations field is naturally respondent to changes in technology. In the last 20 years, PR strategy has evolved at a drastic pace—thanks largely to the ubiquity of social media and networked society. Here are four ways in which technology is changing PR.

Technology 147

Technology Industry Publicity Big Data 147

Agility PR Solutions

JULY 27, 2023

To ‌effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy.

Social Media 78

Social Media Media Relations Strategy Media 78

Onclusive

SEPTEMBER 13, 2023

The journalists of today are bombarded with a torrent of storie s, making it easy for PR pieces to get lost in the shuffle. In fact, 63% of PR professionals report that getting reporters’ attention is a top challenge. In fact, 63% of PR professionals report that getting reporters’ attention is a top challenge.

How To 195

How To Resources Pitching Tools 195

Remote PR Jobs

DECEMBER 12, 2022

public relations. As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. What are your goals for using PR? The Top 5 Intake Questions to Ask Potential Clients. Dec 12, 2022. Otherwise, it’s a shot in the dark!

Privacy 264

Privacy Meeting Strategy Social Media 264

Agility PR Solutions

JUNE 15, 2023

Here, PR’s cost-effectiveness and expansive reach can be an absolute game-changer. Bootstrapped SaaS startups work hard to improve their brand reach and revenue, with the limited resources they have.

Case Study 86

Case Study Resources Study Media Relations 86

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. That’s true in any market – and public relations (PR) is notwithstanding. They employ 20 employees.

Software 136

Software Pitching System Analytics 136

Agility PR Solutions

NOVEMBER 18, 2020

Public relations is a crucial aspect of any business’s success or failure. In essence, PR is like marketing, but it is essentially the marketing of the business itself, rather than the products or services that the company has to offer consumers.

Brand 170

Brand Branding Media Consumer 170

Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 127

Publicity Small Business Trends Leadership 127

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes Sally is in charge of public relations at a small firm. One of the main components of public relations (PR) and marketing is strategy. Poor Sally sees how it feels when competing brands have their PR strategies on lock. It’s easy to downplay the importance of timing in PR.

Pitching 130

Pitching Media Print Publicity 130

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. The value of PR from a CMO’s perspective. First, let’s look at the value of PR through the eyes of a CMO. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Social media was blossoming. And the media landscape was evolving.

Blogging 113

Blogging Software B2B Survey 113

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK They don’t give PR enough time.

Company 113

Company Publicity Leadership Pitching 113

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Step 4: Work out the plan. Senior Director of Global Public Relations, Sophos. What are the benefits? How will we do it?

How To 396

How To Measurement Data Writing 396

NewsWhip

MARCH 13, 2024

Dealing with fake news, misinformation, disinformation, and the dreaded “gray zone” of misunderstood facts has become part of the PR pro’s daily duties in recent years. Having escalation and decision-making frameworks in place means you can take action in an agile way when things do go wrong. It’s time to evaluate what’s happening.

Brand 147

Brand Branding Crisis Exercises 147

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Follow them on social media.

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Pitching Software Construction Writing 298

Remote PR Jobs

FEBRUARY 13, 2022

The bottom line: Even PR pros who have been at both of these tasks for a long time sometimes need a little help from their friends. Remote PR Jobs : If you were starting out in PR today, what are the 2-3 things you wish you knew? Johnson: I wished I had done more internships at PR agencies in public relations.

Pitching 147

Pitching Analytics Report Agency 147

PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! Identify your target media outlets and journalists. These are your media words to live by. It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility.

Pitching 130

Pitching Media Interviews Video 130

Agility PR Solutions

APRIL 4, 2022

Creating an inclusive and detailed event promotion campaign doesn’t simply mean relying on the press release that is sent out to media outlets. The post Event management public relations: 4 ways to use PR to boost event attendance appeared first on Agility PR Solutions.

Publicity 86

Publicity Strategy Company Media 86

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Channel 4’s ‘Make Me Prime Minister’ campaign.

Social Media 118

Social Media Fashion Media Travel 118

Sword and the Script

OCTOBER 24, 2023

You haven’t been in business long enough If your business is newer, your website may lack polish and detail, you may not have a ton of social media content and your product or service may have limited availability. But top media outlets may opt for more seasoned companies to feature. why weren’t we included?” show them.

Pitching 127

Pitching Newspapers Report Local 127

The Hoyt Organization

NOVEMBER 16, 2023

Public relations is often subjective, meaning its impact is palpable but quantification difficult. More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. The 7 Barcelona Principles Of Public Relations 1.

Publicity 100

Publicity Measurement Privacy Guidelines 100

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Public relations statistics from 2020. Social media statistics from 2020. Source: Ways B2B Marketers Can Improve Virtual Events ).

Survey 174

Survey Marketing B2B Study 174

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. In years past we’ve combined the PR and marketing statistics into a single post.

Publicity 142

Publicity Survey Pitching Creativity 142

Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. With 95 percent of pitches going unanswered , sending a mass pitch is a guaranteed way to ensure you will be ignored.

Pitching 275

Pitching Public Affairs Report Guidelines 275