Agility PR Solutions

JANUARY 21, 2024

Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant’s analysis consistently reveals the central areas of focus for providing what consumers are increasingly looking for at the core (..)

Government 110

Government Analysis Reputation Media 110

Stern + Associates

FEBRUARY 16, 2024

Executives Continue To Value DEI – But It’s More Scrutinized A survey conducted by Morning Consult and released in January 2024 showed 82% of business leaders consider diversity initiatives as essential to their business strategy. In fact, a corporate communications plan is crucial to build a stronger brand – for you or your company.

Communications 105

Communications Ethics Corporate Conference 105

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand.

Brand 145

Brand Branding Nonprofit Government 145

Buzzstream

JANUARY 26, 2024

The quick summary is that Google and Yahoo’s new email standards will be effective starting February 2024. Non-compliance will lead to email rejections and damage your sender’s reputation. The rules begin in February 2024, but not for everyone. February 2024 – There are no major penalties at the start.

Google 133

Google Guidelines SEO Reputation 133

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

billion by 2024. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. This includes maintaining a strong brand reputation that is accurate and positive.

SEO 339

SEO Reputation Local Consumer 339

5W PR

FEBRUARY 29, 2024

The discussions centered around identifying the hottest topics for 2024 and addressing the most pressing challenges facing the Miami business community. Despite its reputation as “Crypto City,” Miami is evolving into a multifaceted business ecosystem that attracts talent from across the country.

Trends 78

Trends Internal International Education 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). The new website and Twitter handle ( @helpareporter ) appear to confirm it. In remembrance. Mark was 68.

Brand 151

Brand Branding Reddit Pitching 151

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful. It makes sense.

Crisis 110

Crisis Crisis Management Crisis Communications Journalism 110

Critical Mention

JANUARY 29, 2021

billion by 2024. People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. billion in 2019 to USD 22.3

Brand 135

Brand Branding How To Radio 135

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Buzzstream

MAY 16, 2024

To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder. Think about it: even if your goal is just brand awareness or establishing yourself as a thought leader, if you are doing so in the wrong industry, you aren’t going to get much value out of it. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

NewsWhip

FEBRUARY 15, 2024

When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports.

How To 78

How To Reputation Analysis Technology 78

PRSay

JANUARY 9, 2024

Among the science and technology conferences scheduled for 2024 are CES in early January. When teams speak in sync, that consistency builds faith among external audiences that company representatives are all rowing with precision in the same direction, which helps companies build brands and manage reputations.

Training 100

Training Conference Technology Meeting 100

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194

Writing Communications Marketing B2B 194

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

System 62

System Google Policies Guidelines 62

Contently - Strategy

MAY 11, 2024

Here’s what to know in 2024. Further, local SEO can help brands achieve higher conversion rates by targeting users in the immediate vicinity who are actively looking for products or services. What’s more, searches on Google Maps for “shopping near me” are on the rise by more than 100% year-over-year.

Local 97

Local SEO Strategy How To 97

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

The Hoffman Agency

MARCH 21, 2024

Furthermore, to turn Indonesia into an EV hub, attractive tax incentives announced in February 2024 aim to boost domestic EV demand. This commitment builds trust and a positive reputation with both the public and policymakers. Tech players need to stay ahead of regulatory changes and seize new opportunities.

Leadership 69

Leadership Biotechnology Policies Local 69

Buzzstream

JANUARY 5, 2024

Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. The brand may not have messaging enabled on some platforms, like X.

How To 83

How To LinkedIn Tools Google 83

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 28, 2023

You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style. This focus on better emails protects your email sender’s reputation and prevents your emails from going right to spam. Or ask it to rewrite your content based on the new voice.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style. This focus on better emails protects your email sender’s reputation and prevents your emails from going right to spam. Or ask it to rewrite your content based on the new voice.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 13, 2023

The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. It is currently powered by Gemini , which Google claims will be more powerful than ChatGPT 4 when they release the “Ultra” version early in 2024. It can read web pages, which saves you some time.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. It is currently powered by Gemini , which Google claims will be more powerful than ChatGPT 4 when they release the “Ultra” version early in 2024. It can read web pages, which saves you some time.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style. This focus on better emails protects your email sender’s reputation and prevents your emails from going right to spam. Or ask it to rewrite your content based on the new voice.

Tools 62

Tools Blogging Pitching Google 62

PRSay

APRIL 12, 2024

By embedding a deeper mission into their business that reflects the values of their stakeholders, the thinking went, companies earn brand loyalty, public recognition and higher valuations. With no room for nuanced messages, taking extreme positions has become an effective strategy for many brands, the report finds.

Report 86

Report Corporate Employee Policies 86

Buzzstream

FEBRUARY 9, 2024

Finding Unlinked Mentions As the name implies, unlinked mentions are instances of your brand or website not being linked to your site. To find unlinked mentions, you can use a service like Google Alers or Talkwalker, which will tell you when your brand has been mentioned. How to Pitch Brand news comes best via a Press Release.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. With the evolution of PR, there has been a fundamental shift in how organizations engage with their audiences.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Product Creation. Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.

Construction 62

Construction How To Media Google 62

Contently - Strategy

MAY 10, 2024

It hardly comes as a surprise, then, that 89% of customers want to see more videos from brands in 2024. This type of video content offers practical value to viewers, helping them solve problems or understand complex topics, which in turn fosters loyalty and appreciation for your brand.

Leadership 98

Leadership Video B2C Interviews 98

Mark My Words

JUNE 22, 2021

PR expert Mark Borkowski said both Prince Harry and Meghan Markle are unable to raise the funds for their ambitious projects in the UK and have chosen America as to where they will “hitch their wagon” to build their brand. The rumours began in mid-March but there has been no major development or comment on the reports.

Report 60

Report Interviews Employee Reputation 60