Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. And here we go the PR Tech Sum for the month of June 2022…. Cision releases internal DE&I report. Cision also pitched microsites for ESG solutions a few months ago.

Software 86

Software Pitching Internal International 86

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Sword and the Script

DECEMBER 13, 2022

This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022. Third-party mentions : 95 (most of which come simply from blogging consistently). Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2

Blogging 158

Blogging B2B Software SEO 158

PR in High Definition

JULY 28, 2022

Data-driven goals, on and off pitch. This has also helped to fuel a collaborative culture when it comes to data, with the company’s internal data teams working with teams from external game studios – pooling together ideas and solutions to drive innovation and create an ever-improving experience. Let’s take a look.

Analytics 62

Analytics Data Energy Sports 62

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. Now, it has finally come for us: AI in public relations is here. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. Now, it has finally come for us: AI in public relations is here. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

OnePitch

MAY 12, 2022

Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Any type of generic email pitch that goes to multiple people means nobody feels the need to individually handle it. It’s never too late.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. Should companies hire public relations people internally?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7%

B2B 118

B2B Marketing Survey Software 118

Wadds Inc.

JANUARY 16, 2023

Almost instinctively, the masterful public relations professional understands how and when to connect the right idea and opportunities to the right people or pitch the right story to the right journalist at the right time, in both in-person and virtual environments. Whitt Independently published November 2022. It’s the best!

Meeting 98

Meeting Ethics Storytelling Publicity 98

The Hoffman Agency

FEBRUARY 3, 2022

The team brings me right into the epicenter of PR agency life from client calls to pitching, brainstorming sessions and more. Now, on to my 2022 goals! The post When Dreams Become Reality appeared first on "What's HAppening" Blog. I couldn’t be happier to be at The Hoffman Agency.

Agency 36

Agency Writing Course Pitching 36

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. The largest jump they saw was regarding hotel stays.

Travel 40

Travel Tourism Airlines Hotels 40

Shift Communications

NOVEMBER 30, 2021

Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. For teams looking to leverage their brand to unlock the next level of opportunities in 2022, here is the five-part frame they should apply to their growth planning. Understand internal application.

Brand 97

Brand Branding Internal International 97

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Sites with an active blog Effort required to see results? Then, internally link your content to your money pages.

Examples 133

Examples Software Pitching Tools 133

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Sites with an active blog Effort required to see results? Then, internally link your content to your money pages.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Sites with an active blog Effort required to see results? Then, internally link your content to your money pages.

Examples 62

Examples Software Pitching Tools 62

Sword and the Script

MAY 3, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Muck Rack helps to connect pitches to coverage. Muck Rack released a feature that allows customers to connect mentions earned to pitch. fewer pitches in Q1 2022. billion in 2021.

Software 101

Software Study Pitching Analysis 101

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. “In Another new PR tech player.

Software 94

Software Banking Technology Data 94

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 90

Survey How To Reddit Pitching 90

Landis PR

MARCH 7, 2022

Note: This is a reposted blog from bianchipr.com. I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months. What advice do you have for PR people that want to pitch you? For the original post, please see here.

Automotive 52

Automotive Meeting Policies Media 52