ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. of employees worked from home during the pandemic. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Shift Communications

MAY 10, 2022

minutes, it’s poised to be the top growing and engaged with platform in 2022. Publishers like Washington Post and Morning Brew set the bar, with employees acting out the latest news stories, delivering news in a more channel-appropriate format. The post 2022 Social Media Trends Pt. With an average session of 10.85

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Target found itself in a somewhat similar situation when anti-LGBTQ customers criticized its Pride Month displays, in some cases trashing store merchandise and harassing employees. It was a lose-lose. That was great – until it wasn’t.

Banking 212

Banking Nonprofit Twitter Advertising 212

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. Advertising photography – You know the shots. This is what we see in our feeds from brands in 2022, right? Your employees! Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand?

Brand 215

Brand Branding Instagram Video 215

Shift Communications

DECEMBER 6, 2021

Here are a few ways to continue evolving your programs in 2022 and beyond. The veil has been lifted and employees of all colors and creeds are demanding change. It will also show your employees the seriousness with which you are approaching DE&I in your company. Continuous DE&I communication with your employees is key.

Communications 78

Communications Employee Financial Community 78

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. Indeed, Twitter has rarely been profitable in its history and Musk said in November 2022 the company was losing $4 million a day.

Twitter 78

Twitter Banking Financial Employee 78

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Sword and the Script

NOVEMBER 22, 2022

I’m on the list for the second time this year as are of the contributors to The JOTW Strategic Communications Survey for 2022 , including Michelle Garrett and Gini Dietrich. Not everyone does just media relations, employee comms, or marcoms. PR measurement. PR measurement.”. The 10 most common ways for measuring PR. PR measurement.

Measurement 86

Measurement Survey Web Software 86

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? These two disciplines are becoming increasingly important to businesses, employees, and consumers. Sustainability. Greenwashing.

Publicity 79

Publicity Meeting Policies Employee 79

Newsfile

OCTOBER 10, 2023

But by 2022, the company decided to replace the decades long controversial product with cornstarch. Then, this data was used for In the 2010s, personal data belonging to millions of Facebook users was collected without their consent by British consulting firm Cambridge Analytica , predominantly to be used for political advertising. [1]

Privacy 52

Privacy Ethics Airlines Data 52

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

JUNE 6, 2023

Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post. The article reports that “the layoffs caught the internet’s attention when former employee Chris Callahan took his frustrations to LinkedIn this week. This compares to 13% growth of total ARR in Q1 2022.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. About 80% of managers are worried “about retaining valued employees.”

Survey 102

Survey Trends Marketing Creativity 102

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. We wanted to understand the context – so we asked respondents “ why ?”

Communications 124

Communications Crisis Internal International 124

Sword and the Script

APRIL 11, 2023

That’s the whole point of advertising: control and visibility. I think it speaks volumes that many of the newer vendors in the space are racing to add generative AI to their PR software – and Cision is pitching advertising to people who specialized in earned media. Any “paid” placement ought to be guaranteed. million newsletters.

Software 78

Software Company Pitching Training 78

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement. As you will see below, to call our 2022 Summit “illuminating” would be an understatement.

Measurement 40

Measurement Airlines Case Study Data 40

Prohibition

APRIL 7, 2022

For B2B marketeers, it’s been noted that content shared by employees gets 2x greater engagement than content shared by the company alone, as the trend for a human face on B2B marketing continues to grow. Employee advocacy is therefore definitely worth considering for your strategy. Tik-Tok continues to drive e-commerce.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

For B2B marketeers, it’s been noted that content shared by employees gets 2x greater engagement than content shared by the company alone, as the trend for a human face on B2B marketing continues to grow. Employee advocacy is therefore definitely worth considering for your strategy. Tik-Tok continues to drive e-commerce.

Social Media 62

Social Media Trends Media Instagram 62

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Maxim Behar

SEPTEMBER 19, 2022

That is why wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. The article was published in 24 Hours Daily in Sofia on September 17, 2022. -.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

Maxim Behar

SEPTEMBER 19, 2022

I wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. the next morning, I was already on the plane to London.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Maxim Behar

JANUARY 31, 2024

Both in 2020 and 2022, Mr. Behar himself was honored as the Best PR Professional in Europe by PRWeek. Inspired by Winston Churchill's “You can achieve a lot of things with journalism, but you must know when to quit”, he embarked on a new venture—a one-man-show advertising company.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What is public relations? Marketing is focused on promoting a product or service in order to sell it.

Interviews 100

Interviews Publicity Technology Social Media 100

Communications Conversations

FEBRUARY 29, 2016

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. That often includes writing for external audiences in a traditional PR sense, but also writing for internal, employee audiences.

Instagram 60

Instagram Analytics Mobile Employee 60

Maxim Behar

MAY 28, 2023

Everyone owns a medium, everyone can reach billions of readers in literally minutes, everyone can immediately translate what is written into all languages, communication is interactive, and advertising is easily targeted and measured to absolute accuracy. And this is the only criterion by which we select the employees in our company.

Education 52

Education Meeting Course Creativity 52

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194