Solo PR Pro

APRIL 27, 2021

Sometimes a prospect is on a “fishing expedition,” while other times it's obvious they won't be able to get the needed buy-in internally. During this pre-qualification phase, prospects often give clues about how organized they are — both personally and internally within the company. Figure out how much work is needed.

How To 110

How To Internal International Pitching 110

Newsfile

OCTOBER 24, 2023

89% of PR professionals believe the most important role they play is to protect their company’s reputation ( USC Annenberg Center for PR ) Finding out how to avoid PR communication mistakes can help you further your company’s positive reputation. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

Wadds Inc.

MARCH 15, 2023

A terrific chapter on data explains what useful data actually is, how to get it, and interpret it, to help define problems and solutions. The advice on measurement and evaluation is relatable for anyone familiar with the AMEC framework and doesn’t skimp on the detail.

Technology 98

Technology Data Analysis Internal 98

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Source: Ragan Communications, Communications Benchmark Report 2021. What is a business case?

Resources 195

Resources Technology Data Tools 195

PRSay

JANUARY 14, 2022

It’s not like 2021 was a tunnel of love. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. Public relations must take a lead in offering objective facts from the best sources. Last year offered very few glory days. Are you listening?

Communications 167

Communications Trends Nonprofit Radio 167

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. Her podcast, Growing Social Now, launched in 2021. OVER TO YOU. What’s missing?

LinkedIn 52

LinkedIn How To B2B Social Media 52

Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. A set of guardrails to ensure that are: Lead with transparency and authenticity — stepping out on subjects like means you could be measured against it (by all stakeholder groups) down the road. Take the lessons from 2021 to build a plan.

Employee 78

Employee Leadership Consumer Internal 78

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. In December 2021, Vishal Garg, CEO of Better.com, an online mortgage lender, called 900 of his employees together on a Zoom call. He urged employees to stay focused.

Employee 88

Employee Real Estate Video Internal 88

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JULY 6, 2021

The service will no longer be available as of August 1st 2021 [sic].” The press release says, “customers are finding that the native, connected features built internally rather than through third-party connections, provide a more seamless user experience than other platforms in the industry can provide.”. Paywall problems.

Pitching 89

Pitching Report Software Survey 89

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

FEBRUARY 16, 2021

That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” When asked “How much you trust that institution to do what is right?” The study polled 33,000 respondents in 28 countries.

Government 145

Government Survey Ethics Media 145

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

PRSay

APRIL 15, 2021

The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems. . In the era of accountability, CEOs must back their public proclamations with measurable performance.

Company 190

Company Employee Internal International 190

Sword and the Script

FEBRUARY 2, 2022

For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. DA is essentially an educated guess for how well a site will rank in search. It raised $140 million in cash from an IPO in 2021. Image credit: Backlinko home page.

SEO 142

SEO Content Marketing Marketing Software 142

Doctor Spin

JANUARY 16, 2024

Here are a few notable examples: Among Us: The Series (2021). Werewolves Within (2021). Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. Dead of Winter (Short Film, 2014).

Wikipedia 52

Wikipedia Film Groups Journalism 52

Maxim Behar

NOVEMBER 23, 2020

And with all these positives, they have one quality that just hits advertisers "right in the heart" - you can measure the effect of advertising like no other media - how many people came in, how many clicked, how many they bought, who they are, where live what they are interested in.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. It’s also super-helpful for discovering how to tailor your subject lines by mirroring their headline styles.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. One number I like to look at is what the company spent on R&D, because that’s how PR people wind up with better products. million on R&D in 2021, which works out to about 10% of revenue. HubSpot spent 18% of revenue in 2021 on R&D.

Software 129

Software Case Study Advertising Advertising 129

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2021. PR measurement. PR measurement.

B2B 124

B2B Marketing Survey Software 124

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. See the example below to get an idea of how to split your main concept up effectively.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. . ~ David Berkowitz , Founder, Serial Marketers.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

JANUARY 11, 2022

trillion in M&A transactions in 2021. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. Kantar announces plans to sell KRI to STG in August of 2021.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. began trading on the Toronto Stock Exchange under the ticker symbol QFOR with an initial public offering (IPO) on October 25, 2021.

Software 93

Software Banking Technology Data 93

Practical Law Construction

MAY 5, 2021

On 29 April 2021, the government published a consultation on what is to be called the Residential Property Developer Tax (or RPDT). The plan is for the tax to be introduced from April 2022 (through inclusion in the 2021 Autumn Finance Bill) and to raise at least £2 billion. This tax on developers is but one part of these measures.

Government 52

Government Corporate Groups Construction 52

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 178

Survey Marketing B2B Study 178

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Choosing how to distribute social media campaigns | 22:59-23:51. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

JULY 29, 2021

JUNE 30, 2021 | 11:30am EST / 4:30pm GMT. Measuring brand reputation | Jump to text. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery.

Brand 78

Brand Branding Marketing Data 78

Buzzstream

NOVEMBER 10, 2020

Like most successful press releases, this guide intends to be a clear and concise guide to showing you exactly how to craft a pitch. For example, sourcing quotes or statistics on how environmentally-friendly a country is, in terms of carbon emissions, from an electric car manufacturer based in that country is likely to be biased.

Pitching 164

Pitching Writing Digital PR How To 164

Victorious PR

FEBRUARY 22, 2023

Victorious PR has produced results like Bao Le, who was featured on Yahoo Finance where he shared his story about how he got to be where he is today with his business! Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. How to Build Your Brand.

Publicity 52

Publicity Video Pitching Google 52

Maxim Behar

MARCH 11, 2021

Mr. Behar analyzed and clarified more about the advantages of Seychelles as a tourist destination in 2021 and noted the forecasts that by the end of April, Seychelles will be a COVID-19 free destination. Host: However, some restrictive measures will have to be observed upon arrival on the island.

Tourism 52

Tourism Government Hotels Travel 52

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Efficient marketing execution and measurement. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond.

Marketing 176

Marketing Employee Content Marketing Training 176

Maxim Behar

NOVEMBER 16, 2021

In our country, "We continue the change" is not a party, but only a project without it being clear whether it will become a party, and two of the potential partner formations have serious internal problems after the vote. Well, of course - 2021. Nobody knows what it is, how to get it nor does anyone know how to check it.

Government 52

Government Course Measurement Policies 52