Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Efficient marketing execution and measurement. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond.

Marketing 174

Marketing Employee Content Marketing Training 174

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Axia PR

DECEMBER 22, 2021

Communicators are making better use of the data fetched from the frequent measurement of their endeavors. If we’ve learned one thing from Ragan’s Communications Benchmark Report, it’s that upon evaluating the potency of their work, communicators are more impressed with their endeavors in 2021 than they were the previous year.

Measurement 62

Measurement Data Communications Internal 62

PRSay

OCTOBER 22, 2021

20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. They produced videos for customers that explained Delta’s longstanding health measures and new protocols to clean its airplanes that had been implemented since the outbreak began. Internal messages repurposed for news media.

Crisis 78

Crisis Airlines Travel Internal 78

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts.

Training 370

Training Media Training Reputation Crisis Communications 370

PR in High Definition

JANUARY 26, 2021

In 2021, we will now need to prepare for the ‘next normal’. To hopefully help answer these questions, here are our insights into the five key elements for a comms and marketing B-R-A-I-N in 2021. 2021 will be the year of the ‘work-around’, finding ways to conduct activities differently ? So, what does that mean?

Reputation 90

Reputation Creativity Employee Resources 90

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). ” Read more: The 2021 Creativity in PR Study by Provoke Media and Now Go Create. Read more: 2021 PR Media Report by Global Results Communications.

Creativity 96

Creativity Study Ethics Publicity 96

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It became a trusted part of the senior team within organisations helping manage internal and external stakeholders. You could describe the industry's double-digit 2021 surge as opportunistic.

Publicity 149

Publicity Reputation Study Crisis 149

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. It’s hard to predict.”

Survey 137

Survey Communications Measurement Internal 137

Wadds Inc.

MARCH 15, 2023

There’s a walkthrough on how to implement the author’s signature models, the public relations continuum and landscape analysis, which provide a framework to build a data driven, clearly planned and measurable campaign. PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment Kogan Page, 2021 £31.99

Technology 98

Technology Data Analysis Internal 98

Reputation Us

NOVEMBER 7, 2023

percent of all M&A deals announced during 2021 involved a leak. Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Conduct an Internal Investigation. Mergers and acquisitions are notoriously leaked.

Reputation 78

Reputation Real Estate Internal International 78

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. Measuring success. Now, it’s time to see the ‘value’ of these links from an SEO perspective.

Digital PR 161

Digital PR Tools Pitching Film 161

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose?

Employee 155

Employee Crisis Reputation Creativity 155

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.”

Survey 121

Survey Communications Ethics Measurement 121

Stephen Waddington

APRIL 25, 2022

Our view of internal and external stakeholders gives us a unique contribution to planning and decision making. There’s a whole sphere of debate around the measurement of our work. It grew by 6% in 2021, contributing a record £16.7bn to the economy, and comprising of 99,900 practitioners. It’s hard not to get frustrated.

Publicity 189

Publicity Study Internal International 189

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. These are: Improving a client website’s rankings. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

AUGUST 31, 2020

Here are some of the issues that need to be front of mind as we head towards 2021. Externally that means continuing to engage the public around social distancing measures and the need for protective equipment. Internally it will focus on the balance of home and office working.

Communications 125

Communications Crisis Leadership Sports 125

PRSay

JANUARY 14, 2022

It’s not like 2021 was a tunnel of love. Agencies must reevaluate success measurement with clients to better show value. They will also survey internal teams to see how the pandemic has permanently changed the band. Bruce Springsteen dropped out of Ocean County College in New Jersey in 1967. Are you listening?

Communications 165

Communications Trends Nonprofit Radio 165

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. The market for roles is booming as we learn to live with COVID-19.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

JULY 26, 2022

In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history. Even C-suite executives respect public relations more than ever before as they saw how it plays a significant role in internal communications, which became much more focused during the pandemic.

Local 133

Local Crisis Management Internal International 133

Communications Conversations

DECEMBER 4, 2020

And, measure results in a variety of ways (i.e., But, will it continue in 2021? companies will have a need to use their corporate blogs yet again to update audiences on their safety protocols and measures. This will largely be an internal comms effort, but I could see many companies laying out their plan for all to see, too.

Corporate 139

Corporate Blogging Banking Measurement 139

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. The post How To Write A Pitch For Digital PR In 2021: A Complete Guide appeared first on BuzzStream. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

Critical Mention

AUGUST 7, 2020

Naming a Chief Technology Officer comes at a pivotal time for Critical Mention, as the company plans to follow the release of the Media Contact Database with several other exciting feature releases during the second half of 2020 and early 2021. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. How will that be measured? Internal comms demand more focus. “62%

Survey 81

Survey Corporate Communications Financial 81

Wadds Inc.

APRIL 19, 2023

Miller worked at the University of Bristol until 2021. She’s on the Committee of CIPR Scotland, and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation. In the intervening 15 years, both academics have moved on from Strathclyde.

Ethics 105

Ethics Government Corporate Exercises 105

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

Critical Mention

JUNE 8, 2021

“We will continue to add features, functions and content that gives PR, corporate communications and marketing professionals a single unified platform from which to track, measure, share and grow their brands.”. Critical Mention has always been and will continue to be a ‘customer-first’ company.

Industry 78

Industry Radio Media Analytics 78

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. million on R&D in 2021, which works out to about 10% of revenue. By contrast, Meltwater spent roughly $100 million on three acquisitions in 2021. It spent $40.5

Software 126

Software Case Study Advertising Advertising 126

Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. A set of guardrails to ensure that are: Lead with transparency and authenticity — stepping out on subjects like means you could be measured against it (by all stakeholder groups) down the road. Take the lessons from 2021 to build a plan.

Employee 78

Employee Leadership Consumer Internal 78

PRSay

MARCH 19, 2020

Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Separate fact from speculation or outright misinformation by carefully assessing the sources and validity of all new details about the disease and the measures to stop it. Mind your language.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Wadds Inc.

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It became a trusted part of the senior team within organisations helping manage internal and external stakeholders. You could describe the industry's double-digit 2021 surge as opportunistic.

Publicity 59

Publicity Reputation Study Crisis 59

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. In December 2021, Vishal Garg, CEO of Better.com, an online mortgage lender, called 900 of his employees together on a Zoom call. He urged employees to stay focused.

Employee 87

Employee Real Estate Video Internal 87

Sword and the Script

JANUARY 11, 2022

trillion in M&A transactions in 2021. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. Kantar announces plans to sell KRI to STG in August of 2021.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

JULY 6, 2021

The service will no longer be available as of August 1st 2021 [sic].” The press release says, “customers are finding that the native, connected features built internally rather than through third-party connections, provide a more seamless user experience than other platforms in the industry can provide.”. Paywall problems.

Pitching 89

Pitching Report Software Survey 89