Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Source: Ragan Communications, Communications Benchmark Report 2021. What is a business case?

Resources 195

Resources Technology Data Tools 195

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. percent of all M&A deals announced during 2021 involved a leak. percent of all M&A deals announced during 2021 involved a leak. Implement a “need-to-know” policy, where employees, contractors, and partners only receive information relevant to their roles.

Reputation 78

Reputation Real Estate Internal International 78

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 86

Employee Real Estate Video Internal 86

Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. A set of guardrails to ensure that are: Lead with transparency and authenticity — stepping out on subjects like means you could be measured against it (by all stakeholder groups) down the road. Take the lessons from 2021 to build a plan.

Employee 78

Employee Leadership Consumer Internal 78

PR in High Definition

APRIL 27, 2023

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. Due to its complexity, breaking ESG down for your audience is vital, whether that be clients, prospects, employees or investors. Who better to be your environmental advocates than your employees.

Policies 62

Policies Employee Ethics Survey 62

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. Your employees and stakeholders could be made to look incompetent or immoral. Before you can plan how to respond to a crisis you have to know what constitutes a crisis and then tailor your plan accordingly.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts.

Policies 94

Policies Energy Government Crisis 94

Reputation Us

NOVEMBER 15, 2021

The global top-fifty companies have nearly $11 trillion of intangible assets, according to the Howden “ Insuring the Invisible ,” report published by the insurance broker in April 2021. Employee abuse. Then train your crisis team on roles, responsibilities and how to use the plan. It may even feel quick and easy. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

Sword and the Script

JULY 6, 2021

The service will no longer be available as of August 1st 2021 [sic].” The announcement noted it’s “product roadmap will continue to move swiftly with releases in the second half of 2021, with new social content, design improvements and analytics expected.”. Employee comms merger. However, the listings tend to be UK-centric.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JANUARY 31, 2023

In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. Mr. Larsen has filled that role since June 2021 after it was acquired by Cision.

Software 78

Software Case Study Technology Tools 78

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. 2021, September 8). 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

FEBRUARY 16, 2021

That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” When asked “How much you trust that institution to do what is right?” The study polled 33,000 respondents in 28 countries.

Government 140

Government Survey Ethics Media 140

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In the era of accountability, CEOs must back their public proclamations with measurable performance. ’ ‘How are our customers/consumers impacted?’

Company 187

Company Employee Internal International 187

Stern + Associates

JULY 10, 2023

Harness Flow to Achieve Peak Performance In his 2021 New York Times bestseller, “ The Art of Impossible: A Peak Performance Primer ” (Harper Wave), Kotler uses the tools of neurobiology to decipher the secrets of elite performers. it’s a how-to manual for unlocking flow and achieving peak performance.”

Training 48

Training Creativity Groups Strategy 48

Sword and the Script

FEBRUARY 2, 2022

For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. DA is essentially an educated guess for how well a site will rank in search. It raised $140 million in cash from an IPO in 2021. Image credit: Backlinko home page.

SEO 135

SEO Content Marketing Marketing Software 135

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. Getting all the cyber risks measured and assessed is required for a better user experience. Increasing Importance of Sustainability.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. The Top Ten PR Crises of 2021. Public squabbles. The top 11 crises of 2020.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . billion in 2021. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. 3) lack of employee experience (25%). PR measurement.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). Lack of employee experience”. The lack of employee experience is a new challenge near the top of the list for the first time. This just goes to show how diverse the challenges are in communications by sector – which reflects how diverse the role has become in terms of skills.

Communications 152

Communications Survey Employee Measurement 152

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. One number I like to look at is what the company spent on R&D, because that’s how PR people wind up with better products. million on R&D in 2021, which works out to about 10% of revenue. HubSpot spent 18% of revenue in 2021 on R&D.

Software 122

Software Case Study Advertising Advertising 122

Sword and the Script

JANUARY 11, 2022

trillion in M&A transactions in 2021. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. Kantar announces plans to sell KRI to STG in August of 2021. In late 2021, Onclusive made a bid to become an all-in-one PR tool by adding a media database and social listening.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents.

Survey 177

Survey Marketing B2B Study 177

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Sword and the Script

NOVEMBER 9, 2021

began trading on the Toronto Stock Exchange under the ticker symbol QFOR with an initial public offering (IPO) on October 25, 2021. It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.” IR comms platform Q4 goes IPO, raises $100M.

Software 93

Software Banking Technology Data 93

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Efficient marketing execution and measurement. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond.

Marketing 170

Marketing Employee Content Marketing Training 170

NewsWhip

MAY 27, 2021

May 21, 2021 | 11:30am EST / 4:30pm GMT. We talk about aerosol nanometers of size for measuring aerosols. How does that change your work? You’re advising industry on how to stay relevant, how to ensure that relevance stays and that attention stays. The future of storytelling in healthcare communications.

Healthcare 78

Healthcare Storytelling Communications Local 78