Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

5W PR

FEBRUARY 1, 2021

This means that B2B businesses should be sharing meaningful data along with their messaging when pitching media outlets and journalists. One big opportunity with written content that many B2B brands overlook is strategic internal linking. Thought Leadership.

B2B 88

B2B Trends Publicity Leadership 88

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

The Hoffman Agency

JANUARY 26, 2022

Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. The pandemic, along with online classes and an unrelated cross-country, solo move to start a post-grad role in Dallas this year, threw a serious wrench in my plan to gain experience prior to my March 2021 graduation.

Internal 36

Internal International Chemicals Fashion 36

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. I’ve discussed the value of expert commentary for journalists in this piece.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MAY 3, 2022

billion in 2021 . Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2021. Muck Rack helps to connect pitches to coverage. Muck Rack released a feature that allows customers to connect mentions earned to pitch.

Software 100

Software Study Pitching Analysis 100

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Resources: newsroom , company blog , news search. Resources: company blog , Beyond Bylines , newsroom , news search.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. Welcome to 2021! These include a media database, online and broadcast monitoring, and “PitchPrefer” a feature that analyzes pitching preferences with AI. million in venture capital.

Pitching 151

Pitching YouTube Community Company 151

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR is the guardian of your brand equity and reputation.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Cision releases internal DE&I report. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We Internal comms metrics.

Software 85

Software Pitching Internal International 85

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Adding to this, they’re completely inundated with emails and pitches. It’s harder to get in front of the right people, harder to build relationships, and harder to have our pitches seen and phone calls answered.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

MAY 4, 2021

This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. G2 recognized Agility as a “momentum leader” for media monitoring in a Spring 2021 report.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

FEBRUARY 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. The latter uses AI to analyze pitching preferences – which was named in a previous post as one of the eight innovations to watch in PR technology. 5) Articles, blog posts and content picks. >>> Did you know?

Software 121

Software Technology Advertising Advertising 121

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. Source: Ragan Communications, Communications Benchmark Report 2021. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know?

Company 152

Company Tools Technology Software 152

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The deluge of PR pitches.

Survey 177

Survey Marketing B2B Study 177

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Another new PR tech player.

Software 93

Software Banking Technology Data 93

The Hoffman Agency

DECEMBER 7, 2021

My internship spanned from the start of June 2021 to the end of August 2021. Prior to beginning my internship, I assumed that an intern predominantly shadowed full-time staff and helped them in minor ways — how wrong was I. Within those three months, I accomplished so much more than I could have ever anticipated.

Internal 36

Internal International Course Pitching 36

Sword and the Script

AUGUST 3, 2021

That’s according to a blog post detailing an eclectic laundry list of software updates : “Our team has been working on ways to detect the content posted by these accounts, in order to be able to filter it out, or at the very least analyze it separately from human accounts. Separately, Talkwalker named Tod Nielsen as CEO. Content picks.

Software 85

Software Case Study Pitching Technology 85

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict.

Google 119

Google Data Government Social Media 119

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. In Food Logistics’ September 2021 issue, I wrote an article titled “Post-Pandemic Grocery Shopping.” I am proud of it because it received an honorable mention by the Trade Association Business Publication International TABPI awards. Landis Communications Inc.’s Understand the brand first.

Meeting 69

Meeting Media B2B Transportation 69

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 90

Survey How To Reddit Pitching 90

Stephen Waddington

AUGUST 29, 2019

The candidates for CIPR President in 2021 have been announced. Member engagement What’s your motivation to stand as CIPR President for 2021? What’s your pitch to CIPR members? I’ve talked about how to make training more accessible through structured online learning and more regional events in my blog.

Meeting 96

Meeting Training Ethics Government 96

The Hoffman Agency

APRIL 4, 2022

Most agencies play along, pitching and responding in mass. We could tell you all about the pitch, but it’s really about our people. Recognizing an employee need, we prioritized staff wellness in 2021, but we know there’s no magic wand to getting this right. Without great people, we wouldn’t have won this assignment.

Employee 36

Employee Agency Pitching Survey 36

The Hoffman Agency

FEBRUARY 22, 2022

It forced me to take great notes and overcome my bad habit of perfectionism and overthinking while growing my attention to detail and teaching me to trust the internal review process. First up was the Supercomputing 2021 Conference with Supermicro. A lack of micromanagement is a sign of trust — not neglect.

Internal 36

Internal International Leadership Agency 36

The Hoffman Agency

FEBRUARY 3, 2022

Since graduating from San Jose State University in May of 2021, the same thought is still at the forefront of my mind. Earlier in 2021, I discovered the power of writing down your goals and dreams. The team brings me right into the epicenter of PR agency life from client calls to pitching, brainstorming sessions and more.

Agency 36

Agency Writing Course Pitching 36

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 192

Marketing Content Marketing Data Social Media 192

Landis PR

MARCH 7, 2022

Note: This is a reposted blog from bianchipr.com. I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months. What advice do you have for PR people that want to pitch you? For the original post, please see here.

Automotive 52

Automotive Meeting Policies Media 52

Victorious PR

FEBRUARY 14, 2023

Whether it is podcasts, blogs, or articles, seeing the growth at the moment is something you can learn for the future. Your PR professional will understand and explain to you: the relevance and credibility of each outlet they are pitching your brand to be picked up. As well as the timing of every strategic decision to be made.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Whether it is podcasts, blogs, or articles, seeing the growth at the moment is something you can learn for the future. Your PR professional will understand and explain to you: the relevance and credibility of each outlet they are pitching your brand to be picked up. As well as the timing of every strategic decision to be made.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Whether it is podcasts, blogs, or articles, seeing the growth at the moment is something you can learn for the future. Your PR professional will understand and explain to you: the relevance and credibility of each outlet they are pitching your brand to be picked up. As well as the timing of every strategic decision to be made.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 22, 2023

In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!) I mean, which one are you going to trust more, a blog written BY Facebook or an article written ABOUT Facebook? See my point?

Publicity 52

Publicity Video Pitching Google 52

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . marketers will spend $120 Billion on digital marketing by 2021. Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2021. The average blog post was 1,376 words in 2022.

B2B 118

B2B Marketing Survey Software 118