Ronn Torossian

AUGUST 27, 2020

Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic. A recent survey by video production agency MotionCue polled 500 marketers and consumers on their eight favored forms of […]. The post Video: Effective Communication with Customers appeared first on.

Video 195

Video Communications Survey Agency 195

5W PR

DECEMBER 7, 2020

Acquiring new customers was cited as the top 2021 social media outcome by 73% of marketers, up from 46% last year. And where possible, beef up the social listening to get better consumer insights. The post Social Media Trend Forecast: 2021 and Beyond appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Social Media 103

Social Media Trends Media Policies 103

5W PR

DECEMBER 24, 2020

That said: Why is digital PR important to your brand in 2021? So how will Digital PR help your brand in 2021? With a great perception of your brand, an audience will gladly consume content produced by your brand. Increase your Web Traffic.

Digital PR 88

Digital PR Brand Branding Engineering 88

5W PR

FEBRUARY 1, 2021

All buyers first look up a product online, extensively, before they ever visit a company’s website, which means businesses should be telling their stories on search engines, too, to establish trust with the consumers. Finally, the written content is always great.

B2B 88

B2B Trends Publicity Engineering 88

Konnect Agency

OCTOBER 21, 2020

Looking ahead, how can marketers ensure they succeed, particularly in the face of the ever-changing consumer needs and behaviors? In 2021, agility will be more important than ever and teams that don’t have a versatile planning process in place will struggle to adapt to changes and will likely fall behind the competition.

Trends 52

Trends Marketing Mobile Retail 52

Konnect Agency

MAY 11, 2022

In 2021, Statista shared that 75% of Gen Zers and 48% of millennials made purchasing decisions influenced by social media ads, resulting in over $40.3B By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty.

Agency 59

Agency Mobile Consumer Creativity 59

Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. G2 names best media monitoring solutions for 2021. million in AI services in 2021.

Media 106

Media SEO Analytics Analysis 106

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. New Apps: Clubhouse. By now you may have heard of Clubhouse.

Marketing 52

Marketing Instagram Facebook Consumer 52

Agility PR Solutions

OCTOBER 17, 2021

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem).

Brand 147

Brand Branding Media Study 147

Konnect Agency

OCTOBER 22, 2020

Uncertainty found a way to pop up at every turn and is something we’ll likely see more of in 2021 across the board, including in business strategy planning. For those like myself working in fields such as public relations at a brand strategy agency , robust planning is the norm and also essential to our clients’ success.

Creativity 52

Creativity Guidelines Agency Retail 52

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations.

Trends 155

Trends Technology Television Banking 155

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. We’ll begin with the format that I, along with the experts I spoke to, believe will be the most popular in 2021: Newsjacking/reactive campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 84

Retail Industry Brand Branding 84

Konnect Agency

JANUARY 7, 2022

How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI. Managing relationships, timelines, contracts and budgets can be daunting but partnering with the right influencer marketing agency can help. Finding the Right Strategy with the Help of an Influencer Marketing Agency.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI. Managing relationships, timelines, contracts and budgets can be daunting but partnering with the right influencer marketing agency can help. Finding the Right Strategy with the Help of an Influencer Marketing Agency.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. With the main deliverables, keep in mind that the more elaborate or time-consuming something is to create the higher the price tag. Amanda Daucher.

Instagram 52

Instagram Analytics Product Launch Retail 52

Prohibition

MARCH 18, 2021

The future is uncertain, but businesses must prepare versatile and flexible marketing strategies in order to keep up with the changes and challenges that the remainder of 2021 may bring. Doing so can help to identify opportunities for growth, changing consumer and market insight, giving you competitive edge, and responsiveness.

How To 62

How To Trends Strategy Consumer 62

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Here are a few of the winning multicultural marketing strategies we saw in 2021. Strategies that consumer brands who serve multiple cultures (which should apply to most!) And consumers’ expectations here have grown.

Trends 78

Trends Marketing Consumer Community 78

Konnect Agency

FEBRUARY 3, 2022

What an Influencer Marketing Agency Brings to the Table. Working with an Influencer Marketing Agency can bring a handful of engaged, knowledgeable, and well-respected players into the picture who can generate excitement and build buzz for the campaign, while you work on the logistics, safety, and structure of your event.

Agency 52

Agency Marketing Conference Instagram 52

Konnect Agency

FEBRUARY 3, 2022

What an Influencer Marketing Agency Brings to the Table. Working with an Influencer Marketing Agency can bring a handful of engaged, knowledgeable, and well-respected players into the picture who can generate excitement and build buzz for the campaign, while you work on the logistics, safety, and structure of your event.

Agency 52

Agency Marketing Conference Instagram 52

NewsWhip

APRIL 28, 2021

APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Kirsty: So my career has always been in PR agencies from day one. Watch webinar. Read transcript. Can you describe that shift in power?

Consumer 78

Consumer Measurement Local Data 78

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Konnect Agency

JANUARY 21, 2021

While brick and mortar locations shuttered and traditional in-person sales declined, e-commerce thrived as consumers turned to their smart phones, computers and tablets to place their grocery orders on Instacart, order household essentials on Amazon and more. Consideration. The consideration phase is highly focused on repeated exposure.

Consumer 52

Consumer Marketing Social Media Instagram 52

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. This is time consuming, while doing all of the aforementioned tasks. Keep an eye out for breaking stories. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Shift Communications

MARCH 17, 2022

2021 was packed with declines (looking at you, Meta) and expansion (TikTok growing rapidly like no other platform). billion as of 2021. After all, consumers trust individual recommendations over brand promotions and they’re increasingly making immediate purchases on influencer posts via affiliate marketing links.

Instagram 164

Instagram Social Media Facebook Trends 164

5W PR

MAY 3, 2021

This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. That data came from the 650 member plus trade association, Interactive Advertising Bureau (IAB), which surveyed an unidentified number of agencies and marketers in late November. What Else Increased? What’s Important Today.

Brand 88

Brand Branding Customer Service Consumer 88

Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. The findings?

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Employee Leadership Consumer Internal 78

5W PR

DECEMBER 31, 2020

Why Working With a Paid PR Media Strategy is the Best ROI for 2021. Agencies should create Key Performance Indicators from the very beginning of their work with a client. As we mentioned, companies and agencies have to collaborate to create interactive events for campaigns. Measurable Key Performance Indicators (KPIs).

Media 88

Media Pitching Measurement Agency 88

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. In 2019, he co-founded The Change Agencies , the first national network of multicultural and LGBTQ-owned and operated PR firms. This year, Gallup reported that as many as 20 percent of Generation Z identifies as LGBTQ, and 7 percent of the total U.S.

Policies 164

Policies Community Corporate Enterprise 164

Stephen Waddington

JANUARY 11, 2021

Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. I caught up with Lisa in Newcastle to talk about Unwritten, Fabric and plans for 2021. Where I believe COVID will have a longer term impact will be in consumer behaviours.

Marketing 78

Marketing Training Pinterest Creativity 78

5W PR

NOVEMBER 21, 2023

Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin. While the base model’s knowledge is limited to 2021, World News ensures users receive the latest news and updates. It’s proficient in reading and summarizing various types of content, including webpages, PDFs, and images.

Travel 78

Travel Hotels Infographics YouTube 78

Maxim Behar

MAY 12, 2021

won 6 awards at the annual BAPRA Bright Awards , organized by the Bulgarian Association of PR Agencies (BAPRA). At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. also won the honorable second place in the "Agency of the Year" category.

Groups 52

Groups Communications Public Affairs Internal 52

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Trends 62

Trends Social Media Consumer Video 62

Konnect Agency

NOVEMBER 23, 2021

Nothing seems to ring more true than how quickly 2021 flew by! It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119