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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178
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Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. I still love my hard copy newspaper. ask yourself: Why AREN’T I reading my daily newspaper? It’s not surprising. With our park.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 million in 2020, according to Pew Research Center. Needless to say, a lot has changed in public relations since 1967. Three major broadcast networks dominated TV.

Handbook 190
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The Top 10 Most Read Posts on Sword and the Script in 2020

Sword and the Script

The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? Good riddance 2020! The median public relations salary in the U.S.

SEO 102
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These were the top publishers on Facebook in April 2020

NewsWhip

The top publishers on Facebook in April 2020. All the top publishers were big newspapers or cable news channels, and all saw engagements north of 50 million. . The top articles on Facebook in April 2020 . The post These were the top publishers on Facebook in April 2020 appeared first on Newswhip.

Facebook 128
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Communicators Can Help Americans Vote in 2020

PRSay

Expanding the right to vote to include more citizens has been an ongoing exercise since the Constitution came into force 231 years ago.

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Theory: Boomers in PR don’t trust influencers or influencer culture

Communications Conversations

First, PR Week and Cision recently released their 2020 Comms Report which shared the following stats: When asked how much of your current engagement efforts are focused on mainstream media vs. influencers, 74% of respondents said mainstream media and just 26% said influencers. newspapers have shed HALF their newsroom employees since 2008.