Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. In 2020, the company quietly went IPO raising $400 million. Sober AI edits.

Brand 151

Brand Branding Reddit Pitching 151

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. Blog: Code of PR Ethics?

Survey 132

Survey Communications Measurement Internal 132

Stern + Associates

NOVEMBER 13, 2023

Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. We see it as supporting a “whole company” communications effort with leaders standing as active voices for both internal and external audiences eager to hear from them.

Trends 117

Trends Communications Conference Leadership 117

Sword and the Script

JUNE 30, 2021

Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast. Presentation: The 2020 JOTW Communications Survey.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Similarly, 72% of U.S. Publish with consistency.

Government 139

Government Survey Ethics Media 139

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. With the buyout, Q4 Inc. More gen AI.

Software 133

Software Reddit Technology B2B 133

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. New platforms, news sites, and blogs – along with links, images, videos, and optimizations, oh, it’s endless.

Survey 140

Survey Measurement System Education 140

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> times Klear’s revenue in 2020. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Tools 101

Tools Survey Pitching Analytics 101

ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245

Publicity Public Affairs Agency Corporate 245

Prakkypedia

MARCH 1, 2020

It’s one of my favourite events of the year this Friday – the International Women’s Day breakfast at the Adelaide Convention Centre, which always attracts thousands of people and has my head spinning with how many I could say “hello” to.

Groups 186

Groups Pitching Internal International 186

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know?

Company 151

Company Tools Technology Software 151

5W PR

DECEMBER 18, 2018

We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications, and how they can keys to better prepare companies for it. There will be no shortage of wedge issues drawn along party lines in the lead–up to the 2020 election.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how?

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Communications Conversations

DECEMBER 4, 2020

Since it’s 2020 and everything sucks, allow me to take you back to 2015. Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. People were spending more time there than on corporate blogs. Corporate blogging was on the way out, it seemed.

Corporate 139

Corporate Blogging Banking Measurement 139

Bianchi Biz Blog

SEPTEMBER 16, 2021

Another common term you often hear in conjunction with ESG is CSR (corporate social responsibility) , but what’s the difference between the two? In July 2020, the Account Standards Board and GRI announced a collaborative workplan to show how companies can use both sets of standards together.

Report 68

Report Automotive Financial Government 68

PR in High Definition

SEPTEMBER 22, 2020

Nancy Kline talks about the internal state of mind in her book “Time to Think”, suggesting that the best conditions for thinking are when you’re at ease and free from rush or urgency – and it really struck a chord because it seems we might be doing the opposite. Give back however you can, personally, professionally, corporately.

Creativity 116

Creativity Employee Newspapers Crisis 116

Sword and the Script

OCTOBER 5, 2021

I wrote a product review of Agility PR in 2020 based on hands-on testing: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Is this a rebrand? Content picks.

Software 156

Software Tools Print Technology 156

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

PRSay

AUGUST 1, 2016

corporations and major public relations agencies are making small but impactful changes to transform the industry. Census Bureau, by 2020, 36.5 The Committee also promotes awarding the PRSA Chapter Diversity Awards annually during the PRSA International Conference Diversity Mixer. Nevertheless, a large number of U.S.

Resources 60

Resources Education Ethics Corporate 60

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. Instagram – cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Internal comms takes center comms stage in hybrid work. There is a new corporate scenario that directly impacts all audiences and communication channels. Prediction, hope and a billion-dollar idea.

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Review: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point (2020).

Technology 94

Technology Software Resources Pitching 94

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Novakovic, General Dynamics Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. billion PR software market.

Software 94

Software Banking Technology Data 94

Sword and the Script

OCTOBER 6, 2020

And suddenly we’re in Q4 of 2020. Let’s just hope 2020 ends on December 31 st. The story being monitored could be yours – or someone else’s – the company said in a separate blog post : “The alert operates within a set of search terms defined by you and your analyst, depending on the topic of interest.

Software 178

Software SEO Company Tools 178

Sword and the Script

MAY 3, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2020. You can now search for articles going back more than two years in Muck Rack, a significant increase from the 14 months of data that we offered previously,” according to a blog post.

Software 101

Software Study Pitching Analysis 101

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2020. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Annual spending on PR software grew 14.7%

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

NOVEMBER 7, 2023

A blog post published online said its platform will “generate a tailored list of recommended journalists wherever you’re adding contacts. As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic. (click image for higher resolution) 2.

Employee 137

Employee Software Survey Tools 137

Mindful Marketing

MAY 3, 2020

Anheuser-Busch has a history of such corporate social responsibility; for instance, it has “donated nearly 83 million cans of emergency drinking water to disaster relief since 1988.” Those who read my blog regularly might remember another time I took issue with marketers associating alcohol and academia. million / 19.9

Education 66

Education Sports Consumer Facebook 66

Practical Law Construction

FEBRUARY 10, 2021

If the Brexit deal, ongoing Covid-19 developments and updates on the Building Safety Bill and the Corporate Insolvency and Governance Act isn’t enough to keep those in the construction industry on their toes, the latest guidance from HMRC is that the VAT reverse charge on construction services will commence from 1 March 2021.

Construction 52

Construction Corporate Policies Industry 52

Sword and the Script

AUGUST 6, 2019

A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients. 4) West Corporation rebrands as Intrado…but who was West? West Corporation has rebranded as Intrado and adopted the tag line “Information to Insight.”. 6) Picks from the PR tech vendor blogs .

Marketing 63

Marketing Pitching Corporate Tools 63